Press Releases
Discover the Future of iGaming Payments with MiFinity at ICE London
MiFinity, the award-winning iGaming eWallet, will be showcasing its payment solutions at ICE London next month. Focusing on the iGaming industry, MiFinity has significantly enhanced its payment offerings in the last twelve months providing iGaming companies and their players with a best-in-class payment experience.
“We’ve been busy since ICE London 2023,” the Chief Executive Officer for MiFinity, Paul Kavanagh, said. “As well as launching our new mobile app and desktop experience, integrating new partners and introducing new products, we’ve also won Best Cross-Border Payments Service at the recent Payment Awards. So, we’re looking forward to sharing these developments with our partners and delegates at this year’s event.”
Meet MiFinity on Stand N5-300
ICE London, February 6 to 8 at ExCeL London, is one of the largest gaming industry events of the year with over 600 solutions experts and over 45,000 gaming professionals meeting to learn, inspire and network.
The MiFinity team will be on stand N5-300 to showcase its award-winning cross-border payment services including its PayAnyBank service that allows customers to send payments directly to bank accounts in over 130 countries and territories. This service is suitable for high and low transaction volumes, making it a convenient way to transfer funds to your players accounts in their preferred currency while avoiding expensive FX fees.
The team will also be sharing MiFinity’s direct bank transfer service, which was introduced after last year’s ICE. MiFinity Direct Bank Transfer leverages open banking to allow players to deposit funds to their eWallet and on iGaming sites directly from their bank account. This optimises the user experience and ensures maximum transaction success rates.
MiFinity has a commitment to developing customer-centric payments solutions and a best-in-class user experience. This approach is exemplified in the latest version of MiFinity’s mobile app and desktop experience as well as its new website launched in November of 2023.
iGaming operators who have integrated MiFinity’s payment service into their cashier find this customer-centric approach translates into tangible benefits, improving customer acquisition, engagement and retention. A streamlined payment experience utilising the MiFinity iFrame alongside innovative payment service like the MiFinity eVoucher increases conversion rates and enhances the overall player experience.
MiFinity Affiliates will also be at ICE London to share details of its affiliate programme and MiFinity Bonus site. Paying the highest commissions in the industry, it’s another reason to visit stand N5-300 and meet the MiFinity team.
Meetings with the MiFinity sales, marketing and affiliate teams can be pre-booked by clicking this link or drop by stand N5-300 during ICE London to discuss how MiFinity can help your brand.
SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.
Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.
In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.
“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”
James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.
The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.
The studio is shortlisted for the “Brand of the Year – B2B” category
ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.
The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.
ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”
The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.
The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.
Giorgia Kasat
Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry
Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development
Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.
Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.
“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.
Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”
Reals Expands Workforce and Strengthens Market Presence
Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.
Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.
With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.
The post Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry appeared first on Gaming and Gambling Industry in the Americas.
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