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Swintt enters Belgian market with Circus.be partnership

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Up-and-coming software provider strengthens European presence with new deal that will see full suite of SwinttSelect and SwinttPremium games offered on leading casino platform

Swintt, hotshot software developer behind recent hits Dynamite Boost and Big Max Multi Reel, has announced that it will shortly enter the regulated Belgian market via a new deal with Circus.be that will see its full portfolio of titles launch on the popular online casino platform.

Following hot on the heels of last year’s partnership with Circus.nl which saw the provider cement its presence in the then-nascent Dutch market, the new deal will now enable customers at the leading Belgian casino site to experience a rich and varied line-up of SwinttSelect and Swintt Premium releases including exciting upcoming releases by Elysium Studios, as well as those supplied by boutique third-party studios via the innovative SwinttStudios programme.

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Already well established as one of the country’s top regulated online casino platforms, the news means that Circus.be will be able to further bolster its current line-up of well over 1,000 casino titles with the addition of both established favourites and eagerly anticipated upcoming releases from the hit studio.

With the Swintt line-up having been carefully curated to cater for the broadest cross-section of players imaginable, the presence of both classically-themed SwinttPremium games and cutting-edge SwinttSelect titles means that there will be something for everyone when the full catalogue goes live.

In the former category, players at Circus.be can look forward to getting their first taste of the fan-favourite “Pots and Pearls” series of games in Seven Seven Pots and Pearls, a retro, fruit-themed slot that provides players with an exciting pearl free spins feature and access to four rewarding local jackpots.

The highlight of the SwinttSelect portfolio, meanwhile, will undoubtedly be the inclusion of Aloha Spirit XtraLockTM – an engaging “Xtra” series slot that draws its inspiration from Polynesian culture and offers players the chance to get their hands on a 200,500x max win in its innovative Tiki free spins feature.

With the latter of these two titles still ranking as the software provider’s most successful release to date, there will certainly be plenty of players at Circus.be eager to take Aloha Spirit XtraLockTM for a spin, but really the popular game is just the tip of the iceberg in terms of what they can expect to discover from the full Swintt portfolio as more cutting-edge slots are rolled out over the coming weeks.

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David Mann, Chief Executive Officer at Swintt, said: “Having already collaborated with the Circus Casino brand for a highly successful venture in the Netherlands, we’re delighted to be expanding the scope of our deal to include Belgium as we look to enter the market there for the very first time.

“With Circus.be being one of the country’s best-known online casino platforms, we’re really looking forward to being able to share our full range of slots with their players – and with the entire Swintt portfolio to choose from, we’re sure there’ll be something for everyone in our line-up.”

David Carrion, Chief Operating Officer Interactive at Circus.be, said: “At Circus.be, entertainment and pleasure are at the heart of what we do. We’ve always prided ourselves on offering unparalleled choice and variety to our customers – and our new partnership with Swintt will ensure that we’re able to offer an even greater range of top titles to all players in the Belgian market.
“Known for their innovative range of Select games as well as more-traditional Premium releases that combine rewarding features with recognisable graphics and sounds, the Swintt portfolio caters for all tastes and preferences, and we can’t wait to see how it performs when it goes live later this month.”

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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