Platform provider Anakatech enlists Altenar to launch its sports betting vertical

Turnkey solution provider will enhance Anakatech’s reach in the UK

Altenar, the leading sportsbook and iGaming software supplier, has partnered with gaming platform provider Anakatech to support its entry into sports betting across established European markets.

The key partnership will see Altenar employ its cutting-edge solutions and market insights to deliver a flexible and scalable sports betting platform tailored to Anakatech’s customers in Spain and the UK.

Established in 2013, Anakatech develops a powerful gaming platform built in-house with its own game studios producing 180+ online and mobile-friendly scratch, slot, and lottery games.

The online deal follows Anakatech’s plans to tap into a wider audience of customers by providing a more comprehensive platform. This agreement with Altenar will allow the provider to personalise its player management, deploy technological expertise, and create a holistic gaming solution with the inclusion of sports betting.

With this collaboration, Altenar strengthens its growing position in Bulgaria and looks ahead to supporting Anakatech’s growth in other regulated markets in the long term.

Vagelis Bairlis, Sales Manager at Altenar, said: “We are pleased to partner with Anakatech for the launch of its new sports betting vertical, which will offer an enhanced gaming experience for customers in Spain and the UK.

“With our knowledge of these markets, we will provide a tailored solution that meets the specific needs of bettors, positioning Anakatech as a respected provider from the outset.”

Jeff Letlat, COO at Anakatech, said: “Altenar is a top-tier solution for sports betting software and we are looking forward to integrating their innovative and localised product on our platform for customers in target markets.

“The sky is the limit for this partnership as Anakatech continues to grow. We hope to enjoy a successful collaboration with Altenar long into the future.”