Press Releases
GAMSTOP Records 9.5% Increase of Registrants as it Approaches Sixth Year
As of December, GAMSTOP registrants now top 433,000 with a record 92,086 registrations in 2023
GAMSTOP recorded a 31% year-on-year growth in the number of registrations from people aged 16 to 24 in the second half of the year, which may signal an increased awareness in younger eligible gamblers
GAMSTOP, the free, independent national self-exclusion scheme for online gambling, has today revealed a 9.5% increase in registrations year-on-year from 2022 to 2023.
More than 92,000 vulnerable consumers self-excluded from gambling sites in 2023, making it a record year, and May 2023 was a record month with 8,591 new registrations.
From its inception in April of 2018 to the end of December of 2023, 433,357 people have registered with GAMSTOP, which last year marked its fifth anniversary with an event at the House of Lords, hearing from those with lived experience.
The ongoing increase in registrations suggests that self-exclusion is an important tool for consumers facing challenges with their gambling, giving them a chance to pause and seek additional support.
According to data from the latter half of 2023, GAMSTOP is seeing a continuing increase in registrations from teenagers and young adults with a 31% year-on-year growth in the number of registrations from people aged 16 to 24. The 16 to 24 age group made up around 21% of the registrants between July and December of 2023, up from 17% during the same period in 2022.?GAMSTOP has conducted a successful tour of university campuses around the United Kingdom, educating students on the values of self-exclusion and will soon be revealing the results of its annual research into student gambling.
The majority of people registering with GAMSTOP (55%) sign up for a five-year exclusion; the longest timeframe currently available. Consumers can also choose to self-exclude for shorter periods of six months or one year.
“We are continuing to see a year-on-year increase in the number of registrants, which shows the importance of self-exclusion for anyone struggling with their gambling, alongside other blocking tools and support, the Chief Executive Officer for GAMSTOP, Fiona Palmer, said. “We want to continue raising awareness of GAMSTOP to anyone who might benefit from self-exclusion and to the friends and families of anyone affected by gambling.
“The prevalence of young adults among GAMSTOP’s registrants shows the importance of educating younger consumers and we will continue our outreach to this age group in 2024, working collaboratively with like-minded organisations and harnessing the support of our football club partners.”
Harj Gahley, 38, had a gambling addiction for over ten years starting from the age of 23. He has been working with the gambling charity Red Card for two years as a Non-Executive Director and is registered with GAMSTOP.
“As the prevalence of online gambling has continued to grow in the United Kingdom, schemes such as GAMSTOP have become a necessary lifeline for thousands of vulnerable people,” Gahley said. “For me, GAMSTOP has been a crucial part of my recovery knowing that I’m safely blocked from being able to gamble online.
“With the start of a new year comes the opportunity to implement changes in one’s life, I can’t recommend GAMSTOP highly enough for anyone, young or old, male or female, who might be suffering from gambling-related issues.”
Popular iGaming content provider BGaming makes long-haul air travel more appealing in Aviamasters, which features original mechanics, random multipliers and rockets, and a x250 max multiplier.
In this casual game, the longer the plane is in the air, the bigger the prizes. Players must fuel up and send their aircraft on a random path, aiming to hit multipliers that help the plane soar higher. Multipliers have the power of x2, x3, x4, x5 or +1, +2, +5, +10 and diversify the route. If the plane hits a rocket, its trajectory is lowered and the round balance is divided by two.
The progress dashboard builds anticipation, with the altitude, distance and multiplier values displayed there throughout each round of Aviamasters.
Despite its easy gameplay and autoplay mode, this casual, low-volatility game can be adjusted to different player tastes, with a max bet of €1,000 and four speed options which are easily switchable during each round. The default speed is set to 2 and represented by a person walking, while other options are tortoise, hare and lightning speeds. The realistic physics of flight provide an added thrill to the game.
Mikalai Dzeneladze, Chief Casual Game Producer at BGaming, said: “Casual games have become one of the most popular genres in our portfolio over the last year, and Aviamasters really injects originality into this line-up with its unique and unpredictable mechanics.
“Additionally, we have focused heavily on graphics and sound, to ensure that the aircraft’s journey across the sky keeps players engaged as they hope for its safe landing.”
The post BGaming flies high with original mechanics in Aviamasters appeared first on European Gaming Industry News.
Affiliate Industry
DeepCI rebrands to PartnerMatrix Intelligence to create all-in-one affiliate powerhouse
DeepCI has rebranded to PartnerMatrix Intelligence to create an all-in-one affiliate management and data tracking powerhouse under the PartnerMatrix brand.
PartnerMatrix will combine the strengths of PartnerMatrix Intelligence’s advanced data tracking and analysis capabilities with its leading affiliate and agent management systems, providing both affiliate and operator customers with a superior, all-in-one solution.
Following its integration earlier this year, customers can access PartnerMatrix Intelligence both within the PartnerMatrix platform and as a standalone option.
Lewis Civin, co-founder of DeepCI will become Chief Product Officer for PartnerMatrix working alongside existing PartnerMatrix CEO, Vahe Khalatyan.
PartnerMatrix is the iGaming industry’s most comprehensive affiliate and agent management multi-brand system with real-time data enabling affiliate managers to create, manage, track and analyse their programs from one, easy-to-use location.
In 2023-24 the PartnerMatrix system saw traffic increase by more than 135% Year-on-Year helping to connect 170,000 affiliates to its brand partners. Total 2023 revenues increased by 175% compared to 2022, with a large pipeline of prospects for the rest of this year.
Vahe Khalatyan, CEO PartnerMatrix, said: “At PartnerMatrix we never stand still, and we are always looking at ways to enhance our customer offering.
“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.
“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”
Lewis Civin, CPO, PartnerMatrix, said: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers.
“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.
“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”
PartnerMatrix will exhibiting at stand 10-D50 iGB Live in Amsterdam on 16th to 19th July. Don’t miss the chance to meet the team and take a dive deep into all the new opportunities we can offer you. Book a meeting today!
The post DeepCI rebrands to PartnerMatrix Intelligence to create all-in-one affiliate powerhouse appeared first on European Gaming Industry News.
Developer’s in-demand slots and live casino content will now be available to players on the popular Dutch platform
Stakelogic has put pen to paper a deal with popular operator Hard Rock Casino NL, further establishing itself as the leading provider of online slots and live casino content in the Netherlands. Hard Rock Casino NL will also become the latest to embrace Stakelogic’s unique Chroma Key Studio technology.
Per the deal, Hard Rock Casino will enhance its games lobby with the addition of Stakelogic’s full suite of online slots, all of which have proven to be a huge success in the Netherlands. This includes daring new titles like Fugly Pets, Stone Gaze of Medusa, Gemstone Mine, and many more.
The casino will also welcome Stakelogic’s range of classic slots to its lobby. Hit titles like 7 Bonus Runner, Super 6 Timer, and Mega Player have all been massively popular with Dutch players in the past and will provide a huge boost to Hard Rock Casino NL’s product.
Alongside Stakelogic’s slot portfolio, the operator will also be adding Stakelogic Live’s products to its platform. Stakelogic Live’s innovative range of live casino games has been carefully developed to provide the most immersive and engaging live casino experience on the market. Games are broadcast live from studios in the Netherlands and Malta using the highest quality broadcasting equipment, allowing players to feel the spin of the roulette wheel and the excitement of each card turn in real-time.
The partnership also sees Hard Rock Casino NL become the latest operator to embrace Stakelogic’s game-changing Chroma Key Studio. The casino will add a fully branded roulette table to its repertoire, building on the already fantastic live casino offering provided by Stakelogic Live.
Chroma Key, which has been widely embraced across the Dutch market, uses advanced green-screen technology to allow operators to project their branding onto tables, providing a fully customisable and scaleable live casino experience.
Neil Tanti, Senior Sales Manager at Stakelogic, said: Dutch players have fully embraced everything that Stakelogic has had to offer since we entered the market in 2022, so we are delighted to add another established operator to our list of top-tier partners.
Hard Rock Casino NL is an extremely popular brand in the Netherlands, and this is another brilliant strategic partnership that will continue to reinforce our position as the most popular developer on the Dutch market.
Paul Strikers, CEO at iCasino, operating Hard Rock Casino NL under a brand licensing agreement said: We are thrilled to have added a developer like Stakelogic to our platform. This new partnership perfectly highlights our commitment to bringing our players the latest and best slots and live casino action on the market.
The Chroma Key Studio gives us the perfect chance to, quite literally, put our own stamp on the live casino experience and offer our players an experience they cannot get anywhere else.
The post New Partnership: Stakelogic Signs on the Dotted Line with Hard Rock Casino NL appeared first on European Gaming Industry News.
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