partnerships
AdmiralBet Becomes Latest Operator to Sign with 1X2 Network
1X2 Network proudly welcomes AdmiralBet to its ever-growing list of casino partners
Leading Serbian operator AdmiralBet is the latest casino brand to put pen to paper on an exciting new deal with 1X2 Network.
As per the partnership, 1X2 Network has provided the operator access to cutting-edge casino content from its four in-house studios: Iron Dog Studio, Prospect Gaming, AD LUNAM and 1X2gaming. The integration was completed via Oryx.
Players at AdmiralBet can access some of the most innovative and exciting content available from the 1X2 Network.
This includes hit titles like Leprechaun Charms, Wolf Strike, Gods of Olympus II and Megaways™ Jack, and leading series like Hot Joker Fruits and Prospector Wilds. The deal also sees new releases added to the lobby, with the newly released Vegas: Hold and Win also available.
Kevin Reid, CEO at 1X2 Network, said: “As we continue to expand, we look to partner up with leading operators with excellent platforms and strong reputations. AdmiralBet ticks both of these boxes. Through this partnership, our content allows AdmiralBet to provide its players with access to our most exciting slots and games, ensuring an excellent gaming experience for their players.”
Milan Djurmez, Head of Online Gaming at AdmiralBet, said: We are thrilled to go live with 1X2 Network’s content. At AdmiralBet, we pride ourselves on offering our players a diverse range of gaming options, and by partnering with innovative developers like 1X2 Network, we can continue to achieve this goal and cement our position as one of Serbia’s leading casino brands.
The post AdmiralBet Becomes Latest Operator to Sign with 1X2 Network appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
-
Brazil4 weeks agoBrazilian Ministry of Sports and IBIA sign sports betting integrity agreement
-
Compliance Updates4 weeks ago
AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market
-
André Fufuca Brazil’s Minister of Sport4 weeks ago
Brazilian Ministry of Sports and Sportradar Partner to Strengthen Integrity in Sports in Region
-
Baltics4 weeks ago
Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025
-
Esportes da Sorte3 weeks ago
Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships
-
Baltics3 weeks agoModern Oracles & Smart Payments: Finrax’s Vision for Blockchain, AI & Beyond
-
Australia4 weeks ago
RWA Expresses Concern Over Govt’s Decision to Double Tax Cap on Licensed Online WSPs
-
Africa3 weeks ago
Cross Switch Bolsters African Footprint with Strategic Partnership with Pesawise
