iGB Digital Awards celebrate “best in class” digital partnerships

Clarion Gaming hosted the inaugural iGB Digital Awards on the last day of ICE (8th February), with a quartet of business partners celebrated for the innovation, strategic vision and “best in class” marketing practice they demonstrated in 2023.

Winners from Play’n Go, GR8 Tech, EveryMatrix, and Kambi were each presented with a trophy and bottle of champagne by digital growth director Sophie Webster during a lunchtime ceremony at the iGB Digital Lounge. The Awards highlighted the diversity of campaigns run by Clarion Gaming over the past 12 months.

The iGB Digital Awards are set to become an annual tradition at ICE, acknowledging the ongoing work that marketing and PR teams undertake to deliver the best results for their organisations.

Sophie Webster, iGB Digital Growth Director, said: “As the leading premium growth partner to the Gaming industry, iGB wants to recognise the clients that are delivering cutting edge marketing strategies through their iGB partnership.”

“A huge thank you to all our digital clients for your partnership and collaboration throughout 2023. Your dedication to excellence fuels our mutual success, and we’re honoured to be part of your journey. Here’s to another year of innovation, growth, and shared achievements!”

Matthew Hutchings, Global Head of Campaign Marketing added: “The iGB Digital Awards are a celebration of the very best innovation, creativity and talent we see across our client marketing campaign partnerships. Congratulations to all of this year’s winners – you and your teams’ dynamism and originality have been a joy to work with and we’re excited to see what you do in 2024 and beyond.”

Robin Harrison-Millan, iGB Global Content Director B2B, stated: “Over the past year Clarion Gaming Digital has built up its capabilities to offer an enhanced range of marketing services products, with content delivery led by our global head of commercial content Kat Holmes. To make this work, we need buy-in from our partners, and these awards recognise those that have bought into our vision. Congratulations to all our winners.”

The Best in Class award was presented to the marketing and PR team from PLAY’N GO, in recognition of their advanced approach to marketing services, and the team’s energy, effort and diligence in building compelling and informative stories.

Andrew Pink, head of brand & communication, at Play’n GO noted: “At Play’no GO we try and infuse quality into everything we do, so it’s a really fantastic honour to receive this award: it’s really a reflection on the partnership our marketing and communications teams at Play’n GO enjoy with IGB and Clarion.”

The Rising Star award was presented to Maria Meshkova, PR and Content Manager at GR8 Tech, in recognition of her strong work ethic, high standard of output, and the skill shown throughout 2023’s content partnership. Maria Meshkova, confirmed: “IGB provides an invaluable platform for us to develop our brand.”

The Pushes the Boundaries award was presented to the team at EveryMatrix in recognition of their openness to new ideas that excite and delight audiences and their integrated approach to marketing, while delivering insight that is critical to operator success. Marie-Jeanne Baciu, online marketing manager at EveryMatrix explained: “The campaign was something new, something we’ve never tried before, and we went all in. Everyone on the team was very supportive, collaborating and sharing ideas. So it was like a partnership, and we did feel that we were heard and our ideas were implemented.”

The Business Vision award was presented to Kambi in recognition of the fact that its marketing team had the clearest view of business vision and strategy, allowing for both companies to make the most of a highly effective PR partnership. Gerard Starkey, SVP marketing and communications at Kambi stated: “We are really excited to win the award. Our partnership with IGB has enabled us to tell our story through different marketing tactics.”