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ELA Games elevates marketing activity with First Look Games

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First Look Games continues to welcome new studios to its award-winning platform that directly connects developers and affiliates for the purpose of game promotion, with ELA Games joining its ranks.

ELA Games now have access to the powerful and sophisticated First Look Games platform and its own dedicated library where it can upload information and assets for each of its games, plus the First Look Games White Label Client Area.

The studios’ branded game library can be accessed by a network of approved affiliates who will use the game sheets, logos, images and videos of its slots in the previews and reviews they write for their player audiences.

ELA’s free to play games will be available to all registered publishers through the First Look Games “Demo Game Server”. This includes age verification in jurisdictions where it is legally required.

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The studio has total control over the information that is made available to affiliates, and when that information is shared. The First Look Games platform is incredibly secure, with strict access control and cybersecurity defences to ensure all assets are safe.

In addition, ELA Games will launch its first client area, powered by First Look Games. This will act as a shop window for its titles as it looks to drive greater awareness among operators and casino managers while making the onboarding of its games smooth and seamless.

Elliott Resnick, Managing Director at First Look Games, said: “It’s great to see ELA Games come on board to not only take advantage of our marketing platform but also our cutting-edge client area, taking the promotion of its games to the next level.

“Game marketing is tough given the competition that studios are up against, but affiliates provide direct access to player communities seeking the next slots to spin. ELA Games can now tap into these audiences and showcase what its titles offer.”

Mike Cini, Business Owner of ELA Games, added: “First Look Games offers what we need to elevate our marketing activity and leverage the power of affiliates to make more players than ever before aware of our studio and the awesome games that we produce.

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“We focus heavily on data and analytics as we believe it’s important for us to be aware of how our games are performing and how they are perceived by players. First Look Games provides great insight to this as well as providing us with a client area where our partners can access everything they need in a seamless manor,”

partnerships

ZEAL and GAMOMAT announce partnership

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ZEAL and GAMOMAT, two renowned companies in the iGaming industry in Germany, announce their cooperation. As part of the partnership, ZEAL will integrate a continuously growing number of online games from the Berlin-based development studio GAMOMAT into its games portfolio in the web shops of its brands LOTTO24 and Tipp24. The cooperation has officially started in April this year.

Strong advantages for both sides

The cooperation brings advantages for both companies: While ZEAL can expand its product range with GAMOMAT’s popular and high-quality titles and also benefits from the company’s experience in international markets, GAMOMAT will increase its targeted reach and growth through its cooperation with ZEAL.

“With GAMOMAT’s popular games, we are expanding our portfolio with high-quality titles that will delight our customers,” says Alex Green, Vice President Games at ZEAL. “We are proud to have such an experienced and successful partner like GAMOMAT at our side and are very much looking forward to the mutual exchange.”

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“We are proud of our partnership with ZEAL,” says Robert Kocher, Managing Director of GAMOMAT Distribution GmbH. “Our goal is to reach as many satisfied customers as possible with our portfolio. The regulated market in Germany is a home turf for us, and therefore the integration of our titles into ZEAL’s high-quality portfolio is particularly important to us. For us, this is another step in our sustainable growth strategy with a trusted partner.”

The post ZEAL and GAMOMAT announce partnership appeared first on European Gaming Industry News.

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Greece

Spinmatic goes live with Betsson in Greece

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Spinmatic, B2B provider of premium casino games, and Betsson, a giant behind one of the world’s largest betting and online casino platforms, have partnered to bring some of the industry’s most exciting titles to Greece.

Following recent launches with leading operators in the region, Spinmatic continues its upward trajectory, delivering a portfolio that’s not only tuned to local markets but also stands out globally for its quality and creativity.

This exciting new deal builds on a long-standing partnership between Spinmatic’s sister company, GoldenRace, and Betsson – who have been enjoying the most realistic Virtual Sports and solutions on the market.

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Anastasios Apostolou, Gaming Manager Greece at Betsson, proudly shared “We’re pleased to launch Spinmatic’s portfolio for our players in Greece. This addition enhances our offering with a selection of visually appealing and entertaining titles. At Betsson, we’re committed to continually broadening our content library to suit a wide range of player preferences, and Spinmatic’s games are a welcome addition to our diverse line-up.”

From fast-paced Crash games like Meteoroid Deluxe to the adventure-packed Ed Jones and the Book of Seth, Betsson players now have access to some of Spinmatic’s flagship titles. Whether they’re Jackpot chasers, retro lovers or high-speed thrill seekers, there’s a Spinmatic game ready to hit the mark.

“We are proud to see our games live with Betsson, a brand known for its high standards and player loyalty,” said Norbert Mathies, Managing Director at Spinmatic. “This partnership confirms that Spinmatic’s commitment to quality and innovation is exactly what leading operators are looking for.”

Greece’s regulated igaming market continues to offer exciting opportunities for forward-thinking brands. With major partnerships already live and more launches ahead, Spinmatic is demonstrating it’s ready to push even further.

The post Spinmatic goes live with Betsson in Greece appeared first on European Gaming Industry News.

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Asia

Xailient and Konami to Debut Privacy-Safe Biometric Innovation for Table Games at G2E Asia 2025

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Xailient Inc., the world leader in privacy-safe computer vision AI, announced the debut of a groundbreaking biometric innovation in partnership with global gaming leader Konami Gaming Inc. At G2E Asia 2025, Konami will unveil SYNK Vision Tables, a new addition to its award-winning SYNKROS casino management system, powered by Xailient’s privacy-preserving facial recognition AI technology.

Attendees of G2E Asia 2025 will be among the first to experience SYNK Vision Tables in action, as Konami showcases the new technology at Booth #B1303 at The Venetian Expo in Macau. The solution delivers seamless player recognition, real-time rating and instant rewards—marking a transformational step in the convergence of biometric technology and gaming operations.

This latest innovation extends the success of SYNK Vision Slots to the live table games environment, providing casinos with a unified biometric ecosystem that automatically recognizes players as they sit down—without the need for loyalty cards. For players, the experience is frictionless, secure, and personalized. For operators, it offers powerful real-time insights, reduced fraud risk, and improved player engagement.

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“SYNK Vision Tables represents a major leap forward in biometric player tracking. By combining Xailient’s real-time, privacy-safe AI face recognition with Konami’s SYNKROS system, we’re delivering next-generation capabilities that enhance the player experience while upholding the highest standards of privacy and data protection,”said Lars Oleson, CEO of Xailient.

Mallika Patel, VP of Product at Xailient, said: “Face Recognition AI provides triple benefit from a single technology. Responsible gaming, anti-money laundering, and patron loyalty programs all benefit from robust and reliable replacement to carded play.”

“Together with Xailient, we’re enabling operators to unify their slots and tables under a single intelligent ecosystem. With SYNK Vision Tables, operators can improve the accuracy and efficiency of their loyalty programs while providing players with a streamlined, personalized, and cardless experience,” said Joe Mayer, Systems Sales & Operations Manager at Konami Australia Pty Ltd.

The post Xailient and Konami to Debut Privacy-Safe Biometric Innovation for Table Games at G2E Asia 2025 appeared first on European Gaming Industry News.

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