Press Releases
Square in the Air Launches Disc Jockeys Podcast with Proceeds to go to Injured Jockeys Fund
New podcast series launched where jockeys are interviewed about their favourite music
Episode one features former National Hunt jockey Tom Scudamore’s stories of celebrating nuns, dream rides that never were and more
Future episodes to feature Barry Geraghty, Harry Cobden, Peter Scudamore and others
Creative marketing agency Square in the Air has today launched a brand new horse racing and music-themed podcast entitled Disc Jockeys in aid of the Injured Jockeys Fund.
The weekly show sees host Chris Barnett chat to some of the biggest names in racing with the likes of Tom Scudamore, Barry Geraghty and Harry Cobden looking back on the key moments in their careers through five carefully selected musical tracks.
Square in the Air will donate £250 per episode to the Injured Jockeys Fund on behalf of each guest and are encouraging listeners to also pledge support. Each show will also be available on Spotify.
- Listen via Spotify: https:// Open.Spotify .com/show/07x8I2CXRZSZJ7jPSyZS4T?si=654e7ca7f642459c
- Donate via JustGiving: https:// www. JustGiving .com/page/sitadiscjockeys
Episode One: Tom Scudamore stars in Episode One, discusses celebrating nuns and his dream ride that never was, Vautour
Former National Hunt jockey Tom Scudamore reflects on his glittering career in the saddle and among his tales he recalls his first racing memory, the moment when his Catholic school teacher cheered home his dad’s 1988 Champion Hurdle win on Celtic Shot.
“I remember being picked up from school and we were sat in the car listening to the radio,” Scudamore said. “I was at a Catholic school at the time and as Celtic Shot crossed the line, my teacher, who was a nun, came flying across the road waving her arms. She wouldn’t have had a bet on it for a number of reasons, however she must have followed the racing and found some divine inspiration from my father’s success that day.”
The 41-year-old rode against some of racing’s greats such as Kauto Star and Denman but it was the Willie Mullins-trained Vautour who Scudamore really wanted to have sat on.
“There were so many different horses which I loved throughout the different generations,” Scudamore said. “I had huge affection for both Kauto Star and Denman but the one I would have most liked to have sat on would be Vautour, a horse unfortunately who never got to fully prove his potential.
“When he won the Supreme Novices’ Hurdle in 2014, it was the best performance I ever got beaten by. The gallop he was able to maintain would’ve won the Champion Hurdle that year. He was just so exuberant and looked like he would’ve been a lot of fun to ride.”
Self-confessed music fanatic Scudamore also picked The Rolling Stones as the song that best describes the Cheltenham Festival for him.
“If the Cheltenham Festival was a song, it would be ‘Start Me Up’ by The Rolling Stones,” Scudamore said. “When I went to see the Stones, they opened with this and when Keith [Richards] played that first chord with the fireworks, it reminds me of the roar when the tape goes back for the Supreme Novices’ Hurdle; an amazing moment.”
“We are very lucky at Square in the Air to work with some of the biggest names in horse racing and we thought we could use our relationship with them to help the Injured Jockeys Fund; a charity that does such great work for the racing industry,” the Managing Director for Square in the Air, Bill Esdaile, said. “We’ve got some fantastic guests including Tom and Peter Scudamore, Barry Geraghty and Harry Cobden and the stories they tell through music are brilliant. It’s a great way to learn more about several racing idols, ahead of a celebration in racing this spring.
“We plan to carry the feature over to the flat season and as a business we will donate at least £5,000 to a wonderful cause.”
“We are grateful to Square in the Air for supporting the Injured Jockeys Fund with its new podcast, Disc Jockeys,” the Chief Executive for the Injured Jockeys Fund, Lisa Hancock, said. “They’ve got some great guests involved and we’ve no doubt each show will be fun and informative to listen to. We are hugely grateful for the donation each episode will provide.”
“This is a unique series that combines the best memories of some of the biggest names in racing with some of their favourite music tracks,” Barnett said. “It’s the perfect combination of music and conversation podcast for every racing fan around the world.
“I feel very honoured to have the opportunity to chat to such leading names in the horse racing industry, allowing the audience a chance to discover so much more about our guests, both on and off the racecourse, while knowing they’re helping to donate to a wonderful charity in the Injured Jockeys Fund.”
The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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