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North Star Network acquires SportsMole.co.uk

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North Star Network are delighted to confirm the successful seven-figure sum acquisition of SportsMole.co.uk, whichbecomes its first significant investment of 2024 and the latestaddition to NSN’s sports media portfolio.

With over a decade of online heritage, and seven million sessions monthly, SportsMole becomes one of the flagship assets in North Star Network’s family of over 30 sportsm edia sites globally.

The latest addition to the NSN portfolio joins existing media properties including Top Mercato, Afrik-Foot, Trivela, Premier League Brasil, and Vringe to expand North Star’s international footprint while providing a strong home for our UK-focused coverage.

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North Star Network co-founder Julien Josset said: “I want to thank Alan Jay and Neil Wilkes for their trust.

SportsMole is a well-known sports media brand in the UK and many other English-speaking countries. Our ambition is to take this brand to the next level, by refining the editorial product, migrating to a new platform, and diversifying the
monetization sources to make it a sustainable asset for North Star.”

Founded in 2011, SportsMole is a sports news site delivering the latest breaking news and results from multiple sports, with a specific focus on football.

As well as providing coverage for the UK audience, SportsMole also enjoys a readership across the Anglophone world, with significant visibility in Africa and the United States.

SportsMole founders Alan Jay and Neil Wilkes said: “We are thrilled to conclude an agreement with North Star for the acquisition of SportsMole.co.uk. They have a proven track record of working with the biggest sports brands around the world, have a wealth of talent and experience at their disposal, and we are confident that they will take SportsMole.co.uk onwards to the next level in the years to come.”

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NSN are excited to work with the SportsMole legacy team, who have demonstrated their ability to consistently reach a broad audience with their predictions and match coverage, and are excited to develop the site using their creative, data driven approach to sports media.

North Star Network is a leading sports media group, operating sports brands across 30 countries. With a headcount of 85 people, the company is headquartered in Paris, with offices in Lille and Sao Paulo.

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THE UNIT BOOSTS DEVELOPMENT TEAM WITH SRDAN SREPFLER AS VICE PRESIDENT, ENGINEERING

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Srdan brings 20 years’ development experience, including seven years with William Hill and four years with Huddle; he will be a key part of The Unit’s expansion drive as VP, Engineering

The Unit, a leader in product design and development for sports betting and iGaming, has made another stellar addition to its management team with the appointment of Srdan Srepfler as Vice President, Engineering.

Not only has Srdan been in development roles for more than two decades, he also comes with an extensive background in iGaming; the bulk of which coming with industry behemoth William Hill, where he worked for more than seven years.

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In his time at William Hill, Srdan’s roles included Software Developer, Senior Software Engineer, Development Team Lead and Global Platform Backend Lead. After leaving William Hill, Srdan joined operator MoPlay as VP of Automation Engineering and QA, before serving as Architect and Developer for AsianLogic, owner of betting brand Dafabet.

Srdan’s most recent position was VP of Engineering for software provider Huddle. In his four years with the company, he established the engineering department, applied agile delivery methods, designed a robust data pipeline and executed integration with the likes of Genius Sports, Sportradar, TXODDS and LSports.

Srdan will utilise his experience as The Unit continues to deliver major technology stacks across web, mobile and cross-functional platforms. The Unit designs, develops and delivers premium custom applications from interactive widgets to frontends and complicated backends, and Srdan will continue to ensure these high standards are delivered, while overseeing the next stage of the company’s development.

The Unit has made a number of notable appointments in recent months as part of a significant period of expansion for the company, with Alan Bruce joining earlier this year as Sales and Account Director, followed by Aoife Dillon as Senior Account Manager and Andy Clerkson as Chairman.

Paddy Casey, Co-founder at The Unit, said: “I would personally like to welcome Srdan to the team here at The Unit; I am very excited about the wealth of experience he can bring to the table.

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“At The Unit, we have established a reputation for designing and developing robust, scalable platforms, and the addition of Srdan to the team will allow us to do that, while producing products of an even stronger quality.

“Our experienced developers, designers and technical professionals strive to ensure we can support project development and delivery, and we feel Srdan is perfectly positioned to lead our efforts in doing that.

“With our recent expansion into new territories, a brand refresh and some high-profile names like Srdan joining the team, we are well placed to build on our past success and continue to make our mark on the industry.”

Srdan Srepfler added: “It is a pleasure for me to join the team at The Unit. This is a fast-growing and exciting business, and it’s the perfect time for me to take my next step in the iGaming industry.

“I am thrilled to become a part of The Unit’s ambitious plans for growth in the coming years, and I look forward to starting on some of the upcoming projects as part of the company’s next stage of growth.

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“I have spent many years developing bespoke backends with emphasis on scalability, resilience and business flexibility. This is something I am keen to continue at The Unit, and I am very pleased to be given this opportunity. I can’t wait to get started with an experienced team of fellow professionals and to help steer the next stage of The Unit’s journey.”

The post THE UNIT BOOSTS DEVELOPMENT TEAM WITH SRDAN SREPFLER AS VICE PRESIDENT, ENGINEERING appeared first on European Gaming Industry News.

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Reflex Gaming dances with the dead in Dead Lucky DuoMax™

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Reflex Gaming, the UK-based omni-channel gaming supplier, takes players on a vibrant journey to the afterlife in its latest online slot, Dead Lucky DuoMax™, powered by Yggdrasil. Bursting with colour and character, the game is set in a dazzling Día de los Muertos celebration, where skeletons and festive spirits turn every spin into a thrilling party.

Players join the skeleton guitarist, Dead Sheeran as he chases explosive wins in a realm where the dead never sleep.
The game features a dynamic 5-reel, 3-row layout, 243 ways to pay, taking excitement to a whole new level. The DuoMax Game Engagement Mechanic (GEM) is an innovative feature that alternates payout directions with each consecutive win, switching between left-to-right and right-to-left, to create a fast-paced and highly dynamic gameplay experience.

Dead Lucky DuoMax™ also includes a Free Spins Gamble feature. This is activated when 3, 4, or 5 Bonus symbols land or cascade into view during the base game. Players are then given the choice to collect their awarded Free Spins or risk it all in an ‘all or nothing’ gamble for the chance to win more. It’s a bold mechanic that adds a layer of strategy and suspense before the bonus round even begins.

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In the base game, every four consecutive dropdowns will trigger the Calavera Bonus, while in Free Spins mode, only three are needed. This bonus delivers one of several potential rewards, each chosen at random—Multiplier Boost, Double Wild, Wild Stack, or even an Extra Life to keep the action going.

The Guitarist Bonus brings unexpected magic to losing spins. At random, Sally Samba, a mischievous winged fairy, may appear after a non-winning spin, burning away an entire reel column and replacing it with new symbols that guarantee a win or trigger Free Spins.

Mat Ingram, Chief Product Officer at Reflex Gaming, said: “Dead Lucky DuoMax™ is all about energy, colour and rhythm — both in theme and gameplay. We’ve taken inspiration from the spirit of Día de los Muertos to deliver a game that’s as joyful as it is volatile. With the DuoMax mechanic, players can expect fast-paced action that rewards the bold.”

The post Reflex Gaming dances with the dead in Dead Lucky DuoMax™ appeared first on European Gaming Industry News.

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Clever Advertising appoints Andre Sousa Machado as Chief Commercial Officer

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Clever Advertising, the performance marketing partner for tier one iGaming operators, is thrilled to welcome back Andre Sousa Machado as Chief Commercial Officer. A “boomerang” talent, Andre originally joined the team eight years ago—spending six years leading R&D and sales—before moving to Sportradar as Head of Publisher Relations & Affiliation, where he built ad-tech solutions and affiliate networks for tier one operators such as bet365, Entain, Fanduel, and Betway US.

At Clever Advertising, Andre will work with tier one iGaming operators to drive genuine revenue-share partnerships that reward mutual success. “I’m excited to be back,” he says. “With our creative and influencer expertise, custom technology, and deep market know-how, we’ll help new and existing partners maximise returns—while rolling out fresh tools like AI-powered optimisations, an exclusive publisher network, and dynamic ad formats that engage players from first click to long-term loyalty.”

“By using a revenue-share model, Clever Advertising truly invests in our clients’ growth,” said Jose Pedro Panzina, CEO of Clever Advertising. “With Andre now leading our channel expansion, we’re set to rival traditional marketing agencies, launch innovative partnership deals, and bring cutting-edge solutions to tier one operators around the world.”

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Clever Advertising specialises in iGaming marketing. The Company offers a no-risk, revenue-share approach and an end-to-end service—from creative production and influencer campaigns to data-driven media buying across affiliate, paid social, SEM, and emerging channels. Clever Advertising’s proprietary analytics platform and compliance tools ensure full transparency, measurable results, and exclusive audience access without any upfront fees or minimum spend.

The post Clever Advertising appoints Andre Sousa Machado as Chief Commercial Officer appeared first on European Gaming Industry News.

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