FairPlay Sports Media Goes Live with Market-First Bet Builder Comparison Tool

FairPlay Sports Media (FPSM), the global sports media network fuelled by data and powered by fans, has today gone live with an industry-first bet builder comparison tool with its UK oddschecker brand, which will allow users of the booming betting product to find the best prices and offers for complex same-game multiple bets.

Developed for both sports betting and media brands, this product is set to empower bet builder customers and arm them with a fairer, simpler way of finding more value in this hard-to-compare market. With price differences so stark between bookmakers, customers will now have the peace of mind that they’re getting the maximum value for their stake.

At launch, bet builder prices from bet365, BetMGM, Sky Bet, Paddy Power, and Spreadex will be available to oddschecker’s 5.2 million unique monthly users, with further operators and features, including real-time prediction and AI integration to be added over time. This product will initially be rolled out across FairPlay’s internal brands before being opened up to a broader roadmap of partnerships external to the group.

The insatiable demand for bet builder-type products in recent years highlights their burgeoning appeal to more and more customers who want to create their own personalised storylines around sports events. Always responsive to such customer feedback in today’s ever-evolving betting ecosystem, FairPlay made this comparison tool a high-priority development to further level the betting playing field for its customers.

Oddschecker’s traditional odds comparison grid has been adapted for this launch, with the complexity of bet builders requiring a new user interface to showcase where the best prices and value are to be found. The aim of this unique “parlay engine” is to simplify the bet-building experience and improve engagement by signposting enhanced potential payouts and accompanying bet builder offerings from operators, ultimately providing a pre-match bet builder experience that is unparalleled in the market.

Operators will also be able to leverage the launch to demonstrate their price differentiators to customers in a transparent way, derive learnings from the comparison data to tune up their trading strategy internally and benefit from an engaged traffic boost to their bet builder pages on-site.

Stuart Simms, Group CEO at FairPlay Sports Media, said: “​This launch provides another instructive example of how we listen to our customers’ demands in order to level the betting playing field for them. We’re excited by a product that will galvanise bet builder users with a simple way to maximise their value, while also providing yet another bridge to operators looking for more traffic to their bet builder products which continue to be significant margin-boosters for them.

“Bet builders, by their very nature, favour the brave. The bravest bettors will win from significantly enhanced prices as we expose those hiding behind odds obfuscation, while those operators who have true trading expertise and back themselves in this competitive marketplace will win out in the long run.”