Press Releases
Top Sports Betting Moments of 2023 from Betano and Stoiximan by Kaizen Gaming

Real Madrid leads as most popular team in betting
Premier League pays out highest winnings
Over 11x more bets on the Saudi Pro League after Ronaldo’s transfer
2023 was a year of many ‘firsts’. For the first time ever, Lionel Messi and Cristiano Ronaldo played club football outside Europe. Manchester City won its first and long-awaited Champions League trophy. Fluminense took its first taste of a Copa Libertadores triumph. The Spanish national team won its first World Cup in women’s football. And in the NBA, the Denver Nuggets secured its first NBA championship.
Kaizen Gaming, one of the biggest gametech companies in the world, sheds a different light on the events, teams and stories that stole the show in 2023 through data gathered from its sports betting platforms, Betano and Stoiximan, from 13 countries across four continents.
Across all markets, Premier League fixtures and Champions League matches featuring English clubs proved popular among bettors, as did local teams. Various Manchester City fixtures were in the top five betting events across many regions including its June match against Inter Milan in Greece, Cyprus and Czechia and its February RB Leipzig and its May Real Madrid matches in Bulgaria. Similarly, the Citizens’ December match against Everton and November game against Chelsea ranked as two of the top betting choices among Nigerian punters.
In Germany, most bets were placed on November’s match between FC Bayern Munchen and FC Copenhagen followed by November’s FSV Mainz 05 versus RB Leipzig game. In Brazil, November’s Flamengo RJ versus Palmeiras SP came out ahead.
Two Bizarre Stories from Liverpool
On May 28 in Southampton versus Liverpool, Betano and Stoiximan players were paid out regardless of the result they had bet on for two reasons: a special Kaizen Gaming offer paying players when the team they bet on gets a two-goal lead and a crazy scoreboard that saw both teams getting such a lead and ended in a 4-4 draw.
On September 30 in Tottenham vs Liverpool (2-1), a clearly wrong VAR call led to the cancellation of a goal by Luis Diaz as offside. Nonetheless, Kaizen Gaming decided to reward the players who placed a bet on Luis Diaz to score.
What else stood out from a gaming perspective in all markets where Kaizen operates?
Real Madrid Reigns Supreme
In 2023, Real Madrid didn’t manage to defend its 2022 Champions League and La Liga titles. Still, the Copa del Rey winners were the most popular team among bettors. The team that won it all, Manchester City, just fell short this time, being the second most betted club with Liverpool in third place.
In basketball, even though the Miami Heat lost the NBA finals to the Denver Nuggets, it was ‘crowned’ the most popular team in betting with its rivals in second place. The Milwaukee Bucks, starring Betano global ambassador Giannis Antetokounmpo, came third.
A Truly Celebratory Boxing Day
Boxing Day’s Premier League matches seemed to be the best time to bet in 2023. That day’s match between Everton and Manchester City (1-3) shared the most winnings to Kaizen’s customers in 2023. Placed second was Chelsea versus Crystal Palace (2-1) for the same Premier League fixture on December 27. Ranked third was Liverpool versus Real Madrid (2-5) for the Champions League Round of 16.
As for the matches where players placed the most bets, in Europe the winner is the second leg Champions League quarter final 1-1 draw between Napoli and AC Milan. Surprisingly, the Champions League final between Manchester City and Inter (1-0) was just third. In South America, the most popular match was Cruzeiro versus Palmeiras (1-1) in the last fixture of the Brazilian Serie A, where Palmeiras were crowned Brazilian champions.
The Ronaldo and Messi Effect
After Cristiano Ronaldo’s transfer to Al Nassr, a lot of top names such as Neymar, Benzema and Kante, decided to make the move to the Saudi Pro League in what journalists and fans describe as ‘the Ronaldo Effect’. ‘The Ronaldo Effect’ extends to betting too, as his transfer increased bettors’ interest in the league by more than 1,000%. As for Messi’s transfer to Inter Miami, 25% of all Inter Miami relevant bets are on ‘Messi to score’.
2024 a Thrilling Year in Sports
At the end of 2023, Kaizen Gaming announced that its Betano brand has signed on as an Official Global Sponsor of UEFA Euro 2024 with its Stoiximan brand serving as official sponsor of the upcoming Euro for Greece and Cyprus. With the Paris Olympic Games and other major sporting events like Copa America and Africa Cup of Nations, 2024 is set out to be an all around thrilling year in sports gaming.
Latest News
Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
Latest News
Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
Latest News
Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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