On the other hand, NoNoxa is a premium operator-centric responsible gambling platform, which leverages advanced AI technology to enhance the detection and management of at-risk gamblers, while working alongside operators to ensure their regulatory compliance.

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With the help of NoNoxa and their cutting-edge data-based approach, 777 hopes to further develop their player protection by better identifying and mitigating risks of problematic behaviors. In light of the recent regulatory changes that have affected the gambling sector, and the subsequent impact of these measures on responsible gaming for the players, the group is more committed than ever to promoting healthier gambling habits at a sector-level and contribute to a safer and more responsible environment for all players.

With this partnership, 777 will also be able to draw from NoNoxa’s invaluable expertise to guarantee its full compliance with current regulations and ensure that the group is aptly prepared for any future regulatory changes.

NoNoxa will primarily concentrate their efforts on the Belgian and Dutch side of 777’s operations, but the common goal of both platforms is to eventually extend their collaboration to Switzerland and Spain.

Nilesh Patel, COO of NoNoxa, shared his delight at the announcement of this partnership:

“Gaining the trust and confidence of 777 is not just a milestone for us; it’s a testament to the strength and efficacy of our Responsible Gambling platform and it underscores the value we bring through our operator-centric approach. With NoNoxa, 777 will benefit from a fully tailored solution that will optimize their responsible gambling management. Our partnership is rooted in a shared vision to enhance player safety and promote a healthier gambling environment. Together, we are committed to improving the detection and management of problem gamblers, while minimizing harmful gambling. We could not be happier with this new collaboration.”

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Thibaut Collard, CCO of Gaming1, underscored the importance of efficiently detecting and reaching out to players prone to problematic behavior:

“The sector faces challenges, particularly in relation to illegal gambling, in terms of providing a sufficiently protective framework. Effective detection is an important aspect of regulated gambling. The legal framework enables us to analyze player activity to detect any risks as quickly as possible. We contact the players concerned so they can be made aware of the risks and moderate their behavior. Taking charge of this direct contact is the most effective form of prevention for responsible gambling.”

At Gaming1, we place responsible gaming as one of our absolute top priorities. This partnership between 777 and NoNoxa represents yet another step further in our strive to provide a safer and healthier gaming environment for our players. We are delighted to be able to rely on NoNoxa’s expertise and proactive approach to responsible gambling, and we are certain that it will allow us to reach the next level of player protection.