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Stake.com Takes Biggest Stand Presence in iGB Affiliate History

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Online sportsbook, casino and virtual gaming services provider Stake.com will be making a major statement at iGB Affiliate 2024 with the biggest stand presence in the show’s history.

The high-profile international brand, which is the principal sponsor of Premier League Everton Football Club, will be saying farewell to London in style from its 225sqm stand (Q30), which is situated in the middle of the show floor.

Explaining the importance of iGB Affiliate to both Stake.com and to the broader industry, Head of Affiliates Wasim Khan said: “This show provides us with a unique platform to connect with key industry stakeholders, build relationships with potential partners and showcase our brand to a targeted audience. It’s a crucial event for us to reinforce our position in the market and stay updated on industry trends.

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“It also plays a pivotal role in the development of our sector by providing a platform for networking, knowledge-sharing and setting industry standards. It serves as a hub for fostering business development and maintaining high professional standards through discussions, workshops and collaborations.”

Defining the key objectives arising from the high-profile presence at iGB Affiliate, Kahn confirmed: “Success, for us, involves establishing new partnerships, reinforcing existing relationships, gaining insights into industry trends and, ultimately, contributing to the growth of our affiliate network.”

Emphasising the importance of live events in terms of stimulating debate and identifying solutions, Khan added: “I anticipate that the major topics of conversation will revolve around advancements in technology, regulatory changes and the evolving landscape of affiliate marketing. Key trends in 2024 may include the rise of new marketing channels, increased focus on the user experience and the integration of innovative technologies.

“Challenges include navigating complex regulatory landscapes, adapting to changing consumer behaviours and addressing concerns surrounding cybersecurity. I believe the major opportunities lie in leveraging emerging technologies, exploring untapped markets and fostering sustainable partnerships – all of this and much more will be discussed at iGB Affiliate, which is one of the most important events in the industry diary.”

iGB Affiliate organisers believe the last edition of the show prior to its relocation to Barcelona, Spain, in 2025 will be a record-breaking event with a predicted +10% increase in visitor numbers. Other key performance indicators are also in positive territory with the number of exhibitors and sponsors over 250, (+11% year-on-year) occupying a total of 13,647sqm (11,758sqm in 2023).

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For more information and to register for iGB Affiliate (6-9 February, ExCeL London). https:// London.IGBAffiliate .com/Attend

Press Releases

GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration

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GR8 Tech has released a 5-step guide for its ULTIM8 Sportsbook iFrame, giving a clearer look at what it takes to integrate one of the market’s most customizable and secure iFrame sportsbooks.

ULTIM8 Sportsbook iFrame delivers what matters most: content for different target geos and player preferences, customization tools that adapt to any brand, and full CRM control for targeted engagement. These capabilities translate directly into higher revenue and sustained growth within a safe environment rich with risk and anti-fraud features. And it all starts with fast, frictionless integration.

“Our onboarding approach is the foundation of a lasting relationship. We’ve built this guide to showcase that we don’t just provide a tool; we empower operators to get the most out of it,” said Kateryna Pozdnysheva, Chief Client Officer at GR8 Tech.

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The guide walks through all major phases of ULTIM8 Sportsbook iFrame’s integration:

  • Planning and requirement gathering, including technical scope, branding needs, and licensing details
  • Contracting and onboarding, with a dedicated project team, Slack channel setup, and live training sessions
  • Customization options, covering UI branding, gamification tools, CRM, bonus orchestration, risk tools, and more
  • Integration and go-live, detailing APIs, authentication, staging, and testing procedures
  • Post-launch support, including 24/7 access to support, risk & anti-fraud teams, and change request workflows

GR8 Tech’s Client Success team is central in the integration process, supporting clients from initial planning through post-launch growth. With tailored training, always-on support, and real-time risk management, the team ensures every partner can confidently scale and evolve their sportsbook offering.

Clients want to differ from other sportsbooks and have more control,” added Pozdnysheva. “So, client success means anticipating needs, not just answering questions. We combine tools with a personalized, proactive mindset, which continues after go-live.

Whether operators are new to sports betting or expanding existing platforms, the ULTIM8 onboarding guide looks at the proven steps to launch fast, stay agile, and unlock long-term value in partnership with GR8 Tech.

Explore the guide on ULTIM8 Sportsbook iFrame integration and learn how to follow the seven-day go-live path.

The post GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration appeared first on European Gaming Industry News.

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Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing

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Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.

Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.

At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.

Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.

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Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”

Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.

The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.

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Scotland-Founded AyeGaming Group Debuts as a Home for Industry Collaboration

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A new grassroots digital community initiative, the AyeGaming Group, has been launched on LinkedIn with a clear purpose: to bring people across land-based and online gambling together in an honest, inclusive, and supportive space.

Founded in Scotland by respected industry figures, the AyeGaming Group is already drawing interest from across the iGaming world for its warm approach and people-first mission. The group welcomes professionals from all backgrounds, including operators, suppliers, affiliates, consultants, and creatives, all who believe in shaping a better future for the industry by putting the community at its heart.

The initiative is the brainchild of three passionate advocates for the gambling industry, including co-founders Jennifer Innes, CEO of BettingJobs, and Elaine Gardiner, Managing Director of TAG Media. Together, they’ve created a space where kindred spirits can connect for business and belonging.

“I wanted to be part of driving something locally within the iGaming industry. There truly are so many wonderful people in the sector who either live in Scotland or have relocated to one of the many other global iGaming hubs. Creating a dedicated time and space for us to connect in the form of the AyeGaming meet-up feels important – this is a big, global industry, but it can seem far less imposing when we all come together. It also gives us a chance to reflect on and recognise the impact our Scottish voices have across the iGaming industry as a whole.” said Jennifer Innes.

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Elaine Gardiner added: “Jennifer and I have known each other for over 17 years, just as long as I’ve been in the industry. Back in January, we bumped into each other on a flight from Scotland to Barcelona, heading to ICE with a few other industry folks. That’s when we knew it was time to set the wheels in motion for a Scottish gaming meet-up. I’m excited it’s finally coming together and looking forward to meeting more people from across the industry.”

Built on a foundation of Scottish values of fairness, humour and humility, the AyeGaming Group offers something refreshingly human in an industry dominated by deal-making and fast growth.

The group’s first in-person event, the Wee AyeGaming Meet-Up, will occur on Thursday, June 19, at the National Piping Centre in Glasgow. The event promises informal networking, shared stories, and genuine connection in a setting rich with Scottish tradition.

Attendees can expect:

  • Informal but meaningful conversations
  • Insights from industry leaders across land-based and iGaming
  • A warm, inclusive atmosphere to meet kindred spirits
  • And, of course, a wee dram and the sound of the pipes

The AyeGaming Group is open to anyone who shares its values, whether based in Glasgow, Gibraltar, Buenos Aires, or elsewhere.

The post Scotland-Founded AyeGaming Group Debuts as a Home for Industry Collaboration appeared first on European Gaming Industry News.

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