RubyPlay partners with Microgame for further expansion in Italian market

RubyPlay, an innovative B2B iGaming development studio, is further bolstering its position in the Italian market after partnering with Microgame, a prominent iGaming company.

The signing sees a selection of the provider’s player-favourite titles become available for Microgame’s customers, including the esteemed Immortal Ways Buffalo, one of its flagship slots that has garnered impressive performance thanks to its cutting-edge graphics, dynamic gameplay and various game options.

Microgame is a leader in the Italian online gaming market, with more than 50 licensed operators under its umbrella. RubyPlay’s games are set to expand and enrich the company’s content offering.

The deal highlights RubyPlay’s continued commitment to expansion within regulated markets across the globe, with Italy becoming a key market for the provider. Its recent partnerships have generated fantastic results in regard to player engagement.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We’ve recently seen unprecedented performance in Italy, one of our key markets for expansion, so we’re thrilled to be partnering with Microgame to deliver our games to even more players in the country.

“With such an expansive customer base and wide-spanning operator reach, we’re confident that this deal will be a successful one. We thank Microgame for a swift and smooth integration process and look forward to working together.”

Marco Benendo, General Director at Microgame, added: “We at Microgame uphold a constant commitment to innovating our casino offer by proposing “up-to-date” products with modern market trends, for game mechanics and user experience.

“The integration of RubyPlay’s games into our portfolio will help consolidate our leadership position in the market, offering players a wide range of high-quality entertainment options.”