partnerships
Caerus Signs with Italian Football League Team to Provide Expert Predictive Analytics
Football Services division established to democratise data-driven model in football following success of clubs like Brentford and Brighton
Caerus, a cutting-edge predictive analytics firm specialising in global sporting markets, has announced an exclusive multi-season partnership with a top Italian football club. Under the agreement, Caerus will provide its industry-leading data solutions and predictive models to support the club’s strategic decisions across player acquisitions, strategy and other key areas. This is the first partnership for the company’s new Football Services division.
Established in 2020 to power some of the industry’s professional betting syndicates, Caerus has evolved to provide expert predictive analytics, modelling and technology solutions to the sports and sports betting industry. Caerus’ industry-leading data solutions have been developed by specialist professionals with years of experience in modelling and trading sports. Its proprietary models and machine learning algorithms allow sports betting operators and sports clubs around the world to use Caerus analytics with confidence, providing actionable insights and informing objective decision making.
“We are thrilled to partner with one of Italy’s most prestigious football clubs,” the co-founder of Caerus, Mike Adams, said. “Our unique ratings system and data solutions will deliver a significant competitive edge. This marquee partnership underscores the trust that elite organisations place in Caerus’ capabilities.”
The Italian club will leverage Caerus’ robust ratings system, encompassing over 130 leagues and over 2,000 teams, combined with its advanced football data and analytics.
Adams, who has over a decade of experience in high-level analytics and risk management working with names such as FanDuel and Bet365, continues: “This is the first, very important football club signing for Caerus. We are in talks beyond Italy to partner with forward-thinking clubs and multi-club organisations, helping them ascend their respective leagues to compete and win at the highest levels.”
This collaboration exemplifies the growing trend of data-driven decision-making in European football, following the successful models of Brentford and Brighton. Caerus decided to establish a new Football Services division this year to democratise the data-driven models and make them available to football clubs globally. The football specific options will include data and analytics, strategic consultancy (to aid the adoption of the latest data and technology by clubs), technical scouting solutions and global scouting services.
The post Caerus Signs with Italian Football League Team to Provide Expert Predictive Analytics appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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