partnerships
Swintt sets to go live on Premier Gaming network
In-demand software provider ramps up expansion plans for 2024 with a new partnership that will see Swintt’s portfolio widely available at Premier Gaming sites
Swintt, the well-known software provider behind the celebrated Seven Seven and Xtra series of games, has announced it has agreed to a new deal with Premier Gaming that will see its full catalogue of titles become available to operators on the network.
Premier Gaming is the company behind some of Europe’s fastest-growing online casino brands and currently powers a number of big-name platforms including Pronto Casino and Slothino. Specialising in slots and live casino games, the brand is committed to offering users ‘the ultimate online gaming experience’ and has now doubled down on that promise by adding Swintt titles to its portfolio.
With SwinttSelect and SwinttPremium releases to be introduced to customers in MGA and SGA markets, players will be able to enjoy a rich and varied line-up of content that features state-of-the-art titles and slots that take their inspiration from land-based casino games.
In the former category, the SwinttSelect catalogue includes a number of uniquely themed releases that come with signature mechanics and bonus features that players won’t find from any other provider, as well as soon-to-be available titles from Elysium Studios. Of particular interest to Premier Gaming players will be Aloha Spirit XtraLock™, which – with its Tiki free spins and a max win of 200,500 x bet – still ranks as the studio’s most successful release to date.
The SwinttPremium collection, meanwhile, seeks to recreate the thrill of a land-based slot machine online by combining straightforward features and gameplay with iconic graphics and sound. Popular with more traditional casino players, one of the undisputed highlights of the Premium range coming to Premier Gaming will be Seven Seven Pots and Pearls, which includes its own lucrative free spin feature.
With these two great games and more set to make their debut on the Premier Gaming network, the new collaboration looks set to be a win-win for both parties – with Swintt able to increase its online presence in the MGA and SGA markets while brands like Pronto Casino and Slothino continue their rapid recent growth by adding even more top titles to their extensive portfolios of casino games.
David Mann, Chief Executive Officer at Swintt, said: “While everyone at Swintt is very proud of the growth we achieved in 2023, going into the New Year we recognised it was important we didn’t rest on our laurels and we continued to expand through partnerships with the biggest brands in the business. “As the company behind some of Europe’s fastest-growing online casino platforms, our new collaboration with Premier Gaming will certainly help us achieve that goal by introducing our titles to players in both the MGA and SGA markets through trusted operators like Pronto Casino and Slothino.”
Mark Zammit Perici, Chief Marketing Officer at Premier Gaming, said: “With the Premier Gaming network already powering some of the best-loved online casino brands in Europe, we know that partnering with top software providers like Swintt is crucial to making our offering even more appealing to players. “Boasting both innovative SwinttSelect with cutting-edge features and traditional SwinttPremium titles with classic graphics and sounds, the provider offers something for everyone and we’re sure their games will prove to be a popular addition to our network as we look to strengthen our line-up in 2024.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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