partnerships
BETMGM UK UNVEILED AS NEW TITLE SPONSOR OF THE CLARENCE HOUSE CHASE RACEDAY AT ASCOT
Ascot Racecourse is delighted to announce that BetMGM UK will sponsor the Clarence House Chase Raceday at Ascot on Saturday 20th January.
This will include the headline sponsorship of the feature contest on the day, the £175,000 Grade 1 BetMGM Clarence House Chase. The prestigious race has been won by some of the very best two-mile chasers in recent history including Altior, Un De Sceaux and Sprinter Sacre.
Anticipation is building for the race with leading stars Jonbon and El Fabiolo set to go head-to-head for Nicky Henderson and Willie Mullins. The last time the Clarence House Chase was run at Ascot in 2022, we witnessed an epic duel between those two trainers as Shishkin got the better of Energumene.
Total prize money on offer at the BetMGM Clarence House Chase Raceday in 2024 will be a record £415,000 across the seven races, up 13% from the £366,400 on offer in 2022 (2023 abandoned). BetMGM will sponsor five other races on the card including the £60,000 Grade 2 BetMGM Mares’ Hurdle (Registered as The Warfield) won by the likes of Roksana, Magic Of Light and Vroum Vroum Mag.
The BetMGM Clarence House Chase has had the early closing entry conditions removed this season to make planning easier for connections. Entries will be made on Monday 15th January.
BetMGM UK is a premium online betting and gaming brand, operated by LeoVegas Group, a wholly owned subsidiary of the global entertainment company MGM Resorts International. Their sponsorship portfolio in British racing includes the All-Weather Championships and this new and growing relationship with Ascot, headlined by the prestige of the BetMGM Clarence House Chase, aligns with their ambitious growth plans for the UK in 2024.
Sam Behar, UK director of BetMGM, said: “We’re delighted to be partnering with Ascot for such a prestigious fixture. It’s a proud moment for BetMGM to be title sponsor for this huge event in the racing calendar, further solidifying our commitment to horse racing. Now we just can’t wait to watch the action, hopefully with a fantastic battle between Jonbon and El Fabiolo!”
Felicity Barnard, Commercial Director and Deputy CEO at Ascot Racecourse, said, “We are thrilled to welcome BetMGM on board as raceday sponsors at Ascot and look forward to working with them across the BetMGM Clarence House Chase Raceday. We are excited about growing this relationship with them and their support is crucial in helping us to deliver record-breaking prize money for the day. The BetMGM Clarence House Chase is always one of the highlights of the season and it is shaping up to be another high-class running of the race.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
-
Baltics4 weeks agoRunning, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025
-
Esportes da Sorte4 weeks ago
Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships
-
Africa4 weeks agoCross Switch Bolsters African Footprint with Strategic Partnership with Pesawise
-
Australia4 weeks ago
ACMA Imposes Fine of $500,800 on PointsBet
-
Baltics4 weeks ago
Modern Oracles & Smart Payments: Finrax’s Vision for Blockchain, AI & Beyond
-
Australia3 weeks ago
ACMA Imposes $1 Million Fine on Unibet
-
Africa3 weeks ago
QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards
-
Balkans3 weeks ago
EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated
