Press Releases
Soft2Bet’s official MEGA launch during ICE London 2024
Soft2Bet celebrated ICE 2024 in style as more than 40,000 delegates descended on the London Excel expo centre and also held meetings, participated in discussion panels, workshops and an amazing partners party in London!
Soft2bet’s stand: a symbol of MEGA growth and innovation
With an amazing new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), its unique gamification technology suite; as it showcased the latest updates and innovations it has brought to its casino and sportsbook solutions, driving value for its current, new and prospective partners.
The company hosted a whole series of workshops where company leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders.
https://www.youtube.com/watch?v=OaqFp42BNxI
ICE WORKSHOPS & MEGA PRODUCTS
Product Manager Olga Melnyk updated partners with the latest developments we have brought to our leading gamification products City Builder, Stadium Builder and Bonus Crab, while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on Motivational Engineering Gaming Application (MEGA), our unique gamification technology that drives higher engagement, activity and revenues.
Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.”
Our Chief Business Development Officer Martin Collins welcomed partners and delegates with a presentation of our B2B products and services and how Soft2Bet’s comprehensive platform is tailored to drive growth and commercial success.
Martin commented: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable. As a company Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”
ICE VOX WORLD REGULATORY BRIEFING
Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing.
The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps.
David commented: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.”
SOFT2BET PARTNERS PARTY
More than 300 specially-invited guests made their way to London’s iconic Aqua Shard restaurant overlooking the city on Wednesday evening for an amazing cabaret-themed party.
Welcoming partners and meeting them is one of the major benefits of ICE and Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”
Andrew Jackson VP Corporate Responsibility for Scientific Games
Scientific Games iLottery Receives National Council on Problem Gambling’s iCAP Ready Accreditation
Scientific Games has achieved the distinguished iCAP Ready supplier accreditation from the National Council on Problem Gambling. The iCAP Ready accreditation, a version of NCPG’s Internet Compliance Assessment Program for suppliers, confirms that the global lottery company meets the gold standard for consumer protection with its iLottery platform and user experience requirements for consistently safe, enjoyable online lottery play.
iCAP is a U.S. accreditation for best practices in online gambling player protection held by only a few U.S. lotteries and suppliers. The assessment, conducted by independent responsible gaming experts, audited a framework of player protection processes, tools, responsible gambling policies and trainings completed by Scientific Games. This included demonstrating to employees that the company remains committed to safer lottery play. NCPG also evaluated Scientific Games’ overall compliance.
“Scientific Games continues to demonstrate leadership in responsible gambling by earning iCAP Ready accreditation,” said Jaime Costello, Director of Programs for the National Council on Problem Gambling. “This accomplishment reflects a thoughtful and proactive approach to player protection, and we commend their commitment to aligning with best practices that support player well-being.”
The company’s digital platform is part of a highly secure technology suite that delivers modern technology and advanced features to support a lottery’s online business. The program’s heart is SG PAM, a secure player account management system for all player account activity and wallet transactions across retail and digital. Other features of the iLottery program include an advanced responsible gaming toolset and Healthy Play program, as well as powerful customer relationship management components.
Andrew Jackson, VP, Corporate Responsibility for Scientific Games, said, “We are honored to achieve this important iCAP supplier accreditation from NCPG. Our government-regulated lottery customers can be assured that Scientific Games’ iLottery platform and solution meet the highest standards in the U.S. for responsible gaming and player protection.”
Scientific Games serves more than 30 lotteries globally with iLottery solutions, including in the U.S., Canada, UK, Denmark, Germany, France and Turkey. Lotteries worldwide use the company’s award-winning Healthy Play program’s tools and research to provide more insight into lottery players and promote ‘lottery literacy’—understanding how lottery games work, the odds of winning, and the minimum age to play.
Since 1972, NCPG has led state and national stakeholders in the development of comprehensive policies and programs for all those affected by problem gambling.
With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
Healthy Play and MOMENTUM® are trademarks of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games iLottery Receives National Council on Problem Gambling’s iCAP Ready Accreditation appeared first on Gaming and Gambling Industry in the Americas.
Play’n GO gets spooky at the cinema with Treats of Terror, a 5×5 grid slot set in a shadowy cinema where ghostly confections and cascading symbols bring unexpected rewards with every drop.
Lights flicker and curtains twitch as Treats of Terror fills the screen with glowing sweets and spectral surprises. Set within a haunted theatre, this scatter-pays slot challenges players to land six or more matching symbols anywhere on the grid. Winning icons vanish in a cascade, replaced by fresh drops – and that’s where the tension truly builds.
Where this slot really earns its title is with its Collector mechanic. At any moment, Cash or Prize Symbols might appear – with values of up to x1000 – but it’s the eerie Collector who steals the show, harvesting all visible values for instant wins. With multiple Collectors on screen, each one gathers all symbol values independently, stacking up the scares and the rewards.
In Free Spins, players move through a three-act feature. Stage 1 kicks off with a x2 multiplier, increasing to x3 and then x5 by collecting Scatters along the way – all while the collection mechanic stays active. The theatre’s shadows deepen, the multipliers rise, and the tension never drops.
While Treats of Terror stands alone in its haunted setting, it builds on the cascading slot legacy seen in titles like Sweet Alchemy 2 and Honey Rush, marrying immersive visuals with powerful symbol synergy. Fans of grid slots and atmospheric design will find themselves right at home in this haunted house of film.
George Olekszy, Head of Game Retention, said: “Treats of Terror is all about sustained suspense. The cascading reels, the escalating Free Spins, and the Collector mechanic work together to deliver a layered, cinematic experience for players.”
With an eye-catching design and features that tie tightly to its theme, Treats of Terror offers a compelling blend of tension and reward.
The post Treats of Terror haunts the reels with cascading suspense appeared first on European Gaming Industry News.
Leading iGaming content provider Spinomenal has released its new Western-themed action-adventure game, Outlaw’s Redemption.
The 5×3 game unfolds in a dusty frontier town under a twilight sky that is lit by lanterns hanging along a row of wooden cabins. A soft guitar riff is complemented by maracas, building tension on the reels populated with Golden Horseshoes, Whiskey Barrels, Longhorn Skulls, Cowboy Boots, and Revolvers.
There are two Wilds in play, a countdown revolver cartridge and a menacing outlaw, which count for any symbols except Free Spins and Bonus symbols. If five of either appear on a winning line then players will see their win multiplied by 1,000. Scattered Free Spins symbols are represented by a glamorous saloon girl and three or more will launch Free Games. In the base game only, Free Spins symbols will appear only on reels 1, 3 and 5. The Wild symbol will expand on one of the reels and remain until the end of the spins. Before the Free Spins begin, players choose between five options to decide where the Stacked Wild is located – the amount of Free Spins will change accordingly.
After the reels have come to rest, if there are any countdown Wild symbols on screen, the game will enter Respins mode. This means the Countdown Wild will stay for the next re-spin and its count will decrease by 1. When there are no Countdown Wilds with a count greater than or equal to 1, the Respin mode finishes. There are also Mystery symbols that are represented by saloon doors hiding one random symbol aside from Bonus, Wild or Free Spins.
The Bonus game is activated with three or more Wheel of Fortune Scattered Bonus symbols. Once in the Bonus game, players face a three level Wheel of Fortune, and have three attempts at spinning the wheel to win prizes including multipliers, extra spins or level up. In addition, the level up awards an extra spin and once these are gone, the sum of wins collected will be awarded.
Spinomenal CO-CEO, Omer Henya commented: “Outlaw’s Redemption is a gritty Western adventure that is packed with entertaining features like Countdown Wilds and the Wheel of Fortune Bonus. Players will love this ride on the reels, hoping for a shot at glory.”
The post Spinomenal releases Outlaw’s Redemption appeared first on European Gaming Industry News.
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