Mobile games developer to gain direct access to a network of approved affiliates as it looks to boost its marketing activity

First Look Games, the award-winning marketing platform for game studios, has welcomed boutique independent content developer, ESA Gaming, to its roster of partners.

ESA Gaming, which is embarking on a 2024 roadmap of innovative slot releases, can now access a fully branded library where it can upload information and assets for each of its games including game sheets, logos, images and videos of each title.

These can then be downloaded by First Look Games’ network of approved affiliate partners to be used to create previews and reviews of each title.

The First Look Games platform is powerful and sophisticated and even allows providers to offer demo links for each of their games with player verification carried out seamlessly by 1account.

This means that affiliates in highly regulated markets can still let players enjoy demo spins on games before firing up the reels and playing them with real money at online casinos.

ESA Gaming has total control over its library and the assets it shares with affiliates, including when those assets are made available.

It can even offer a selection of affiliates a “first look” up to two weeks before a game goes live, helping to generate anticipation and excitement among players.

Elliot Resnick, Managing Director at First Look Games, said: “ESA Gaming is an exciting studio responsible for some truly great content.

“By partnering with First Look Games, the studio can connect with players the best affiliates in the business and promote games to highly engaged audiences looking for the latest content to play.

“That First Look Games allows studios to do this in a way that is highly cost-effective is yet another reason why providers such as ESA Gaming come to us to turbo-charge game promotion.”

Thomas Smallwood, Head of Marketing at ESA Gaming, added: “As an independent studio, we have the freedom to create truly unique games but driving awareness of our titles can be tough given the stiff competition we face from the industry’s power players.

“This is an important partnership with us, and we look forward to unlocking the full potential of the First Look Games platform as we level up the promotion and marketing of our games.”