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EEGS hosted another captivating monthly webinar featuring esteemed speakers for an insightful discussion

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On February 26th the Eastern European Gaming Summit (EEGS) held its Free Webinar on “Balkan Gaming Landscape: a Maze or Amaze? Deep dive in the markets” topic. Prominent experts and professionals in the gaming and entertainment industry gathered to discuss the latest trends, developments and challenges facing the Balkan markets.

Moderator of the webinar was Rossi McKee, Co-founder of Telematic Interactive Bulgaria and Honorary Chairman of the Association of the gaming industry in Bulgaria (AGIB). In the discussions input and comments were made by representatives of several Balkan countries – Angel Iribozov, Chairman of the Association of the gaming industry in Bulgaria (AGIB), Dan Iliovici, Vice-president of ROMBET, Romania, Ovidiu Iosif, Executive Director of “Joc Responsabil” Association in Romania, Zoran Puhac from Serbia, Secretary General of European Organization for Gaming Law (EOGL) and Vasko Ilijevski, President of Macedonian Sports Betting Association.

Throughout the webinar, the speakers provided insights into the prevailing market conditions in Romania, Bulgaria, Serbia, North Macedonia, and Montenegro. Delving into crucial themes like gambling advertising, implementation of responsible gaming policies, and the reception of new laws and regulations in the industry, the discussions were both enlightening and comprehensive. To the moderator’s question „What are the key challenges faced by gaming professionals in the Balkans?”, Zoran Puhac responded: “The elections had the key challenge. During the election time all politicians try to find out something new to improve their image and that’s the problem.”. In this regard Angel Iribozov added: “Although the politicians in between might have a certain kind of misunderstanding around other sectors, gambling has always suffered from the tax ambitions of the politicians”.

At the end of the session, the panel of experts engaged with the audience by providing insightful responses to a variety of questions on topics regarding the total ban of gambling advertising and the key challenges faced by the companies directly involved in the sector. “We have the experience of Italy, which went on this total ban a few years ago and I haven’t seen any research on the impact of this ban on advertisement. But the governments nevertheless are not aware of any scientific approach or any kind of research. They are purely populistic…In fact nobody can bring some proofs that these measures are effective.” – said Dan Iliovici, in response to the question „Do you think that the total ban of gambling advertising is a good idea in any market?“

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At the end of the webinar, each participant was awarded a Certificate of Attendance, recognizing their commitment to professional and continuous development in the field. 

The topic gathered significant interest among the audience, which was active in the Q&A section. The speakers promised a follow-up session in order to delve deeper into the implementation and discussion of the forthcoming changes they shared were to come into force.

Balkans

Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg

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SYNOT Games, a leading content provider in the iGaming industry, has announced a strategic partnership with BET.bg, one of the foremost online casinos in Bulgaria. This collaboration, made possible through the EGT aggregator platform, marks another key milestone in SYNOT Games’ continued expansion across the Balkan region.

As a recognized leader in Bulgaria’s competitive gaming landscape, BET.bg strengthens its offerings by incorporating SYNOT Games’ comprehensive portfolio of online slot titles. The integration provides a diverse selection of high-quality games to BET.bg’s players, including popular titles such as Aztec Jaguar MegawaysLegends of the Colosseum, and Crazy Free Fruits.

The partnership serves several strategic objectives for the SYNOT Games. First and foremost, it supports the company’s long-term vision of establishing a robust presence across the Balkans by aligning with trusted and high-performing regional operators. The collaboration with BET.bg enables SYNOT Games to tap into a loyal player base in Bulgaria, driving higher brand recognition and user engagement. Furthermore, it accelerates the company’s mission to diversify its distribution channels and leverage aggregators like EGT to maximize reach and operational efficiency.

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We’re excited to team up with BET.bg, a respected and trusted operator that holds a great position in Bulgaria,” said Martin Krajčí, Chief Commercial Officer at SYNOT Games.

With the amazing support of EGT’s aggregation platform, we’ve been able to share our portfolio with a wider audience. This partnership highlights our strategic focus on the beautiful Balkan region and showcases our commitment to delivering quality content that truly meets the needs of local players‘ preferences,” she continued.

BET.bg team added: “We’re always on the lookout for fresh ways to enhance our offerings and bring top-notch entertainment to our users. By teaming up with SYNOT Games, we can do just that! Their diverse and engaging portfolio beautifully complements our existing lineup, and we can’t wait to see how our players enjoy these high-performing titles.

The launch of SYNOT Games’ content on BET.bg continues the provider’s momentum in regulated markets, supported by a steady rollout of new titles and proven performers tailored to diverse player bases. The move exemplifies SYNOT Games‘ strategy of forming long-term partnerships that ensure content visibility and align with partners’ growth ambitions in key European markets.

The post Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg appeared first on European Gaming Industry News.

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Balkans

SYNOT Games Signs Strategic Partnership with Star Bet

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SYNOT Games, a leading provider of premium casino solutions, has strengthened its presence in Serbia through a strategic partnership with Star Bet, one of the country’s most prominent brands.

Facilitated via SYNOT Interactive, this collaboration marks a significant milestone as the first and largest brand launched with BetOxygen, the operator behind Star Bet.

Through this integration, Star Bet players now have access to over 140 cutting-edge SYNOT Games titles, including fan favorites such as Aztec Jaguar, Amazons‘ Wonders, 27 Joker Fruits, and Book of Secrets. The partnership aims to elevate Star Bet’s gaming portfolio, delivering an unparalleled player experience with SYNOTS’s renowned mechanics and innovative game features.

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SYNOT Interactive, the aggregation platform behind this launch, plays a crucial role in connecting top-tier gaming providers with operators worldwide. With seamless API integration and a diverse content offering, SYNOT Interactive enables partners like Star Bet to access a vast library of high-performing games while ensuring compliance with local regulatory frameworks.

“Our collaboration with Star Bet is a testament to our commitment to expanding in regulated markets. This launch, powered by SYNOT Interactive, allows us to deliver a premium gaming experience to Serbian players. We are thrilled to partner with such a strong brand and look forward to seeing our games resonate with the local audience,” said Martina Krajči, CCO of Synot Games.

“Integrating SYNOT Games into our platform is a significant step in enhancing our offering. Their games are widely recognized for their high-quality graphics, immersive gameplay, and engaging mechanics. We are confident that this partnership will drive growth and excitement among our players,” said Ivan Stojkovic, CEO of Star Bet.

The post SYNOT Games Signs Strategic Partnership with Star Bet appeared first on European Gaming Industry News.

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Evoplay partners with Hrvatska Lutrija to expand reach in Croatia

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Evoplay, the award-winning game development studio, has partnered with Hrvatska Lutrija, to bring a selection of its top-performing titles to the Croatian operator’s online casino brand, Cro Casino.

The collaboration marks a significant step in Evoplay’s growth across regulated European markets and strengthens its presence in Croatia by going live with the country’s only authorised state lottery operator.

As part of the agreement, 12 Evoplay games are now available to Croatian players, with additional game launches expected in the coming months.

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Among the initial selection is the studio’s standout title Penalty Shoot-out, a football-themed instant game that continues to perform strongly across multiple regions thanks to its easy-to-play format and competitive edge.

Founded in 1973, Hrvatska Lutrija operates as a state-owned company offering a full range of gaming products, including lottery games, sports betting, and casino content, both in retail locations and online. A trusted name in the Croatian market, the company plays a key role in funding national initiatives in sport, culture, and social welfare.

The launch of Evoplay’s portfolio has been facilitated through Intralot SA, Hrvatska Lutrija’s technology partner and a leading gaming solutions supplier and operator active in 39 regulated jurisdictions worldwide. Evoplay’s games have been integrated into Intralot SA’s Lotos X Omni platform, which is connected to the Bragg Hub aggregation platform.

This partnership supports Evoplay’s ongoing commitment to delivering high-quality, certified content in regulated jurisdictions and engaging new audiences through trusted, local partners.

Ihor Zarechnyi, Chief Commercial Officer at Evoplay, said: Partnering with Hrvatska Lutrija marks a key milestone in our expansion across Europe. As Croatia’s national lottery operator, Hrvatska Lutrija has a strong and established brand, and offers us a trusted platform to bring our games to a wider audience.

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“We’re excited to launch with Cro Casino and deliver a range of engaging titles to players across the country.

Ignacije Čutura, Chief Executive Officer at Hrvatska Lutrija, added: “We’re delighted to partner with Evoplay and bring their innovative content to our players through Cro Casino. Their engaging titles align well with our focus on delivering high-quality, entertaining experiences.

“This collaboration marks an exciting step in strengthening our online offering and continuing to grow within Croatia’s regulated market.”

The post Evoplay partners with Hrvatska Lutrija to expand reach in Croatia appeared first on European Gaming Industry News.

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