Press Releases
Soft2Bet’s MEGA is Coming to ICE London

ICE London 2024 is a month away and Soft2Bet is looking forward to welcoming partners, friends and contacts to its brand-new stand and showcasing Motivational Engineering Gaming Application (MEGA), its game-changing gamification technology.
Here is what delegates can expect from Soft2Bet at ICE London 2024.
Soft2Bet Exclusive Workshops:
As part of a packed schedule Soft2Bet will be showcasing MEGA, its industry-leading gamification technology that drives engagement, loyalty and revenues and will be hosting workshops, talks and discussions to show how its highly flexible personalisation and localization features help drive engagement and revenues.
What is MEGA? Motivational Engineering Gaming Application is the gamification platform Soft2Bet has developed since launching in 2016. It delivers highly gamified products and additional entertainment value to players, driving up engagement, volumes and revenues for Soft2Bet and its partners.
Olga Melnyk, Product Manager for Soft2Bet, will be hosting the workshops (stand S6-210) and said she will be ‘highlighting three exciting products: City Builder, Stadiums and Bonus Crab’ and ‘Soft2Bet’s powerful and user-friendly PAM back office, a proprietary solution developed by our in-house team’.
Yoel Zuckerberg, Chief Product Officer for Soft2Bet, will educate delegates about Motivational Engineering Gaming Application (MEGA), the company’s unique gamification technology that drives higher engagement, activity and revenues while the Chief Business Development Officer for Soft2Bet, Martin Collins, will host workshops about how the company’s B2B products and services drive growth and commercial success.
“At Soft2Bet, we take gamification seriously and the commercial growth it generates is proof that this focus is the right one for us,” Zuckerberg said. “It has had hugely beneficial impacts on our brands in highly competitive markets such as Sweden and Denmark and through the workshops I will show how our MEGA features can be harnessed and optimised to benefit our existing and future partners.”
“Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow is a fantastic opportunity,” Collins said. “Not only for meeting these contacts in person but for us to educate them in how our products work and develop their player engagement and loyalty levels and, of course, their revenues.”
Turnkey Solutions:
Soft2Bet is a leader in gamification but we also provide a full package with best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.
“Gamification is the most visible part of our product portfolio but a key benefit of the workshops will also be to show how our MEGA features work in sync with our turnkey solutions delivered via our player account management (PAM) system,” Collins said. “These include casino content aggregation, sportsbook solutions, managed services and security teams and power our front-end products, driving consistently high conversion and loyalty through a unique customer experience. I’m really looking forward to leading these workshops with so many industry contacts during ICE London 2024.”
Soft2Bet’s ICE Stand:
Soft2Bet’s double-decker stand will be the ideal place to meet our teams or simply to catch up with industry contacts and friends. Delegates will be able to grab a coffee or relax at the end of the day and watch Soft2Bet products in action by using our touchscreen demo units dotted around the stand. And not forgetting Soft2Bet merchandise, we’ll be handing the coolest merch in iGaming to lucky delegates.
ICE World Regulatory Briefing:
Soft2Bet General Counsel, David Yatom Hay, will be speaking during the ICE VOX World Regulatory Briefing at 12:20pm on Monday, February 5. His session, entitled ‘The Changing Role of Gambling Compliance: How to Connect Ethics with Business Value?’, will look at how gambling companies combine commercial growth and expansion with corporate ethics.
“At Soft2Bet, we’re not just expanding our global presence, we’re championing the vital balance between growth and responsible gaming,” Yatom Hay said. “Our proactive approach in self-regulation and player protection isn’t just ethical, it’s a strategic move to ensure sustainable success in the ever-evolving landscape of iGaming regulations.”
Soft2Bet is looking forward to welcoming partners at stand S6-210. Book your meetings with Martin Collins, Chief Business Development Officer for Soft2Bet, or send a message to Sales @Soft2Bet .com for more information. Make sure you’re there.
Press Releases
Relax Gaming adds fast-paced Daily Jackpots to its Dream Drop network

Relax Gaming, the iGaming aggregator and supplier of award-winning content, has raised the temperature of its record-breaking Dream Drop Jackpot by introducing Daily Jackpots across the entire network.
The latest evolution of the red-hot jackpot product will see players benefit from three guaranteed Daily Jackpots every day, adding a fresh layer of excitement and more frequent must-drop moments.
Alongside this, the Mega Jackpot has been fine-tuned with an adjusted must-drop value, delivering a smoother, more engaging jackpot experience.
This network-wide update applies to all Dream Drop titles, including the highly anticipated release of Bonsai Dragon Blitz Dream Drop, which arrives on 21st May 2025.
Launched in 2022, the Dream Drop Jackpot has already created millions of euros in prizes across more than 20 lucky Mega Jackpot winners. Today’s update marks the next stage in its evolution, offering players the same beloved product with a hotter-than-ever format.
Alastair Smith, Jackpot Business Owner at Relax Gaming, said: “We’ve listened to player and partner feedback and turned up the heat with a new twist on Dream Drop. The introduction of Daily Jackpots ensures excitement at all hours of the day and builds on what makes Dream Drop the most thrilling jackpot experience on the market.”
Martin Stålros, CEO at Relax Gaming, added: “Dream Drop has revolutionised jackpots since day one, and we’re not slowing down. With Daily Jackpots added into the mix, we’re delivering more value, more often, while continuing to lead the way in jackpot innovation. This is a natural next step for a product that’s all about pushing boundaries.”
The Dream Drop Jackpot is available across the Relax Gaming portfolio, with smash-hit titles such as Temple Tumble 2, Wild Chapo 2 Dream Drop, The Great Pigsby Dream Drop, and the upcoming Bonsai Dragon Blitz Dream Drop all boasting access to its six-tiered prize pool.
The post Relax Gaming adds fast-paced Daily Jackpots to its Dream Drop network appeared first on European Gaming Industry News.
partnerships
Amusnet Expands Italian Presence Through Strategic Partnership with Betway

Amusnet is proud to announce a strategic partnership between Amusnet Italy and Betway, a leading global online gaming brand with a strong presence in the Italian market. Known for its reputation across multiple markets, Betway is an important name on the multinational gaming scene. This new collaboration reinforces Amusnet’s commitment to delivering top-quality gaming experiences to players and further solidifies its footprint in one of Europe’s most dynamic regulated markets.
As part of the initial rollout, Betway will launch 20 of Amusnet’s top-performing games, with additional titles to follow in the next phase. The selection features several player-favorite releases, including Extra Crown, Shining Crown, 20 Golden Coins, and 20 Super Hot.
Extra Crown is a regal-themed video slot that enhances the classic gameplay format with a royal twist and thrilling bonus features. Shining Crown is a traditional-looking video slot game with a modern twist. 20 Golden Coins stands out with its unique combination of classic slot elements and modern features. 20 Super Hot delivers a timeless fruit slot experience, blending lucky symbols with classic fruity favorites.
“Our partnership with Betway represents another important milestone for Amusnet Italy. Betway’s strong brand recognition and extensive reach make them an ideal partner to showcase some of our leading titles. We are confident that this collaboration will elevate the gaming experience for Betway’s Italian customers and mark the beginning of a successful long-term relationship,” shared Polina Nedyalkova, Director Amusnet Italy.
This partnership reflects Amusnet’s strategic approach to market growth through strong local collaborations, focused on delivering engaging and compliant gaming content that resonates with regional audiences.
The post Amusnet Expands Italian Presence Through Strategic Partnership with Betway appeared first on European Gaming Industry News.
Press Releases
James O’Kelly Appointed Head of Corporate Development at SolutionsHub

SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.
Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.
In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.
“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”
James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.
The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.
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