partnerships
Senet Platform Partners with Beamable
Senet, the holistic “skill to earn” gaming platform, announced today its strategic partnership with Beamable, a leading open and extensible game server platform. This collaboration marks a significant milestone in Senet’s continuous efforts to enhance its gaming ecosystem, leveraging Beamable’s expertise, resources and game server tools.
With a pedigree in creating online games and virtual worlds, Beamable will assist Senet as a development partner. The partnership will then allow Senet to focus on its overarching goal of fostering an ecosystem for game developers and gamers, in a platform that supports both parties. Beamable, headquartered in Boston and led by a team of season game industry veterans, has garnered recognition and support, having raised $14 million from prominent investors, including Permit Ventures, Companyon Ventures, Grandbanks Capital, and Defy.vc. The company specializes in integrating capabilities from Web3, meta-game, and GenAI, contributing to the evolution of gaming experiences.
Jon Radoff, CEO of Beamable, shared his enthusiasm for the partnership, “Joining forces with Senet is a testament to our mutual commitment to pushing the boundaries of gaming innovation. As we integrate our game server tools and resources, we look forward to contributing to Senet’s expansion roadmap and scalability goals. Together, we aim to create an inclusive and thriving gaming ecosystem that resonates with a global audience.”
As part of this partnership, Jon Radoff, the CEO of Beamable, will become Senet’s chief technical advisor. His wealth of experience and visionary leadership will play a pivotal role in steering Senet towards reaching more players and developing a more robust and comprehensive gaming ecosystem.
Mohsin Waqar, CEO of Senet, highlighted, “With an experienced gaming maverick like Jon Radoff at the helm, Beamable has created a bridge to accelerate our goals as a developing platform. This collaboration is a major opportunity for Senet to reach our Q1 goal of onboarding 1000+ games – and we are confident in exceeding that number with the resources available.” Senet recently announced that it had entered the MENA market, setting up offices in Dubai as its headquarters. With Beamable at its side, Senet is strategically laying the foundation for an expansive and visionary future. This partnership underscores Senet’s commitment to its expansion roadmap, with the Beamable collaboration standing as a pivotal milestone in the development of the Senet ecosystem.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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