partnerships
GeoLocs by mkodo Strikes Geolocation Partnership with Betty for Ontario Launch
GeoLocs, the geolocation verification service by award-winning B2B front-end iGaming supplier, mkodo, is pleased to announce their new partnership with Betty. The online casino operator has chosen to integrate GeoLocs as its dedicated iGaming geolocation service within their Ontario offering. The partnership will allow Betty players across the region to play safely, securely and fraud-free on their website.
This partnership empowers Betty to deliver a seamless user experience for location verification. Players can swiftly verify their location directly within the app or website, eliminating lengthy approval processes and the need for additional app downloads. GeoLocs not only streamlines this process but also addresses unique challenges encountered by iGaming operators through fast, efficient and developer-friendly integration processes, an intuitive self-service portal including data export and activity map features, and an overall commercially competitive offering. The platform guarantees and assures operators that they are providing responsible and compliant gaming to their customers, whilst providing a positive user experience.
Having been operational and continually evolving for over a decade, GeoLocs was initially exclusive to mkodo’s clients. It was the pioneer cross-platform geolocation provider in Ontario and has since become one of the largest in region since its official launch in January 2023. Designed specifically to support iGaming operators, GeoLocs ensures compliance with licensed jurisdictions and promotes responsible gaming practices, ultimately enhancing the overall user experience for players.
“We are excited to announce that we have partnered with mkodo and GeoLocs to provide geolocation services for our platform. Our primary goal is to ensure our players have the best user experience possible while playing on Betty.ca. We chose GeoLocs as our geolocation provider because they offer a seamless user experience and eliminate players needing to verify their location in a separate application or download.
This partnership allows us to offer our players a genuinely unique and mobile-first online casino experience. Furthermore, it ensures that we remain compliant with Ontario’s regulations. We are grateful for the incredible support and expertise provided by the GeoLocs team, particularly during the launch of our first regulated market.” – Justin Park, Co-Founder & CEO
“The partnership with Betty and GeoLocs is really exciting for both parties. We’re pleased to be supporting an innovative online casino like Betty, looking for new and innovative ways to bring entertainment to the iGaming space, which aligns with mkodo and our mobile-first approach to betting and gaming. We’re excited for Betty to offer their players the best user-experience for geolocation verification as they launch in Ontario.” – Stuart Godfree, Managing Director at mkodo
The post GeoLocs by mkodo Strikes Geolocation Partnership with Betty for Ontario Launch appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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