Asia
NODWIN Gaming and Riot Games Announce Omen Valorant Challengers South Asia 2024
HP’s flagship gaming brand Omen will return as the title sponsor for the Valorant Challengers South Asia 2024
Exciting multi-city LAN events will bring the customary high-octane Valorant action closer to fans
With a prize pool of USD$130,000, the Omen Valorant Challengers South Asia 2024 will also provide the winning team with the opportunity to represent the region at VCT Ascension 2024: Pacific
Industry-leading gaming and eSports media company NODWIN Gaming, in partnership with leading video game publisher Riot Games, announces the much-awaited 2024 season of Omen Valorant Challengers South Asia. After the success of India’s first-ever publisher-backed eSports league, the Omen Valorant Challengers South Asia 2024 aims to immerse fans in the excitement, offering an unparalleled Valorant experience to the community.
Offering a prize pool of USD$130,000 and the opportunity to represent the region at VCT Ascension 2024: Pacific, the Omen Valorant Challengers South Asia 2024 marks a significant milestone in the partnership between NODWIN Gaming and Riot Games. The tournament aims to build upon both organizations’ commitment to crafting a viable and adaptable roadmap for organizing and delivering quality community favorite eSports tournaments within the Indian ecosystem with a strong emphasis on sustainability and growth.
The upcoming Valorant Challengers South Asia 2024 season will see HP’s flagship gaming brand Omen return as the tournament’s title partner. Omen is named as the brand of choice for Omen Valorant Challengers South Asia 2024 and has played a consistent role in empowering the gaming community through its state-of-the-art gaming ecosystem including PCs and delivering to gamers an immersive gaming experience at Omen playground stores and partnerships on eSports platforms.
In a bid to enhance overall competitiveness, the Omen Valorant Challengers South Asia 2024 will be set up in a dual-split format, presenting players and teams with a multitude of opportunities to display their skills and compete at the highest level in South Asia. The dual split format also adds extra excitement and strategic depth to the tournament, offering fans an extended period of exhilarating Valorant eSports action. The first split will see two cups up for grabs with the finals unfolding in a thrilling LAN setting in front of a live audience. Additionally, a transfer window between the two Split 1 Cups will allow teams to make strategic roster changes and bolster their lineups.
The upcoming edition of the Valorant Challengers South Asia 2024 will also see a promotion and relegation system incorporated into the tournament flow. Post-completion of Split 1, the two lowest-ranked teams from the city cups will compete against Premier rivals to secure a spot in the Split 2 Main Event stage.
“The Omen Valorant Challengers South Asia 2024 is a testament to the collaborative efforts of NODWIN Gaming and Riot Games,” the co-founder and Managing Director for NODWIN Gaming, Akshat Rathee, said. “We are united in our shared goal of advancing the Indian eSports scene through a sustainable and adaptable roadmap while delivering exhilarating Valorant eSports action to our community. In its 2024 edition, the Omen Valorant Challengers South Asia seeks to elevate the fan experience by bringing them closer to the action through multi-city LAN roadshows and curated content for enhanced eSports viewing.
“With the innovative dual-split tournament format, a substantial prize pool of USD$130,000 and the opportunity to represent the region at VCT Ascension 2024: Pacific, the stage is perfectly set for an exceptional season of Valorant action. The upcoming season has a lot in store and we are thrilled to bring Omen Valorant Challengers South Asia 2024 to our community.”
“The Omen Valorant Challengers South Asia 2024 represents the best Valorant eSports action in the region and we are excited to bring another edition for the fans together with NODWIN Gaming,” the South Asia eSports Lead for Riot Games, Sukamal Pegu, said. “Riot Games’ goal is to bring the Omen Valorant Challengers South Asia closer to our fans and this fresh design will not only make it more exciting for the viewers but also create more opportunities for the aspiring eSports athletes in the region, with the in-game Premier mode leading into our CL ecosystem. Viewers can expect to see not only fan-favorite athletes returning from the 2023 Omen Valorant Challengers South Asia season but also some fresh talent who can potentially shake things up this year.”
The collaboration between NODWIN Gaming and Riot Games aims to enhance the fan experience by bringing them closer to the action. Through innovative content, engaging broadcasts, specially curated LAN events and interactive fan engagement initiatives, Omen Valorant Challengers South Asia 2024 seeks to create a dynamic and inclusive environment for the entire eSports community.
The Omen Valorant Challengers South Asia 2024 will bring the competition to the heart of Indian cities with electrifying LAN events. This immersive experience fosters a sense of community and allows fans to witness the intense competition up close, creating an unforgettable atmosphere for both players and spectators.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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