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Swintt signs huge new partnership deal with ATG

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In-demand software provider sets to collaborate with Sweden’s largest gaming company to bring SwinttGames, SwinttPremium and SwinttStudios releases to a whole new audience

Swintt, the ambitious software provider behind recent Christmas-themed hits Seven Seven Xmas and Santa’s Pots and Pearls, has announced it will be partnering with ATG in a huge new deal that will see its full catalogue of releases launch on the platform in the coming weeks.

The scope of the collaboration will include all titles in the SwinttPremium and SwinttGames line-ups as well as third-party releases from the SwinttStudios programme, meaning players at ATG.se will now be able to experience a varied catalogue of games ranging from casino classics to modern video slots.

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Given that ATG is already Sweden’s #1 gaming brand, the deal represents another major milestone for Swintt that will allow the business to further strengthen its presence in the Swedish market, while also enabling ATG to build on its success as the country’s leading gaming company.

In terms of the three different Swintt collections that will now be available at ATG.se, SwinttGames and SwinttStudios releases are perhaps the two that will hold the most appeal to Swedish players. The former is an innovative selection of state-of-the-art slots that come with their own unique features, while the latter enables third-party studios to showcase their wares using Swintt’s existing technology.

Notable titles in the SwinttGames line-up include the block-busting mobile-optimised cluster pays slot, Candy Gold, and Aloha Spirit XtraLockTM, which still ranks as Swintt’s most successful releases to date thanks to a Tiki-themed free spins feature that grants players access to four enticing instant-win jackpots.

From the SwinttStudios catalogue, meanwhile, the Norse mythology-inspired Capsule Treasure Thor’s Strike from indie developer, Samurai Studio, is arguably the headline act. In it, players will have the chance to string together long sequences of cascading reel wins and collect coins that can be used to play a gacha machine-style mini-game, with each capsule released opening to reveal an instant prize.
For the old-school purists, on the other hand, the SwinttPremium collection will offer an accessible range of pick-up-and-play games that draw their inspiration from land-based slot machines. With these titles all featuring instantly-recognisable casino-style sounds and symbols as well as easy-to-trigger free spins rounds, there’ll certainly be something for everybody when Swintt’s games go live at ATG.se.

Lars Kollind, Head of Business Development at Swintt, said: “We make no secret of the fact that we want Swintt to be one of the most recognisable software providers in the industry – and one of the best ways to guarantee that we achieve this lofty goal is to ensure that we’re always partnering with the biggest online casinos.
“With ATG.se being the #1 gaming operator in Sweden, we’ve certainly found the perfect platform to showcase our exciting range of titles – and with SwinttGames, SwinttPremium and SwinttStudios releases launching there shortly, we’re sure the deal will be a big win-win for everyone involved.”

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Christian Erlandsson, Head of Sports and Casino at ATG, said: “ATG Casino has grown steadily during the five years we have offered it and we continue to grow. Therefore, it is natural that we also expand our offer to our customers with new games from sought-after studios like Swintt”

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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