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Gaming1: 777 joins forces with NoNoxa

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777, one of our flagship brand, has signed a new partnership with NoNoxa, and both are set to embark on a joint mission centered around a shared steadfast commitment to responsible gaming.

777, on the one hand, is a flagship brand of the Gaming1 group and a top-tier operator active in the game of chance sector, in Switzerland, Spain, Belgium and the Netherlands. Since it first started welcoming players on its casino and sports betting websites more than a decade ago, 777 has established and maintained a prominent position in the gaming industry.

On the other hand, NoNoxa is a premium operator-centric responsible gambling platform, which leverages advanced AI technology to enhance the detection and management of at-risk gamblers, while working alongside operators to ensure their regulatory compliance.

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With the help of NoNoxa and their cutting-edge data-based approach, 777 hopes to further develop their player protection by better identifying and mitigating risks of problematic behaviors. In light of the recent regulatory changes that have affected the gambling sector, and the subsequent impact of these measures on responsible gaming for the players, the group is more committed than ever to promoting healthier gambling habits at a sector-level and contribute to a safer and more responsible environment for all players.

With this partnership, 777 will also be able to draw from NoNoxa’s invaluable expertise to guarantee its full compliance with current regulations and ensure that the group is aptly prepared for any future regulatory changes.

NoNoxa will primarily concentrate their efforts on the Belgian and Dutch side of 777’s operations, but the common goal of both platforms is to eventually extend their collaboration to Switzerland and Spain.

Nilesh Patel, COO of NoNoxa, shared his delight at the announcement of this partnership:

Gaining the trust and confidence of 777 is not just a milestone for us; it’s a testament to the strength and efficacy of our Responsible Gambling platform and it underscores the value we bring through our operator-centric approach. With NoNoxa, 777 will benefit from a fully tailored solution that will optimize their responsible gambling management. Our partnership is rooted in a shared vision to enhance player safety and promote a healthier gambling environment. Together, we are committed to improving the detection and management of problem gamblers, while minimizing harmful gambling. We could not be happier with this new collaboration.”

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Thibaut Collard, CCO of Gaming1, underscored the importance of efficiently detecting and reaching out to players prone to problematic behavior:

“The sector faces challenges, particularly in relation to illegal gambling, in terms of providing a sufficiently protective framework. Effective detection is an important aspect of regulated gambling. The legal framework enables us to analyze player activity to detect any risks as quickly as possible. We contact the players concerned so they can be made aware of the risks and moderate their behavior. Taking charge of this direct contact is the most effective form of prevention for responsible gambling.”

At Gaming1, we place responsible gaming as one of our absolute top priorities. This partnership between 777 and NoNoxa represents yet another step further in our strive to provide a safer and healthier gaming environment for our players. We are delighted to be able to rely on NoNoxa’s expertise and proactive approach to responsible gambling, and we are certain that it will allow us to reach the next level of player protection.

Balkans

Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg

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SYNOT Games, a leading content provider in the iGaming industry, has announced a strategic partnership with BET.bg, one of the foremost online casinos in Bulgaria. This collaboration, made possible through the EGT aggregator platform, marks another key milestone in SYNOT Games’ continued expansion across the Balkan region.

As a recognized leader in Bulgaria’s competitive gaming landscape, BET.bg strengthens its offerings by incorporating SYNOT Games’ comprehensive portfolio of online slot titles. The integration provides a diverse selection of high-quality games to BET.bg’s players, including popular titles such as Aztec Jaguar MegawaysLegends of the Colosseum, and Crazy Free Fruits.

The partnership serves several strategic objectives for the SYNOT Games. First and foremost, it supports the company’s long-term vision of establishing a robust presence across the Balkans by aligning with trusted and high-performing regional operators. The collaboration with BET.bg enables SYNOT Games to tap into a loyal player base in Bulgaria, driving higher brand recognition and user engagement. Furthermore, it accelerates the company’s mission to diversify its distribution channels and leverage aggregators like EGT to maximize reach and operational efficiency.

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We’re excited to team up with BET.bg, a respected and trusted operator that holds a great position in Bulgaria,” said Martin Krajčí, Chief Commercial Officer at SYNOT Games.

With the amazing support of EGT’s aggregation platform, we’ve been able to share our portfolio with a wider audience. This partnership highlights our strategic focus on the beautiful Balkan region and showcases our commitment to delivering quality content that truly meets the needs of local players‘ preferences,” she continued.

BET.bg team added: “We’re always on the lookout for fresh ways to enhance our offerings and bring top-notch entertainment to our users. By teaming up with SYNOT Games, we can do just that! Their diverse and engaging portfolio beautifully complements our existing lineup, and we can’t wait to see how our players enjoy these high-performing titles.

The launch of SYNOT Games’ content on BET.bg continues the provider’s momentum in regulated markets, supported by a steady rollout of new titles and proven performers tailored to diverse player bases. The move exemplifies SYNOT Games‘ strategy of forming long-term partnerships that ensure content visibility and align with partners’ growth ambitions in key European markets.

The post Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg appeared first on European Gaming Industry News.

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partnerships

ZEAL and GAMOMAT announce partnership

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ZEAL and GAMOMAT, two renowned companies in the iGaming industry in Germany, announce their cooperation. As part of the partnership, ZEAL will integrate a continuously growing number of online games from the Berlin-based development studio GAMOMAT into its games portfolio in the web shops of its brands LOTTO24 and Tipp24. The cooperation has officially started in April this year.

Strong advantages for both sides

The cooperation brings advantages for both companies: While ZEAL can expand its product range with GAMOMAT’s popular and high-quality titles and also benefits from the company’s experience in international markets, GAMOMAT will increase its targeted reach and growth through its cooperation with ZEAL.

“With GAMOMAT’s popular games, we are expanding our portfolio with high-quality titles that will delight our customers,” says Alex Green, Vice President Games at ZEAL. “We are proud to have such an experienced and successful partner like GAMOMAT at our side and are very much looking forward to the mutual exchange.”

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“We are proud of our partnership with ZEAL,” says Robert Kocher, Managing Director of GAMOMAT Distribution GmbH. “Our goal is to reach as many satisfied customers as possible with our portfolio. The regulated market in Germany is a home turf for us, and therefore the integration of our titles into ZEAL’s high-quality portfolio is particularly important to us. For us, this is another step in our sustainable growth strategy with a trusted partner.”

The post ZEAL and GAMOMAT announce partnership appeared first on European Gaming Industry News.

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Greece

Spinmatic goes live with Betsson in Greece

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Spinmatic, B2B provider of premium casino games, and Betsson, a giant behind one of the world’s largest betting and online casino platforms, have partnered to bring some of the industry’s most exciting titles to Greece.

Following recent launches with leading operators in the region, Spinmatic continues its upward trajectory, delivering a portfolio that’s not only tuned to local markets but also stands out globally for its quality and creativity.

This exciting new deal builds on a long-standing partnership between Spinmatic’s sister company, GoldenRace, and Betsson – who have been enjoying the most realistic Virtual Sports and solutions on the market.

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Anastasios Apostolou, Gaming Manager Greece at Betsson, proudly shared “We’re pleased to launch Spinmatic’s portfolio for our players in Greece. This addition enhances our offering with a selection of visually appealing and entertaining titles. At Betsson, we’re committed to continually broadening our content library to suit a wide range of player preferences, and Spinmatic’s games are a welcome addition to our diverse line-up.”

From fast-paced Crash games like Meteoroid Deluxe to the adventure-packed Ed Jones and the Book of Seth, Betsson players now have access to some of Spinmatic’s flagship titles. Whether they’re Jackpot chasers, retro lovers or high-speed thrill seekers, there’s a Spinmatic game ready to hit the mark.

“We are proud to see our games live with Betsson, a brand known for its high standards and player loyalty,” said Norbert Mathies, Managing Director at Spinmatic. “This partnership confirms that Spinmatic’s commitment to quality and innovation is exactly what leading operators are looking for.”

Greece’s regulated igaming market continues to offer exciting opportunities for forward-thinking brands. With major partnerships already live and more launches ahead, Spinmatic is demonstrating it’s ready to push even further.

The post Spinmatic goes live with Betsson in Greece appeared first on European Gaming Industry News.

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