partnerships
Yggdrasil journeys into legend with ReelPlay’s King Arthur 10K WAYS™
Yggdrasil, a leading iGaming publisher, has introduced ReelPlay’s latest adventure-themed slot, King Arthur 10K WAYS™ which utilises the leading Australian slot studio’s popular WAYS IP.
Set inside the fabled castle of Camelot, the six-reel, 10,000 ways to win title features knightly figures, mysterious wizards and regal rulers, while a golden chalice acts as a wild.
ReelPlay’s 10K WAYS™ mechanic sees every winning combination removed from the reels, with new icons tumbling down to fill their spots. These cascading win reactions mean that the possibilities for big wins are immense, with each win setting off a chain reaction of new winning opportunities.
The famed sword of Excalibur is two symbols high, and acts as the game’s Scatter – three or more in full view are required to launch the free spins mode. During the free spins mode, players can unlock the power of an unlimited win multiplier.
Furthermore, during free spins, the spin counter is reset every time a new Scatter appears in full on the reels. At the end of each spin, if a Scatter is fully in view, it will pay out a prize up to 100x which is also boosted by the win multiplier.
King Arthur 10K WAYS™ is the latest adventure quest developed by ReelPlay as part of the YG Masters program, following recent hit Mega Money Machine.
The title is powered by GATI, with Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.
Mark McGinley, Chief Gaming Officer at Yggdrasil, said: “King Arthur 10K WAYS™ sees the return of ReelPlay’s popular mechanic and takes players on a journey through British mythology to a world of knights and wizards in search of huge wins.
“With an unlimited multiplier and giant cash rewards, our latest collaboration with ReelPlay highlights the true power of the Sword in the Stone.”
David Johnson, CEO at ReelPlay, said: “King Arthur 10K WAYS™ incorporates ReelPlay’s hugely popular 10K WAYS™ mechanic alongside some incredible art and sound whilst utilising some double sized symbols for the first time in a 10K WAY™S game. ReelPlay’s 10K WAYS™ series has fast become a trusted IP that both operators and players alike actively seek.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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