Balkans
SBC Summit Tbilisi Welcomes EGT Georgia as Presenting Partner for 2024

EGT Georgia has been revealed as the presenting partner for the upcoming edition of SBC Summit Tbilisi, jointly organised by SBC and SMH.
SBC Summit Tbilisi is scheduled for June 25 to 26 at the Sheraton Grand Tbilisi Metechi Palace. With over 1,500 senior sports betting and iGaming executives in attendance, this gathering in Georgia’s capital aims to strengthen ties and provide insights into the ever-changing dynamics of the industry within the rapidly growing markets of Eastern Europe and Central Asia.
Rasmus Sojmark, the founder and Chief Executive Officer for SBC, and Lasha Machavariani, the founder and Chief Executive Officer for SMH, both welcomed the opportunity to collaborate with the market leader.
“I’ve seen how devoted EGT Georgia is to nurturing innovation and prioritising client happiness,” Machavariani said. “It’s always at the forefront of technological advancements, elevating standards not only within our local market but across the entire industry. We’re thrilled to see a leader in the country’s land-based and online sectors step into the role of presenting partners in the upcoming edition of our Tbilisi event.”
“EGT Georgia is a market leader in the country, so its endorsement speaks volumes about its confidence in us and the opportunities presented by this event,” Sojmark said. “Likewise, our endorsement, reflected in welcoming it as a presenting partner, demonstrates our trust in it and its position within the industry.”
Established in 2007 as a subsidiary of the EGT Group, EGT Georgia has become a significant player in the local market, particularly in the land-based sector. Recently, the company ventured into e-gaming by establishing EGT Digital. According to company representatives, EGT Digital is receiving overwhelmingly positive feedback from operators.
“EGT Georgia holds an impressive market share of more than 70%, strengthening its position as a leader in the land-based casino sector,” the Chief Executive Officer for EGT Georgia and Amusnet Georgia, Radostina Valcheva, said. “Our influence also extends beyond our local stronghold as we successfully operate in markets throughout the Balkan Peninsula including Slovenia, Slovakia and the Czech Republic. Such a wide coverage makes us an ideal partner for an event focused on Eastern Europe and Central Asia.”
Indeed, apart from its status as a local market leader in Georgia, EGT Group is a member of the Bulgarian Gaming Association (BGA) and holds a variety of licenses including the Hellenic Gaming Commission license, which allows the company to supply gaming content to Greek operators, and a Class II License from the National Gambling Office in Romania (ONJN).
Amusnet Georgia, part of the Amusnet group of companies, will also be represented at the event. Specialising in online casino games, the company has established a robust presence in the Georgian market over twelve years and boasts a strong portfolio of over 195 titles including video slots, roulette, video poker and keno. Through its focus on technology and design, Amusnet Georgia has established numerous partnerships with leading local operators in Georgia and is currently working on its latest technological innovation in the land-based sector; the Type S slot cabinet series.
With a roster of more than 60 exhibitors and sponsors, this year’s exhibition floor is set to experience significant growth. Recognising the pivotal role of local knowledge in navigating Eastern European and Central Asian markets, the event will enrich its program by introducing a half-day conference on June 25 featuring insights from 60 top professionals from the covered regions. Attendees can also look forward to an abundance of networking opportunities including a poker tournament, VIP dinners and two evening networking receptions at Tbilisi’s leading venues.
“The exceptional teamwork between SBC and SMH last year successfully brought together key regional stakeholders, which is exactly what motivated our increased commitment this year,” Valcheva said. “We’re thrilled to participate in this journey and play a role in establishing SBC Summit Tbilisi as an essential event on everyone’s calendar this year.”
Tickets for the SBC Summit Tbilisi are available on the official event website. Currently, the active ‘early bird’ deal provides full access to the event at the price of $200 (a $100 saving from the regular ticket price). Operators and affiliates are eligible for complimentary admission to the event. Simply complete the operator form and the affiliate form and the relevant teams will be in touch with you.
The post SBC Summit Tbilisi Welcomes EGT Georgia as Presenting Partner for 2024 appeared first on European Gaming Industry News.
Balkans
Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal

Country’s national lottery operator chooses Playson to enhance content offering with more immersive games
Playson, an accomplished iGaming industry supplier, has continued its growth in Croatia by launching with the country’s national lottery operator, Hrvatska Lutrija.
Following an integration via the Bragg Hub aggregation platform, a host of Playson’s leading titles will be made available to Hrvatska Lutrija players including Royal Coins 2: Hold and Win, 3 Pots Riches: Hold and Win and Coin Strike: Hold and Win, significantly boosting the lottery’s online casino offering.
Since becoming an independent organisation for the Croatian lottery in 1973, Hrvatska Lutrija has expanded its renowned portfolio to provide captivating digital slots and table games, as well as continue to run numerous charitable projects to tackle social issues across the country.
This partnership adds to Playson’s recent success in Croatia and marks another step in the supplier’s ongoing expansion across Europe’s most mature markets.
Blanka Homor, Sales Director at Playson, said: “Croatia remains a vital region for us at Playson and we’re thrilled to continue strengthening our market presence through the country’s national lottery operator.
“Hrvatska Lutrija boasts a commendable player base and we look forward to their users enjoying our array of graphically-advanced slots. We are eager to provide even more quality games to operators of all types and sizes.”
Ignacije Čutura, CEO at Hrvatska Lutrija, said: “Playson has consistently launched some of the industry’s most memorable slots over the last few years and we are delighted an array of their top performing titles are now available to our players.
“This partnership underlines Hrvatska Lutrija’s commitment of ensuring our slot offering continues to be the most stimulating and engaging on the market and we look forward to watching our new partnership with Playson flourish.”
The post Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal appeared first on European Gaming Industry News.
Balkans
CT Gaming Expands in Macedonia with a Landmark Installation

CT Gaming has marked a significant milestone with the debut of its latest multigame, Diamond King 4, at Princess Casino Gevgelija. As part of the exciting launch, ten NEXT slot cabinets, equipped with a premium stand and innovative iDeck, have been successfully installed, setting a new standard for gaming excellence.
Staying ahead of industry trends, the iDeck enhances gameplay with intuitive navigation, allowing players to immerse themselves in captivating content effortlessly.
“We are excited to introduce Diamond King 4 to the Macedonian market. Paired with the premium NEXT slot cabinet, this combination embodies CT Gaming’s innovation and commitment to exceptional gaming experiences,” said Biser Bozhanov, Director of Strategy and Business Development at CT Gaming.
Guests at Princess Casino Gevgelija can now explore 40 thrilling titles, including 20 linked to the upgraded progressive jackpot – Diamond Tree Deluxe, offering bigger rewards and heightened excitement. The multigame pack seamlessly blends classic favorites with fresh new releases, catering to a wide range of player preferences. Additionally, the Buy Bonus feature adds another layer of excitement, making gameplay even more engaging and memorable.
“We are grateful to our partners at Princess Casino Gevgelija for their trust. We believe this installation will further reinforce our strong presence in the Macedonian market and set the stage for future growth,” Mr. Bozhanov added.
The post CT Gaming Expands in Macedonia with a Landmark Installation appeared first on European Gaming Industry News.
Balkans
BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.
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