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B2B Gaming Services Taps Sumsub to Provide Top-Notch Upgrade on Customer Onboarding for Betshop

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Sumsub, a global full-cycle verification platform, announces its collaboration with Betshop, one of the most popular iGaming brands in Greece, operated by B2B Gaming Services.

Today Sumsub, a global full-cycle verification, anti-fraud and compliance provider, has teamed up with B2B Gaming Services, operator of Betshop, to streamline KYC (Know Your Customer) procedures and AML monitoring for Betshop.

Within this collaboration, Betshop will integrate Sumsub’s solutions into its platform, namely Identity Document Verification, Email & Mobile Risk scoring, AML Screening and Ongoing AML Monitoring, Liveness, Proof of Address (PoA) and Bank Card Verification.

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“Continuing to invest in strong management systems that support and constantly upgrade the customer experience, B2B GAMING SERVICES (d.b.a BETSHOP) has included among its suppliers the leading provider Sumsub.

Given that iGaming comes with a shared responsibility to respect AML (Anti-Money Laundering) and safety regulations for both the players and the platform, Betshop’s collaboration with Sumsub signifies a strategic step towards ensuring the best user experience for their clients and a sound contribution to creating a safer digital future for the ever-evolving iGaming industry” – stated Gabriel Chaleplis, B2B Gaming Services Founder.

“Sumsub is happy to start this collaboration with B2B Gaming Services and provide Betshop with our comprehensive solutions specifically tailored to the needs of iGaming platforms,” adds Jacob Sever, co-founder and Chief Innovation Officer at Sumsub. “Our top-notch Deepfake Detection technology embedded into the Liveness solution will help Betshop stay protected from the most tricky AI-generated fraud, while our extended document processing capability, featuring 14K+ ID types and enhanced Proof of Address checks, will allow the platform to effectively and safely onboard players from any locations.”

The inclusion of the Sumsub system, which will be fully integrated and go live within the first trimester, follows Betshop’s commitment to “quality across the operations” and complements the already renowned customer service provided by specialized and certified professionals on a 24-hour basis, while being framed by international certifications at all levels (indicative ISO 9001: 2015, ISO 27001:2013).

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BetMGM

Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

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Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGM’s sports betting platform to the Missouri market.

Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Century’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Century’s discretion.

“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.

The post Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri appeared first on Gaming and Gambling Industry in the Americas.

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partnerships

Bragg Launches Big Ticket Bonanza Gamification Tool

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Bragg Gaming Group announced the launch of the latest gamification-led innovation to its award-winning Fuze marketing and promotional toolset, Big Ticket Bonanza, a new way to engage with players through multiple targeted and bespoke campaigns.

Big Ticket Bonanza rewards players with guaranteed-win scratchcards, triggered randomly during normal gameplay. The scratchcards award instant cash prizes or raffle tickets, which are collected and entered into weekly or monthly prize draws.

Players collect tickets by wagering on participating casino games. The more they engage with the game, the more tickets they earn—boosting engagement without disrupting the core gaming experience.

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The tool supports both weekly and monthly draws, giving operators flexibility in structuring prize pools and maintaining consistent momentum. Ticket counters update dynamically within the game interface or external campaign widgets, reinforcing progress and encouraging continued participation.

Offering a totally branded experience, campaigns are fully customisable to reflect the operator’s branding, including logos, colour schemes and thematic design elements.

At all points Big Ticket Bonanza offers fair and transparent draws, backed by secure RNG-based draw mechanisms that ensure compliance and fairness, with exportable logs for auditing.

Players can access their ticket counts, prize history, via an in-play dedicated display.

The launch comes as part of Bragg’s strategic investment in creating amazing iGaming experiences for players, illustrating how the work of suppliers can create positive experiences for players and ostensibly, deliver meaningful results for its operator partners.

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Bragg champions a culture of iGaming excellence and constant innovation, not only to its gamechanging iGaming content portfolio, but also in its full service suite of technology solutions, excellence and innovation which creates a competitive advantage in the iGaming industry.

The Big Ticket Bonanza gamified player engagement campaign aims to boost player engagement and session time, while increasing wagering volume. It also provides a scalable promotion for both short bursts and longer-term brand events.

Bragg is targeting an aggressive roll-out strategy for Big Ticket Bonanza across its operational markets in Europe, the US and the LatAm region, opening up new opportunities for growth globally.

Launched with valued partner Senator Group in Croatia, which operates on the Bragg player account management (PAM) platform, Big Ticket Bonanza is now available to all of Bragg’s casino content, aggregation and PAM partners and presents a huge opportunity to engage with players.

Big Ticket Bonanza joins an ever expanding and constantly updated list of player engagement tools accessible through the Fuze player engagement toolset. Unlike static promotions, Fuze engagement mechanics adapted dynamically to player behaviour, ensuring continuous participation.

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Other tools available within Fuze include tournaments with real-time leaderboards, quests, flash jackpots, sophisticated bonusing, free rounds and a games recommendation system powered by cutting-edge AI technology.

Matevž Mazij, Chief Executive Officer at Bragg Gaming Group said: “Innovation and excellence form the cornerstone of the Bragg approach to iGaming, and to ensure that our operator partners have the latest tools available in creating dynamic and fantastic experiences for their players.”

“Big Ticket Bonanza is the latest evidence of that focus, our commitment to investing in our products and presents a significant competitive advantage for Bragg as an iGaming supplier, an advantage that we’re looking to drive home globally.”

Croatian online operator Senator Group, a long-standing turnkey solutions partner of Bragg is among the first of Bragg’s operator partners to utilise Big Ticket Bonanza in their marketing strategy.

Vedran Maric, Head of iGaming at Senator Group, said: “Bragg has been a terrific partner to us in our transition from land-based to offering iGaming to our players, and their suite of products and technology have proven invaluable in this process.”

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“We’re working collaboratively with Bragg to introduce Big Ticket Bonanza into our marketing, but I’m sure it will be well received by our players in the Croatian market.”

The post Bragg Launches Big Ticket Bonanza Gamification Tool appeared first on European Gaming Industry News.

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Compliance Updates

GRAI Signs Memorandum of Understanding with Belgian Gaming Commission

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As part of the process to put in place information sharing agreements with other regulatory bodies, CEO of the Gambling Regulatory Authority of Ireland, Anne Marie Caulfield signed a Memorandum of Understanding with Magali Clavie of the Belgian Gaming Commission.

This agreement establishes a framework for cooperation and sets out the broad principles of collaboration between the Gambling Regulator and the Belgian Gaming Commission. The shared aims of both regulators are to enable closer working relationships which will enhance each organisation’s ability to discharge their respective duties and functions.

The Belgian Commission have given their time generously in the set up phase of the GRAI and their support and advice has been greatly received.

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This is the second of a series of MOUs which the GRAI intends to put in place with other Gambling Regulators across the EU in the months ahead.

Anne Marie Caulfield, CEO of the Gambling Regulatory Authority of Ireland, said: “This Memorandum of Understanding with the Belgian Gaming Commission is a significant step in formalising the working relationship between Irish and Belgian gambling regulators. I would like to thank Magali Clavie, Steve Mees, and their colleagues for the support and advice they have given the Gambling Regulatory Authority of Ireland in its formative phase.”

The post GRAI Signs Memorandum of Understanding with Belgian Gaming Commission appeared first on European Gaming Industry News.

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