Press Releases
Top Sports Betting Moments of 2023 from Betano and Stoiximan by Kaizen Gaming

Real Madrid leads as most popular team in betting
Premier League pays out highest winnings
Over 11x more bets on the Saudi Pro League after Ronaldo’s transfer
2023 was a year of many ‘firsts’. For the first time ever, Lionel Messi and Cristiano Ronaldo played club football outside Europe. Manchester City won its first and long-awaited Champions League trophy. Fluminense took its first taste of a Copa Libertadores triumph. The Spanish national team won its first World Cup in women’s football. And in the NBA, the Denver Nuggets secured its first NBA championship.
Kaizen Gaming, one of the biggest gametech companies in the world, sheds a different light on the events, teams and stories that stole the show in 2023 through data gathered from its sports betting platforms, Betano and Stoiximan, from 13 countries across four continents.
Across all markets, Premier League fixtures and Champions League matches featuring English clubs proved popular among bettors, as did local teams. Various Manchester City fixtures were in the top five betting events across many regions including its June match against Inter Milan in Greece, Cyprus and Czechia and its February RB Leipzig and its May Real Madrid matches in Bulgaria. Similarly, the Citizens’ December match against Everton and November game against Chelsea ranked as two of the top betting choices among Nigerian punters.
In Germany, most bets were placed on November’s match between FC Bayern Munchen and FC Copenhagen followed by November’s FSV Mainz 05 versus RB Leipzig game. In Brazil, November’s Flamengo RJ versus Palmeiras SP came out ahead.
Two Bizarre Stories from Liverpool
On May 28 in Southampton versus Liverpool, Betano and Stoiximan players were paid out regardless of the result they had bet on for two reasons: a special Kaizen Gaming offer paying players when the team they bet on gets a two-goal lead and a crazy scoreboard that saw both teams getting such a lead and ended in a 4-4 draw.
On September 30 in Tottenham vs Liverpool (2-1), a clearly wrong VAR call led to the cancellation of a goal by Luis Diaz as offside. Nonetheless, Kaizen Gaming decided to reward the players who placed a bet on Luis Diaz to score.
What else stood out from a gaming perspective in all markets where Kaizen operates?
Real Madrid Reigns Supreme
In 2023, Real Madrid didn’t manage to defend its 2022 Champions League and La Liga titles. Still, the Copa del Rey winners were the most popular team among bettors. The team that won it all, Manchester City, just fell short this time, being the second most betted club with Liverpool in third place.
In basketball, even though the Miami Heat lost the NBA finals to the Denver Nuggets, it was ‘crowned’ the most popular team in betting with its rivals in second place. The Milwaukee Bucks, starring Betano global ambassador Giannis Antetokounmpo, came third.
A Truly Celebratory Boxing Day
Boxing Day’s Premier League matches seemed to be the best time to bet in 2023. That day’s match between Everton and Manchester City (1-3) shared the most winnings to Kaizen’s customers in 2023. Placed second was Chelsea versus Crystal Palace (2-1) for the same Premier League fixture on December 27. Ranked third was Liverpool versus Real Madrid (2-5) for the Champions League Round of 16.
As for the matches where players placed the most bets, in Europe the winner is the second leg Champions League quarter final 1-1 draw between Napoli and AC Milan. Surprisingly, the Champions League final between Manchester City and Inter (1-0) was just third. In South America, the most popular match was Cruzeiro versus Palmeiras (1-1) in the last fixture of the Brazilian Serie A, where Palmeiras were crowned Brazilian champions.
The Ronaldo and Messi Effect
After Cristiano Ronaldo’s transfer to Al Nassr, a lot of top names such as Neymar, Benzema and Kante, decided to make the move to the Saudi Pro League in what journalists and fans describe as ‘the Ronaldo Effect’. ‘The Ronaldo Effect’ extends to betting too, as his transfer increased bettors’ interest in the league by more than 1,000%. As for Messi’s transfer to Inter Miami, 25% of all Inter Miami relevant bets are on ‘Messi to score’.
2024 a Thrilling Year in Sports
At the end of 2023, Kaizen Gaming announced that its Betano brand has signed on as an Official Global Sponsor of UEFA Euro 2024 with its Stoiximan brand serving as official sponsor of the upcoming Euro for Greece and Cyprus. With the Paris Olympic Games and other major sporting events like Copa America and Africa Cup of Nations, 2024 is set out to be an all around thrilling year in sports gaming.
Press Releases
Tickets on sale for Helldorado Days Rodeo at the Plaza Hotel & Casino’s CORE Arena, Friday, Nov. 7 and Saturday, Nov. 8
Popular event bigger than ever with family-friendly festival, carnival games
The Helldorado Days Rodeo returns to downtown Las Vegas, Friday, Nov. 7 and Saturday, Nov. 8 at the CORE Arena at the Plaza Hotel & Casino. This year, the event will be bigger than ever before with the addition of a family-friendly festival before the rodeo excitement begins each night. The festival will include a petting zoo, a mechanical bull, carnival rides and games, line dancing, and more.
The Helldorado Days Rodeo is fully sanctioned by the Professional Rodeo Cowboys Association and the Women’s Professional Rodeo Association. The rodeo will feature bull riding, barrel racing, team roping, tie-down roping, steer wrestling, saddle bronc riding, breakaway, and bareback riding, with prize purses totaling $40,000.
The Helldorado Days Rodeo also features related western-themed events, like mutton bustin (a sheep riding competition for future cowboys and cowgirls who are 4-10 years old and under 60 pounds), a Whiskerino contest, and a historical exhibit area. The winning artwork of a children’s coloring contest will also be on display the first night.
After parties featuring country music acts will be held at the Sand Dollar Downtown after the rodeo concludes.
General admission tickets for the Helldorado Rodeo are now on sale online for $10 per person (plus taxes). VIP tickets for $30 each (plus taxes) offer guaranteed seating as well as access to an exclusive bar and restrooms.
Sponsored by the Commission for the Las Vegas Centennial and the Plaza Hotel & Casino, the mission of the Helldorado Days Rodeo is to bring the community together to celebrate the spirit of Old Las Vegas, including those who shaped the city’s history and those who are working to preserve the western lifestyle while looking toward the future.
Details about the Helldorado Days Rodeo, associated events, and sponsorships are at: plazahotelcasino.com/entertainment/helldorado-days-rodeo/.
The post Tickets on sale for Helldorado Days Rodeo at the Plaza Hotel & Casino’s CORE Arena, Friday, Nov. 7 and Saturday, Nov. 8 appeared first on European Gaming Industry News.
Press Releases
SLOT MACHINE MANUFACTURER ZITRO UNVEILS NEW SLOTS FEATURING LIGHTING SYSTEMS TIMED TO GAME SEQUENCES
Casino goers enjoy slot machines for a whole host of reasons. Some enjoy their tried-and-true favorite games. Some people like discovering new games. Gaming manufacturer, Zitro, has just introduced slot games enclosed in a new cabinet called CONCEPT that synchronizes its Magic Lighting system to elements of the game and what a player sees on the screen.
Zitro launched the system at Pechanga Resort Casino just outside Temecula, California. Pechanga is among the first casinos in California to feature the CONCEPT cabinet and its upgraded and inviting technology. Pechanga guests can try their luck on Zitro’s Legendary Sword slot game, a medieval-themed, multi-game players like for immersive gameplay and standout features such as a four-level jackpot link, mystery-activated bonuses, and special in-game powers such as “Honor,” which multiplies rewards, “Glory,” which grants extra lives, and the “Magic Sword,” which doubles Link symbols on the boosted column. Players can experience up to seven Bonus Links, making each spin feel like part of an epic quest.
“We are committed to offering the best in gaming entertainment,” said Alex Rodriguez, Vice President of Slot Operations at Pechanga Resort Casino. “The CONCEPT cabinet and Legendary Sword slot machine bring incredible visual impact. We think our guests will love the new technology that brings all the elements of the game and the cabinet together.”
“We truly appreciate Pechanga’s continued trust in Zitro,” said Derik Moobery, CEO of Zitro USA. “Bringing the CONCEPT cabinet to Pechanga is a proud moment for us. We know they’re one of the busiest and most sought-after gaming establishments by both visitors and other gaming manufacturers. We’re confident that Legendary Sword will be a standout favorite among Pechanga’s players.”
Pechanga Resort Casino feature six Legendary Sword slot machines.
The post SLOT MACHINE MANUFACTURER ZITRO UNVEILS NEW SLOTS FEATURING LIGHTING SYSTEMS TIMED TO GAME SEQUENCES appeared first on European Gaming Industry News.
partnerships
EPIC partners with Underdog to deepen culture of responsible gaming

Attendees of the initial sessions noted positive anecdotal outcomes.
EPIC Global Solutions announced a new partnership with Underdog to further the sports gaming operator’s investment in responsible gaming education through a series of training and workshops.
As part of the partnership, customer-facing Underdog employees participated in gaming harm awareness sessions and VIP relationships workshops presented by EPIC staff, increasing Underdog staff’s ability to recognize potentially problematic gaming behaviors in their customers.
The sessions were led by consultants who shared their own experience of how different forms of gaming proved problematic in their lives, including former NCAA and NBA point guard Stevin ‘Hedake’ Smith and former boxer Liz Thielen, and provided Underdog staff the chance to explore the human side of harm through a gaming-neutral lens.
EPIC’s VP North America Teresa Fiore noted: “We’re very pleased with the positive start to our working relationship with Underdog. They have a deep understanding that responsible gaming practices must be at the core for any major operator, and it’s a constant and consistent process of learning and attentiveness. It’s clear from the session feedback that the responsible gaming message we share – influenced by the lived experience of our team – is making a difference to Underdog’s staff in a way that will further enhance their communication and customer relationships in a positive way.”
The training and workshops promoted business sustainability and customer protection by exploring communication techniques and best practices to foster healthy customer relationships.
“Partnering with EPIC has reinforced the culture of responsible gaming that we are building at Underdog,” said Adam Warrington, Vice President of Responsible Gaming at Underdog. “We look forward to furthering the understanding of responsible gaming within Underdog and continuing to participate in training sessions and workshops to deepen our player protection knowledge.”
Attendees noted positive anecdotal outcomes, such as learning ‘the nuances of messaging’ and how to ‘dive deeper to get to the bottom of what messaging could be problematic’ and taking the message of ‘direct experiences to help understand how people are impacted’.
The post EPIC partners with Underdog to deepen culture of responsible gaming appeared first on European Gaming Industry News.
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