partnerships
REEVO and Rival Powered Unveil Groundbreaking Partnership to Redefine Gaming Entertainment

REEVO, a pioneering B2B content and aggregation provider, proudly announces a dynamic partnership with Rival Powered, a world-leading B2B developer and supplier of casino games and software with over 20 years experience in the industry.
This strategic collaboration marks a significant milestone in elevating the gaming experience for players across diverse markets, as Rival’s exceptional portfolio of over 180 games seamlessly integrates into REEVO’s cutting-edge platform. Together, the two industry leaders aim to redefine and enhance the landscape of gaming entertainment.
REEVO stands at the forefront of innovation with its resilient aggregation platform. This empowers over 80 partners to achieve distinctiveness through custom and exclusive REEVO content. With a third party portfolio of over 8000 games, spanning slots, table games, crash games, and live gaming experiences, REEVO consistently sets pioneering benchmarks in innovation and diversity.
In 2024, REEVO embarks on an ambitious journey to onboard over 60 new game providers, and the collaboration with Rival serves as a strategic initiation towards fulfilling this commitment.
Rival Powered, a trusted name since 2004, has partnered with some of the world’s most successful casino operators. Guided by the philosophy of building games people love to play, Rival provides services and support to bring those games to the market effectively. This philosophy aligns seamlessly with REEVO’s values and player-centric focus, making Rival the ideal partner for REEVO.
Glen Bullen, CEO of Rival Powered, expressed great enthusiasm about the collaboration: “Rival have over 20 years experience developing games that are both immediate and long-term player favourites in markets around the world. We are very excited to be partnering with REEVO as their commitment to delivering excellence in product and service aligns perfectly with our focus. I foresee great things ahead for this partnership.”
Petra Maria Poola, Head of Sales at REEVO, added: “I am thrilled to enter into collaboration with Rival Powered. Their unwavering commitment to player-centric game development has solidified them as a reputable force in the industry, and we have consistently admired their work. This strategic partnership presents an exciting opportunity for us to unveil our captivating portfolio to new audiences, and we are eagerly anticipating the prospect of collectively setting new industry standards together.”
The REEVO-Rival partnership is set to usher in a new era of gaming entertainment, combining innovation, diversity, and a player-centric approach. Stay tuned as these industry leaders reshape the gaming landscape, providing an unparalleled experience for players worldwide.
International Game Technology PLC
IGT and Red Earth Casino Sign Multi-Year Casino Management Systems Agreement

International Game Technology PLC announced that it recently signed a multi-year systems agreement with Red Earth Casino in Thermal, Calif. to displace a competing casino management system (CMS) with the award-winning IGT ADVANTAGE CMS. In addition to deploying IGT ADVANTAGE, Red Earth Casino will complete a full-floor systems-hardware upgrade with advanced AVENTO capabilities, leverage IGT’s W2G Accrual and Mobile Responder modules, and utilize M5, the Company’s content management platform that enhances the player experience.
“The Red Earth Casino team is incredibly excited to partner with IGT to modernize our gaming floor and player loyalty program via the IGT ADVANTAGE casino management system. The versatility of IGT ADVANTAGE and the power of M5 technology equip Red Earth Casino to deliver a deeply personalized player experience while scaling seamlessly for future growth. This platform isn’t just an upgrade, it’s a fundamental part of our long-term strategy to innovate, expand, and lead in the next era of tribal gaming,” said Michael J. Broderick, General Manager of Red Earth Casino.
“As the strategic importance of real-time data and player convenience features continues to grow, it’s an excellent time for Red Earth Casino to invest in the IGT ADVANTAGE CMS to meet the opportunities of today and the future. In packaging IGT’s leading CMS with a variety of apps and a floor-wide systems hardware upgrade, Red Earth Casino can quickly benefit from operational efficiencies and increased player satisfaction,” said Nick Khin, IGT President, Global Gaming.
Red Earth Casino’s CMS deployment will include some of IGT’s most recent systems advancements such as IGT ADVANTAGE’s new FloorNet architecture, which features a “message bus” design that elevates system performance and uptime, and IGT SystemWatch which provides 24/7 system monitoring.
The post IGT and Red Earth Casino Sign Multi-Year Casino Management Systems Agreement appeared first on Gaming and Gambling Industry in the Americas.
CashClub Wallet
Penn Entertainment Launches “Penn Wallet” at M Resort Spa Casino, Powered by Everi’s Digital Cashclub Wallet Technology
Everi Holdings Inc. announced the Company’s digital CashClub Wallet technology is powering Penn Entertainment Inc’s (PENN) “PENN Wallet” at M Resort Spa Casino in Henderson, NV.
The “PENN Wallet” offers M Resort guests the ability to access cashless payments throughout the gaming floor via integrations with existing loyalty and payments systems. PENN currently utilizes CashClub Wallet technology across 22 properties in 11 jurisdictions.
CashClub Wallet elevates patron engagement with frictionless, omni-channel payments. Everi’s industry-leading cashless payments solutions drive additional volume, improve operational efficiencies, and transform the traditional casino cash-centric environment into a modern, seamless experience for an enhanced player journey.
Incorporating more funding sources than ever before, including PayPal and Apple Pay, CashClub Wallet provides diversity in accessing and distributing funds via Everi’s Banking as a Service (BaaS). It is the most widely adopted land-based digital gaming wallet in the US.
“Self-service capabilities are increasingly favored by consumers across all of their spending experiences, and Everi is leading the way in casino player engagement by providing M Resort patrons with convenient, end-to-end mobile funding through our delivery of comprehensive, integrated solutions. Our agreement with PENN is enhancing the casino resort experience across the country, as we continue to work together to deploy solutions that streamline the financial access process with new, convenient digital funding options,” said Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader.
The post Penn Entertainment Launches “Penn Wallet” at M Resort Spa Casino, Powered by Everi’s Digital Cashclub Wallet Technology appeared first on Gaming and Gambling Industry in the Americas.
Grant Williams
Hard Rock Digital and Playtech Launch New Jersey’s First Live-Dedicated Trivia Experience

Playtech and Hard Rock Digital (HRD) have launched New Jersey’s first-ever dedicated trivia experience on the top-rated Hard Rock Bet online casino platform. This milestone establishes Hard Rock Bet as the first operator to launch a dedicated Live Trivia Game Show in the state.
Since the announcement of their strategic partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card & table games, and live dealer games. The introduction of Playtech’s Live Trivia now adds a new layer of engagement, offering players an exciting, interactive experience beyond traditional casino gaming.
Playtech’s Live Trivia Game Show is a quiz-based segment, hosted by highly trained game show presenters, that invites players to participate in scheduled trivia promotions, answer questions in real-time, and win prizes. The show is streamed live via Playtech’s advanced platform, bringing a fully customizable experience in design, themes, and language. Operators can create tailored prizes, including Golden Chips and Free Spins, which can be awarded individually or distributed among winners, ensuring an engaging and flexible offering for players.
Jonathan Doubilet, VP of US Business Operations at Playtech, said: “Our partnership with Hard Rock Digital has been built around a unified vision to drive innovation and deliver exceptional customer experiences. We are proud to celebrate this milestone with the launch of our Live Trivia Game Show on the Hard Rock Bet platform, bringing a new level of entertainment to their players.”
Grant Williams, Senior Vice President of Casino at Hard Rock Digital, said: “We’re thrilled to be the first in New Jersey to offer Playtech’s Live Trivia Game Show, and continue to elevate the player experience with cutting-edge, innovative content. This exclusive experience will truly stand out in the market and uniquely engage players with our top-rated platform by testing their knowledge, competing for rewards, and enjoying interactive, real-time entertainment like never before.”
The post Hard Rock Digital and Playtech Launch New Jersey’s First Live-Dedicated Trivia Experience appeared first on Gaming and Gambling Industry in the Americas.
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