partnerships
Ascot Racecourse and Tote Sign New Five-Year Agreement
Ascot Racecourse and UK Tote Group commit to continue to grow pool betting together
Support and development of World Pool at the heart of the agreement
Ascot Racecourse and the Tote have signed a new agreement that will strengthen and grow pool betting in the United Kingdom.
The agreement, which commenced on January 1, 2024, ensures all pool bets placed on racing from Ascot Racecourse will continue to support liquidity in the United Kingdom pool, which has been operated by the UK Tote Group since October of 2019. This includes bets placed on-course under the Bet with Ascot brand, remotely via Tote.co.uk and through bookmakers and third-party partners.
Over the last four years, Ascot Racecourse and the Tote have built a positive partnership. Pool betting on racing from Ascot Racecourse is growing year-on-year and both parties are committed to accelerating this under the new agreement. The growth is due to both the quality and popularity of the racing action on the track and the innovations being brought to pool betting in the United Kingdom, which are appealing to a growing number of racing fans betting on the sport. Since 2020, remote B2C turnover (British and Irish customers betting on Tote.co.uk/ie) on racing from Ascot Racecourse has more than trebled while overseas turnover (international customers) is up 22% over the same period with the help of World Pool.
Internationally, Ascot Racecourse has been central to World Pool since its inauguration at Royal Ascot in June of 2019. The Royal Meeting proved a successful template for the World Pool model, whereby Tote operators from 28 countries commingle pools, hosted by the Hong Kong Jockey Club, to significantly increase liquidity and enhance the betting experience. With World Pool days on British and Irish race-days having grown to 17 days in 2023, the sport is benefiting from increased financial income through higher media rights payments, while racing fans enjoy deeper, more stable pools and enhanced competitive returns. For example, a £1 bet with the Tote on every winner on British and Irish World Pool days in 2023 paid £263 more than the industry starting price with the Tote win overround at 109% versus an industry starting price overround of 122%.
Ascot Racecourse, along with other British Racecourses and the Tote, will be working closely with the Hong Kong Jockey Club to help ensure the continued growth of World Pool in 2024. This will be achieved via racecourses making the race fields on World Pool days as competitive as possible and thus attractive to bet on while the Tote is continuing to improve the value and experience of pool betting for racing fans.
“We are delighted have a new agreement in place with the Tote that will allow us to build on what has been achieved domestically and internationally over the last four years,” the Chief Executive for Ascot Racecourse, Alastair Warwick, said. “As one of the original architects of World Pool, alongside the Hong Kong Jockey Club and the Tote, we are excited to support the further development of World Pool to ensure both racing fans and the sport benefit from it. We were thrilled to see that Royal Ascot produced five of the top six World Pool days by total turnover in 2023 and also that QIPCO King George Day performed so well after some targeted race planning changes. We will ensure that Ascot Racecourse’s top-class racing continues to be at the forefront of British racing’s efforts to see that the sport is watched and bet on by a growing domestic and global audience.”
“The Tote is immensely proud to be a partner of Ascot Racecourse, which hosts some of the most prestigious race-days in the sporting calendar,” the Chief Executive for UK Tote Group, Alex Frost, said. “This new agreement ensures Ascot Racecourse and the Tote are perfectly positioned to work together to achieve a strong United Kingdom pool, alongside the continued development of World Pool, which are crucial elements to the future financial sustainability of the sport. I would personally like to thank Alastair and his excellent team at Ascot Racecourse for their ongoing support and everyone at the Tote looks forward to continuing our partnership with Ascot Racecourse over the next five years.”
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bragg Gaming Group confirmed that it will release its first quarter 2025 financial results prior to the opening of the financial markets on Thursday, May 15, 2025. The release will be followed by a conference call at 8:30 a.m. Eastern Time, hosted by Bragg Chief Executive Officer, Matevž Mazij and Chief Financial Officer, Robbie Bressler, to discuss the Company’s financial results and provide a business update. During the call, management will review a presentation that will be available on the day of the call.
Context Networks Inc, the first programmatic advertising platform engineered for the gaming industry, has announced the rollout of its groundbreaking Deep Intelligence Marketing strategy, redefining how brands engage consumers in bars, taverns and on-premise slot route operations. Leveraging the power of AI-driven data analytics, machine learning and context-aware digital couponing, Context Networks is turning local venues into the next frontier of high-impact retail media. Through its Contextual Promotions Media Network (CPMN), Context is converting digital screens—such as slot machines in bars—into dynamic, smart advertising surfaces. These systems use advanced data signals to deliver highly targeted promotions based on real-time factors like venue type, consumer behaviour, time of day, and even emotional context, moving far beyond traditional static or cyclic Digital Out-of-Home (DOOH) advertising.
ACR Poker’s Blitz Bonus Boost promotion is back by popular demand to supercharger players’ bankrolls, offering a 50% bonus up to a sizzling $500. To take advantage, players need to deposit $25 or more by 11:59 pm ET on Saturday, May 31 using bonus code: BLITZ and ACR Poker will match 50% of it, up to $500.
Partnerships
International Game Technology PLC announced that IGT PlaySports technology is now powering retail sports betting at Silver Reef Casino Resort in Ferndale, Wash. This technology agreement builds on IGT PlaySports’ leadership in the region, marking the 11th casino in Washington State to deploy the Company’s award-winning sports betting platform, and the 10th casino in the State to leverage its trading advisory services.
Playtech and Hard Rock Digital (HRD) have launched New Jersey’s first-ever dedicated trivia experience on the top-rated Hard Rock Bet online casino platform. This milestone establishes Hard Rock Bet as the first operator to launch a dedicated Live Trivia Game Show in the state. Since the announcement of their strategic partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card & table games, and live dealer games.
Everi Holdings Inc. announced the Company’s digital CashClub Wallet technology is powering Penn Entertainment Inc’s (PENN) “PENN Wallet” at M Resort Spa Casino in Henderson, NV. The “PENN Wallet” offers M Resort guests the ability to access cashless payments throughout the gaming floor via integrations with existing loyalty and payments systems. PENN currently utilises CashClub Wallet technology across 22 properties in 11 jurisdictions. CashClub Wallet elevates patron engagement with frictionless, omni-channel payments. Everi’s industry-leading cashless payments solutions drive additional volume, improve operational efficiencies and transform the traditional casino cash-centric environment into a modern, seamless experience for an enhanced player journey.
The post Gaming Americas Weekly Roundup – May 5-11 appeared first on European Gaming Industry News.
iConvert, the conversion platform built specifically for iGaming, is partnering with online casino and sportsbook Wikibet.com operated by Geeker Technology N.V., to ramp up first-time deposits (FTDs) across all its markets and English-speaking territories worldwide.
Wikibet.com is built for players, including VIPs, who value speed, simplicity, and real rewards. But even the best user experience needs to be matched with conversion flows that deliver. That’s where iConvert steps in.
The goal? Maximise player acquisition without maxing out marketing budgets.
By using iConvert’s behavioural overlays which are tailored by traffic source, GEO, and device, Wikibet.com is now optimising every visit in real-time, ensuring more of the right players convert the moment they land.
Wikibet gets it. They’ve built an operator brand with sharp UX, live dealers, and serious player rewards. Our job is to make sure every marketing dollar they spend results in deposits, not dead ends. This partnership is about precision, targeting bounce points, streamlining the journey, and turning intent into revenue
Ashley Wood, CEO, iConvert: “We built Wikibet for players who care about quality and speed, so it made sense to work with a partner who could bring that same mindset to conversion. iConvert gives us real-time insight, clean integration, and tangible FTD uplift. We’re excited to scale this across multiple markets and see what’s possible.”
Idan Levy, CEO of Wikibet.com: “This partnership marks another strategic step in iConvert’s global expansion, now powering over 140+ operators across 50+ markets, with over 3 million FTDs delivered to date.
Because in 2025, traffic alone isn’t enough. Conversion is the edge.”
The post Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets appeared first on European Gaming Industry News.
Global iGaming powerhouse SkillOnNet has announced the expansion of its strategic partnership with award-winning game developer PG Soft bringing the studio’s acclaimed content to the regulated Brazilian market.
The move comes just months after SkillOnNet went live in Brazil with its licensed brands PlayUZU.br and BacanaPlay.br, as one of the first operators to gain approval from the brand-new licensing regime.
The integration of PG Soft’s engaging portfolio, including the wildly popular Fortune Tiger, will bolster SkillOnNet’s offering in one of the most exciting emerging markets in the world.
Fortune Tiger, known locally as Jogo do Tigrinho, has become a cultural phenomenon in Brazil. Its rapid rise has been fueled by viral marketing on platforms like TikTok and YouTube, where influencers showcase big wins and gameplay tips.
PG Soft’s content is already live in over 100 countries and supports 23 languages and 100 currencies. Known for rich visuals and innovative mechanics, the studio has earned global recognition for its ability to connect with players across diverse markets.
SkillOnNet operates more than 40 brands in regulated markets globally and boasts a platform of over 7,000 titles from the industry’s top providers. PG Soft’s integration further diversifies SkillOnNet’s content portfolio, solidifying its position as a key player in Brazil’s rapidly growing iGaming landscape.
Jani Kontturi, Head of Games at SkillOnNet said: “Brazil is a market full of potential, and we’re investing heavily to ensure we become a top-tier operator here. PG Soft’s content, especially Fortune Tiger, has already made a big impact in the region. This collaboration strengthens our commitment to localising our offering and bringing world-class entertainment to the market.”
PG Soft commented: “We’re delighted to extend our partnership with SkillOnNet into Brazil, a market where our games – especially Fortune Tiger – have really resonated with players. SkillOnNet is a leading name in regulated markets, and their ambitious plans for Brazil match our own. We’re confident that this collaboration will set a new benchmark for quality and engagement in the region.”
The post Wildly popular ‘Fortune Tiger’ game among PG Soft Brazil rollout appeared first on Gaming and Gambling Industry in the Americas.
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