Press Releases
How to Maximise Retention with Effective Email Marketing? SOFTSWISS Tips

Player engagement directly affects operator revenue. SOFTSWISS, a technology software provider with over 15 years of experience in iGaming, shares expert tips for effective player retention through email marketing.
The Player Retention Team, a part of SOFTSWISS Managed Services, focuses on increasing engagement via email marketing to boost player lifetime value and profit growth. The effectiveness of email marketing hinges on key metrics such as open rate, click-through, conversion rate, and unsubscription rate. The team employs the strategies below to optimise these metrics and enhance overall campaign performance.
Personalisation and Сontent Diversity
Personalising emails by addressing recipients by their names, asking relevant questions, and offering appealing deals enhances the sender’s credibility and increases engagement in future campaigns.
Robust behavioural and geographic segmentation is key to increasing the open rate. The average email open rate at SOFTSWISS is 20–40%, depending on the topic and email type. Across the market, a good open rate averages between 17–28%.
Another crucial point is email content diversity, especially in automated journeys and repetitive broadcasts. Eye-catching subject lines, for instance, are the most important to initiate communication with players.
Animated banners, captivating subject lines, and motivating preheaders engage readers fully with the email. The click rate at SOFTSWISS is around 2.5%, higher than the industry average.
Email Presentation
The essential components of email appearance which positively impact the distribution are the following:
- Attractive email design and layout
- User-friendly formatting, mobile-adaptation
- Punctuation and grammar accuracy
- Relevant “call to action”
The sender’s reputation, clean player database, and relevant and accurately picked subject lines highly affect email marketing efficiency. Considering the aspects above, SOFTSWISS experts maintain an average unsubscription rate of around 0.1%, which is 2.5 times lower than the average in the industry.
Mobile Compatibility
Since about 85% of smartphone owners use their devices to access email, formatting for mobile is essential. Research indicates that if an email is not mobile-friendly, there is a 70% likelihood it will be deleted within just three seconds. This could significantly reduce the chances of recipients opening future emails from the brand, potentially leading to unsubscribes from the distribution list.
GDPR Compliance
Non-compliance with the General Data Protection Regulation (GDPR) results in charges, fines, and a damaged brand reputation. When it comes to online casinos, licence regulations layer onto the basic ones. SOFTSWISS has its in-house GDPR Team that helps its Retention Team be proactive in terms of any changes in rules and regulations, and it provides audits for all customer communications.
Serge Barsukov, Player Retention Team Lead, summarises: “Relevant content and respectful, ethical communication in line with the core responsible gaming principles is the basis for effective player retention. What is also important in this process is using additional channels such as in-app notifications and gamification. Adding gamification elements to the basic communication enhances new and existing players’ engagement by seamlessly integrating informative content with game-like elements, facilitating easier comprehension and retention.”
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post How to Maximise Retention with Effective Email Marketing? SOFTSWISS Tips appeared first on European Gaming Industry News.
Press Releases
Casino Kings Unleashes Knockout Sports Betting Offer for Eubank Jr vs Benn Showdown

The boxing world is bracing for one of the most highly anticipated matchups in recent memory as Chris Eubank Jr takes on Conor Benn at Tottenham Hotspur Stadium on Saturday, April 26th. And while punches are being thrown in the ring, Casino Kings is delivering a knockout of its own for punters and sports betting fans.
With the fight just weeks away, Casino Kings is offering 10% cashback up to £500 for all players using the promo code FIGHT – a timely promotion launched to celebrate what’s shaping up to be a blockbuster night of boxing. Whether you’re a seasoned bettor or a casual fan just along for the ride, this is the moment to put your money where your mouth is.
An Offer That Packs a Punch
The rules are simple, the reward is strong. From now until the bell rings on April 26th, Casino Kings players can claim 10% cashback on net losses, up to £500, just by entering FIGHT when they deposit.
It’s an ideal way to get in on the action – win or lose, Casino Kings has your back.
“The Eubank Jr vs. Conor Benn fight is exactly the kind of clash that gets the whole boxing world talking—and we love every second of it” said Jack, COO of Casino Kings. “At Casino Kings, boxing is in our DNA, and we’re proud to support the sport and its fans every step of the way.”
Chris Eubank Jr vs Conor Benn: A Rivalry Reignited
This fight is steeped in history. More than 30 years ago, Chris Eubank Sr and Nigel Benn went to war in two iconic clashes that defined British boxing in the 90s. Now, the sons are stepping up to write the next chapter.
Chris Eubank Jr, at 35, carries the poise and pedigree of a fighter who’s done it all, with a record of 34 wins (25 by knockout) and 3 losses. On the other side, Conor Benn, 28, arrives with an unbeaten record of 23 wins, including 14 knockouts, and a hunger to prove he belongs at the very top.
This is not just a headline bout – it’s a generational grudge match, and with the Tottenham Hotspur Stadium set to host, there’s no bigger stage for it.
For those looking to catch every moment, the main event ringwalks are expected later in the evening, with the boxing schedule kicking off at 7pm GMT. Broadcast will be available via Sky Sports Box Office, giving fans the chance to follow every jab, hook and uppercut live.
A Stacked Undercard Worth Betting On
It’s not just Eubank Jr and Benn who will be lighting up the ring. The undercard is loaded with quality, featuring some of the biggest names in British boxing:
• Anthony Yarde vs Lyndon Arthur – a battle of big hitters.
• Liam Smith vs Aaron McKenna – youth vs experience in a middleweight war.
• Chris Billam-Smith vs Brandon Glanton – cruiserweight power on full display.
• Viddal Riley vs Cheavon Clarke – an exciting clash between rising stars.
Each of these matchups brings its own drama, and savvy punters will find plenty of value across the full boxing schedule.
Why Bet with Casino Kings?
When it comes to sports betting, Casino Kings doesn’t pull its punches. Known for its slick mobile experience, lightning-fast withdrawals and generous promotions, it’s quickly become a go-to destination for UK betting fans – especially during high-profile sporting moments like this.
From Premier League football to boxing Mega fights, Casino Kings provides a seamless and secure platform to place your bets and back your favourites. With the added bonus of cashback during this promotion, there’s never been a better time to try it out.
More Than Just a Fight: A Betting Moment
There’s no denying the gravity of this showdown. Fans have waited years to see these two warriors collide. From the long-standing family feud to the build-up filled with heated words and personal stakes, the Benn vs Eubank Jr date has all the ingredients of a classic.
And for fans who like to bet, the FIGHT promo from Casino Kings adds an extra layer of excitement.
So whether you’re cheering for Eubank’s technical prowess or Benn’s ferocious energy, you can do it knowing you’ve got a 10% cashback safety net waiting for you at Casino Kings.
Key Fight Details:
• Event: Chris Eubank Jr vs Conor Benn
• Date: Saturday, April 26, 2025
• Venue: Tottenham Hotspur Stadium, London
• Start Time: 19:00 BST
• Ringwalks: 22:00 BST
• Streaming: Sky Sports Box Office
Eubank vs Benn Tickets are already in high demand, and the buzz across the boxing news circuit is building by the day.
Call to Action
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- Use code FIGHT when you deposit
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Offer valid until April 26th, 2025. 18+. Terms apply. Gamble responsibly.
About Casino Kings
Casino Kings is one of the UK’s leading online gaming and sports betting platforms, offering a premium experience across slots, casino, and sports betting. Known for its customer-first approach, fast payouts, and innovative promotions, Casino Kings is trusted by thousands of players looking to elevate their betting game.
The post Casino Kings Unleashes Knockout Sports Betting Offer for Eubank Jr vs Benn Showdown appeared first on European Gaming Industry News.
Press Releases
ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All

GR8 Tech launches ULTIM8 Sportsbook iFrame—an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.
“We dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. That’s fine… until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,” shares Yevhen Krazhan, CSO at GR8 Tech. “There was clearly a gap—a well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.”
ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.
“ULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deploy—odds personalization, parlay tools, and dynamic cashout,” comments Sergey Ghazaryan, CRO at GR8 Tech. “Coupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.”
With all these advanced features, GR8 Tech’s ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutions—quick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.
Sergey Ghazaryan adds: “GR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goal—an ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Well—not anymore.”
Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.
The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.
Gregg Klein
HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST
The post HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST appeared first on Gaming and Gambling Industry in the Americas.
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