eSports
David Beckham-owned Guild Esports announces education course to give parents a gaming and online safety power up
In support of Safer Internet Day, Guild Esports is announcing the full roll-out of its Parental Power Up programme, following a successful trial. Curated by industry leading experts, the programme is designed to educate parents on the world of online gaming and equip them with the tools to ensure they stay safe online when gaming.
Parents will also learn the fundamentals of Fortnite to encourage participation in their children’s gaming.
According to a recent Ofcom report 72% of children aged 8-17 play video games online and nearly a quarter of parents (22%) don’t supervise the online activity of 8-11 year olds. This has led to 22% of children chatting to people they don’t know when gaming.
Furthermore, 71% of parents are concerned at the content their children are exposed to online and to address this, Guild set up the Parental Power Up programme to equip parents with the knowledge and tools to ensure their children are safe when gaming online, particularly when doing so autonomously.
Parents that sign up to the Parental Power Up programme will take part in a number of training exercises that help develop their gaming skills and encourage practice sessions with their kids to boost their learning. Guild Esports’ Head of Player Pathway and Safeguarding, Kit Brunswick designed the programme and used popular video game title Fortnite as a basis for many of the activities. Online security forms an integral part of the program and he has integrated a series of safeguarding masterclasses to benefit both parents and kids.
Jed Leicester, a parent participant in the initial pilot scheme (and one of many who now feel more assured letting their child game online unsupervised) said, “It was a thoroughly interesting event that not only showcased the impressive set up at Sky Guild Gaming Centre, but also demonstrated how maturely the coaches worked with the children to map out and explain the skill sets required to achieve greatness within the sport. They clearly identified the potentially harmful concepts and scenarios that we (parents & children) may not have considered whilst immersed in the gaming experience… and helped us better understand how, with the right guidance the virtual and real worlds can happily overlap.”
As part of the programme parents will be invited to the Sky Guild Gaming Centre in London, where they’ll have the opportunity to learn how to engage with their children and set boundaries in a healthy manner and the children will be taught best practice on how to conduct themselves in online spaces.
This programme serves as an extension of the work Guild Esports is already doing in its local community. In 2023, more than 700 children came into Sky Guild Gaming Centre for education days where they also learnt about mental health and nutrition through the vehicle of esports.
Jasmine Skee, CEO of Guild Esports said: “Within our Guild Academy, we’ve always understood the importance of upskilling parents alongside the training that we provide to their children. As the gaming industry continues to grow and more and more young people aspire to work in esports and competitive gaming, we want to lead the charge on ensuring that parents are knowledgeable and digitally savvy, with a broad understanding of the opportunities and ecosystem of the esports industry. We see this upskilling programme as a perfect vehicle to grow this understanding in a way that is engaging and authentic – and to allow them to bond with their children through gaming.”
Guild Esports will be rolling out its parent education initiative programme on a regular basis following the success of the pilot. Parents that want to know more about gaming and esports are invited to register their interest in participating in upcoming programmes [email protected].
eSports
Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video
Prime Video, one of the leading entertainment destinations, will premiere the five-part documentary Esports World Cup: Level Up on June 6, with new episodes released weekly. Directed by Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late and Martha), the series goes behind-the-scenes of the inaugural Esports World Cup (EWC) in 2024 — a defining moment in global esports, where over $60 million in prize money ignited a high-stakes, multinational battle to crown the world’s top esports Club.
The series is produced by This Machine (a part of Sony Pictures Television), with R.J. Cutler directing, John Dorsey serving as showrunner, and Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty executive producing. Level Up will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.
Esports World Cup: Level Up offers a rare look inside a global competition that’s redefining what it means to be a champion for a new generation of athletes and fans. R.J. Cutler and his team of expert storytellers embedded themselves within the eight-week tournament – watched by over 500 million fans globally – to uncover the personal sacrifices, rivalries and stakes driving the action.
Shot in verité style, the series combines intimate home visits from around the world and on-the-ground coverage from Riyadh, Saudi Arabia. It follows a wide cast of characters – from Club CEOs orchestrating million-dollar strategies to rising stars chasing life-changing wins – while capturing the pulse of elite esports competition.
“What drew me to the Esports World Cup was the compelling human stories unfolding within this high-stakes arena. Level Up isn’t just about the incredible competition and prize money; it’s about the dedication, the passion, and the sheer will of these athletes and teams pushing the boundaries of what’s possible. Under high pressure, we discover the true character of the competitors who vie for $60 million, but who also expose their humanity in the process,” said Cutler.
At the heart of Level Up is the “EWC Club Championship,” an unprecedented, multi-title tournament format where Clubs compete across more than 20 games, earning points toward a single leaderboard. Every match, every point, reshapes the race for global dominance. With the highest prize pool in esports history on the line, the EWC is not just a tournament – it’s a proving ground for the next generation of sports icons.
“A win might make the headlines — but the real story is the people behind it. Level Up dives into the human side of esports: the pressure, the ambition, the sacrifices. It’s about what it really takes to compete at the highest level — and why it matters. R.J. is the best at bringing those stories to life, and this one captures the heart of what we’re building,” said Ralf Reichert, CEO of the Esports World Cup Foundation.
The post Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video appeared first on Gaming and Gambling Industry in the Americas.
Esports betting pioneer adds daily fantasy esports offering to its growing range of products, with its sights set on the US market
PandaScore, the award-winning provider of esports odds, data and betting products, has continued to push boundaries with the launch of Daily Fantasy eSports, a truly groundbreaking product for operators and players.
Daily Fantasy eSports has been developed for the US market but will have global appeal with players drawn in by the chance to create virtual teams of real-life players and earn points based on their actual game performances.
Contests range from daily matchups to season-long leagues, with plenty of prizes up for grabs.
PandaScore’s Daily Fantasy eSports is backed by an expert-led esports trading team to deliver fast, accurate settlement data across unique, player-focused markets driven by the provider’s established and proven betting models.
An Interactive Player Widget serves up rich player stats and profiles, with PandaScore’s powerful BetBuilder enabling same-game parlays.
But that’s not all. PandaScore has more than 17,000 players in its esports player age and info database, the largest in the market.
It also offers dedicated helper codes and documentation to ensure smooth and seamless operator integration. It really is as easy as 1-2-3.
1 – There is a kick-off call to align on goals, timelines and fantasy formats.
2 – The operator accesses PandaScore’s dedicated fantasy-focused API to accelerate the build
3 – The dedicated integration manager ensures effortless onboarding and a successful launch
By leveraging PandaScore’s odds and data, alongside its team of experts and specialists, online sportsbook and daily fantasy sports operators can launch faster, ensure accuracy and scale their Daily Fantasy eSports offering with confidence.
Oliver Niner, Head of B2B at PandaScore, said: “Daily Fantasy eSports is a pioneering product from PandaScore that will really hit the mark with operators across North America, as well as other global markets.
“It allows operators to engage esports fans and bettors with a compelling product and proposition, but without the degree of risk that comes with standard betting as the payouts are controlled.
“Daily Fantasy eSports is already live with Dabble and is performing incredibly well, so we look forward to going live with more operators in the coming months.
“This really is a game-changing product, and we can’t wait to see it become available at some of the biggest betting brands in North America and beyond.”
The launch of Daily Fantasy eSports complements PandaScore’s growing esports betting offering, which includes odds and data for a huge number of disciplines, plus betting products like its BetBuilder, MicroMarkets and StoryBuilder.
The post PandaScore launches game-changing Daily Fantasy eSports product appeared first on European Gaming Industry News.
Esports Charts, a Ukraine-born analytics company that aggregates real-time viewership insights about esports, has won the Esports Innovation Award at the EsportsNext Industry Awards, hosted by the Esports Trade Association (ESTA) in Dallas, US.
The Esports Innovation Award recognizes an organization or individual that has introduced groundbreaking technology, services, or strategies significantly advancing the esports industry.
Esports Charts was honored for its scalable analytics platform, which provides comprehensive tournament and viewership statistics across more than 25 livestreaming services — helping stakeholders from publishers and teams to fans make smarter, data-driven decisions.
“Winning the Innovation Award from ESTA is an important milestone for us as a leading esports analytics service in the world. Also, we’re especially proud to represent Ukraine-born innovation on an international stage.
“From day one, our mission has been to bring clarity and transparency to the world of esports data. And this recognition from the industry is both an honor and a motivation to keep raising the bar.
“Thank you to our incredible team and partners, who believed in us from the start. This award is a shared success — and we’re just getting started,” Artyom Odintsov, co-founder and CEO of Esports Charts.
The post Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards appeared first on Gaming and Gambling Industry in the Americas.
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