Press Releases
Soft2Bet announced Exclusive Burlesque Partners Party in London
![soft2bet-announced-exclusive-burlesque-partners-party-in-london](https://gamingnewsroom.com/wp-content/uploads/2024/01/122211-soft2bet-announced-exclusive-burlesque-partners-party-in-london.png)
Following Soft2Bet’s 7th Anniversary Gala Dinner held in Cyprus in September, it’s time to announce the next big event.
Save the date during ICE London: 7th February, 7:30 pm we’re taking over the London skyline at the Aqua Shard Restaurant. The venue is perched on the 31st floor of The Shard, a London architectural marvel in itself and the highest building in the city!
The Soft2Bet Burlesque Partners party will be an immersive experience and a great opportunity to network with leading iGaming executives who will be enjoying a mesmerizing and spellbinding burlesque performance. The party will also be a great way to bid farewell to the last ICE event to be held in London, before its move to Barcelona.
Attendance is an exclusive privilege extended to Soft2Bet partners: this is your gateway to a night brimming with unparalleled entertainment and unforgettable moments. The invitation-only party will bring together more than 300 partners to admire the burlesque performance, special DJ sets and exceptional atmosphere.
Oksana Tsyhankova, CMO of Soft2Bet highlighted: “Soft2Bet always appreciates the opportunity to be closer to its partners, even more so when it is within the framework of industry events such as ICE and with it being the last time ICE is held on London it will be a fantastic way to say goodbye to the Big Smoke!”
We will be releasing sneak peeks of what to expect during the party as we approach ICE London 2024. Keep your eyes peeled!
Press Releases
BGaming flies high with original mechanics in Aviamasters
![bgaming-flies-high-with-original-mechanics-in-aviamasters](https://gamingnewsroom.com/wp-content/uploads/2024/07/129531-bgaming-flies-high-with-original-mechanics-in-aviamasters.png)
Popular iGaming content provider BGaming makes long-haul air travel more appealing in Aviamasters, which features original mechanics, random multipliers and rockets, and a x250 max multiplier.
In this casual game, the longer the plane is in the air, the bigger the prizes. Players must fuel up and send their aircraft on a random path, aiming to hit multipliers that help the plane soar higher. Multipliers have the power of x2, x3, x4, x5 or +1, +2, +5, +10 and diversify the route. If the plane hits a rocket, its trajectory is lowered and the round balance is divided by two.
The progress dashboard builds anticipation, with the altitude, distance and multiplier values displayed there throughout each round of Aviamasters.
Despite its easy gameplay and autoplay mode, this casual, low-volatility game can be adjusted to different player tastes, with a max bet of €1,000 and four speed options which are easily switchable during each round. The default speed is set to 2 and represented by a person walking, while other options are tortoise, hare and lightning speeds. The realistic physics of flight provide an added thrill to the game.
Mikalai Dzeneladze, Chief Casual Game Producer at BGaming, said: “Casual games have become one of the most popular genres in our portfolio over the last year, and Aviamasters really injects originality into this line-up with its unique and unpredictable mechanics.
“Additionally, we have focused heavily on graphics and sound, to ensure that the aircraft’s journey across the sky keeps players engaged as they hope for its safe landing.”
The post BGaming flies high with original mechanics in Aviamasters appeared first on European Gaming Industry News.
Affiliate Industry
DeepCI rebrands to PartnerMatrix Intelligence to create all-in-one affiliate powerhouse
![deepci-rebrands-to-partnermatrix-intelligence-to-create-all-in-one-affiliate-powerhouse](https://gamingnewsroom.com/wp-content/uploads/2024/07/129533-deepci-rebrands-to-partnermatrix-intelligence-to-create-all-in-one-affiliate-powerhouse.jpg)
DeepCI has rebranded to PartnerMatrix Intelligence to create an all-in-one affiliate management and data tracking powerhouse under the PartnerMatrix brand.
PartnerMatrix will combine the strengths of PartnerMatrix Intelligence’s advanced data tracking and analysis capabilities with its leading affiliate and agent management systems, providing both affiliate and operator customers with a superior, all-in-one solution.
Following its integration earlier this year, customers can access PartnerMatrix Intelligence both within the PartnerMatrix platform and as a standalone option.
Lewis Civin, co-founder of DeepCI will become Chief Product Officer for PartnerMatrix working alongside existing PartnerMatrix CEO, Vahe Khalatyan.
PartnerMatrix is the iGaming industry’s most comprehensive affiliate and agent management multi-brand system with real-time data enabling affiliate managers to create, manage, track and analyse their programs from one, easy-to-use location.
In 2023-24 the PartnerMatrix system saw traffic increase by more than 135% Year-on-Year helping to connect 170,000 affiliates to its brand partners. Total 2023 revenues increased by 175% compared to 2022, with a large pipeline of prospects for the rest of this year.
Vahe Khalatyan, CEO PartnerMatrix, said: “At PartnerMatrix we never stand still, and we are always looking at ways to enhance our customer offering.
“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.
“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”
Lewis Civin, CPO, PartnerMatrix, said: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers.
“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.
“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”
PartnerMatrix will exhibiting at stand 10-D50 iGB Live in Amsterdam on 16th to 19th July. Don’t miss the chance to meet the team and take a dive deep into all the new opportunities we can offer you. Book a meeting today!
The post DeepCI rebrands to PartnerMatrix Intelligence to create all-in-one affiliate powerhouse appeared first on European Gaming Industry News.
partnerships
New Partnership: Stakelogic Signs on the Dotted Line with Hard Rock Casino NL
![new-partnership:-stakelogic-signs-on-the-dotted-line-with-hard-rock-casino-nl](https://gamingnewsroom.com/wp-content/uploads/2024/07/129535-new-partnership-stakelogic-signs-on-the-dotted-line-with-hard-rock-casino-nl.jpg)
Developer’s in-demand slots and live casino content will now be available to players on the popular Dutch platform
Stakelogic has put pen to paper a deal with popular operator Hard Rock Casino NL, further establishing itself as the leading provider of online slots and live casino content in the Netherlands. Hard Rock Casino NL will also become the latest to embrace Stakelogic’s unique Chroma Key Studio technology.
Per the deal, Hard Rock Casino will enhance its games lobby with the addition of Stakelogic’s full suite of online slots, all of which have proven to be a huge success in the Netherlands. This includes daring new titles like Fugly Pets, Stone Gaze of Medusa, Gemstone Mine, and many more.
The casino will also welcome Stakelogic’s range of classic slots to its lobby. Hit titles like 7 Bonus Runner, Super 6 Timer, and Mega Player have all been massively popular with Dutch players in the past and will provide a huge boost to Hard Rock Casino NL’s product.
Alongside Stakelogic’s slot portfolio, the operator will also be adding Stakelogic Live’s products to its platform. Stakelogic Live’s innovative range of live casino games has been carefully developed to provide the most immersive and engaging live casino experience on the market. Games are broadcast live from studios in the Netherlands and Malta using the highest quality broadcasting equipment, allowing players to feel the spin of the roulette wheel and the excitement of each card turn in real-time.
The partnership also sees Hard Rock Casino NL become the latest operator to embrace Stakelogic’s game-changing Chroma Key Studio. The casino will add a fully branded roulette table to its repertoire, building on the already fantastic live casino offering provided by Stakelogic Live.
Chroma Key, which has been widely embraced across the Dutch market, uses advanced green-screen technology to allow operators to project their branding onto tables, providing a fully customisable and scaleable live casino experience.
Neil Tanti, Senior Sales Manager at Stakelogic, said: Dutch players have fully embraced everything that Stakelogic has had to offer since we entered the market in 2022, so we are delighted to add another established operator to our list of top-tier partners.
Hard Rock Casino NL is an extremely popular brand in the Netherlands, and this is another brilliant strategic partnership that will continue to reinforce our position as the most popular developer on the Dutch market.
Paul Strikers, CEO at iCasino, operating Hard Rock Casino NL under a brand licensing agreement said: We are thrilled to have added a developer like Stakelogic to our platform. This new partnership perfectly highlights our commitment to bringing our players the latest and best slots and live casino action on the market.
The Chroma Key Studio gives us the perfect chance to, quite literally, put our own stamp on the live casino experience and offer our players an experience they cannot get anywhere else.
The post New Partnership: Stakelogic Signs on the Dotted Line with Hard Rock Casino NL appeared first on European Gaming Industry News.
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