Fast-growing UK sportsbook and casino Midnite has continued to strengthen its leadership team with the appointment of Andrew Mook as Head of Brand Marketing.

Mook joins Midnite having most recently been Head of Marketing Strategy & Planning at Flutter. Prior to that, he was Head of Creative Strategy at Sky Bet.

It is the latest high-profile hire for Midnite, after the appointment in April of Mook’s former Sky Bet colleague Zach Amin as Vice-President of Sportsbook.

Mook has been tasked with raising awareness of Midnite’s next-gen product among UK bettors and establishing a brand strategy and identity as the company aims to build on recent marketing activities including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.

He said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. 

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The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.

Wright said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”

Seasoned esports professional joins fast-betting content provider, bringing over 20 years of trading and product experience to elevate its offering

BETER, an award-winning provider of fast-betting content, data, and live streaming for esports and sports, has appointed former SIS senior executive Adam Conway as its new General Manager of Esports Business Division, significantly strengthening the company’s position in the market.

Conway is a highly accomplished manager in the betting industry, with more than 20 years of experience in overseeing and launching successful product portfolios.

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Adam joins BETER following a ten-year tenure at SIS, where he held various positions—from Head of Trading to Global Head of Esports and Competitive Gaming. Before SIS, he held roles at several companies, including Head of Trading at betting powerhouse Ladbrokes.

As Esports General Manager at BETER, Adam will be responsible for strengthening the provider’s leadership in the fast-betting domain, as well as developing and expanding the number of in-house events for the company’s flagship ESportsBattle tournaments, which currently feature disciplines such as eFootball, eBasketball, and eHockey.

Conway will spearhead the development of new disciplines—eCricket and eTennis are set to launch soon—and focus on enhancing relationships with existing clients while establishing new partnerships.

Adam will lead a team of over 200 specialists and 500 professional athletes, delivering more than 500,000 esports events annually across four countries. He will also work closely with key industry bodies, including the Esports Integrity Commission (ESIC) and the International Betting Integrity Association (IBIA).

Gal Ehrlich, CEO at BETER, said: “Adam’s background in esports is unmatched, and we are thrilled to have him on board as we continue to enhance our esports offering, especially our flagship ESportsBattle tournaments.

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“We’re already the go-to provider for fast-betting content, data, and live streaming in esports and sports. With Adam as our Esports General Manager, we’re confident we’ll strengthen that leadership and further distance ourselves from the competition.

“We’re excited to welcome Adam and look forward to the significant value his expertise will bring to our partners worldwide.”

Adam Conway, Esports General Manager at BETER, added: “It’s an honour to join BETER and contribute my extensive experience in trading and product development to such a pioneering company.

“BETER is the undisputed market leader, and I’m excited to help ensure it remains at the forefront—delivering exceptional products to operator partners and bettors alike.”

Speed down The Strip towards the game’s 10,000x max payout, boosted by Expanding Turbo Wilds and an Overdrive Respin feature

Experience the neon lights and pulsing rhythm of the City of Sin in Vegas Velocity from Rival. This is a slot where players shift into gear and hit the gas as they race towards big wins.

Vegas Velocity sees players strap in for a thrill ride like no other, lighting up the reels with Expanding Turbo Wild symbols and an Overdrive Re-spin feature.

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This is one of the studio’s most visually striking games to date, capturing the electrifying glow of the Las Vegas strip, which flashes past as players speed towards the game’s 10,000x max win potential.

The action hits the red line when Expanding Turbo Wild Symbols drop onto the reels. They can land on reels two, three or four and light up the reel (literally), substituting for all symbols to boost wins.

There’s also the Overdrive Re-spin Feature for added adrenaline-fuelled action. When a Wild Car symbol is part of a win, it expands to fill the whole reel.

It then Locks into place for a free Overdrive Respin. Any additional Wild Cars that form a win during the respin award another Overdrive Respin.

This occurs until there are no more Respins in play, and the feature then U-turns back to the base game.

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Vegas Velocity is set across five reels and three rows with ten paylines active in the base game. This is a highly volatile slot with a score of 5/5.

Operators can choose from a range of RTPs including 92.62%, 94.64% and 96.00%, which is the game’s default Return to Player setting.

Ryan Maclean, Head of Games at Rival, said: “Vegas Velocity offers players a fast-paced thrill ride where the adrenaline builds with each spin as they speed towards massive wins.

“The game captures the electrifying excitement of The Strip and where neon lights pulse to the beat of the city.

“By keeping the pedal to the metal, players can trigger high-octane bonuses such as Expanding Turbo Wilds and Overdrive Respin, which help them shift up a gear and hit the game’s biggest payouts.

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“This is a strong addition to our growing game portfolio, and we look forward to seeing players buckle up, hit the gas, and light up the reels in what is one of our most explosive slots yet.”