Latin America
BETBY TO POWER LEADING ASIAN BRAND FUN88 IN LATAM EXPANSION

Betby, an innovative sports betting provider, has expanded its footprint in Latin America by going live with the Fun88 brand in a new long-term partnership.
One of Asia’s leading betting and gaming sites, earlier this year Fun88 solidified its ties with Premier League football club Newcastle United as the club’s official Asian betting partner for the 2023/2024 season and beyond.
Fun88 carried out a thorough search for a sportsbook partner that would provide it with the level of freedom required for the operator to innovate and develop unique sports betting experiences in the LatAm landscape.
With a proven track record, Betby’s cutting-edge and flexible technology, coupled with official data feeds and advanced suite of APIs will enable the brand to achieve its differentiation goals. The operator will also be able to leverage its access to the Betby.Games AI-generated content module and feed to drive its growth strategy in the region through unique content.
Betby anticipates that this partnership will contribute substantial satisfactions for both parties in alignment with the regulatory updates stemming from the highly dynamic Latin American region.
Chris Nikolopoulos, COO at Betby, expressed optimism about the partnership, stating: “Fun88 has established itself as a leading brand in the Asian market. With an experienced leadership team, and an ambitious growth strategy, Fun88 has all the ingredients Betby looks for in an operator.”
A spokesperson at Fun88 said: “We are excited about our partnership with Betby and look forward to bringing our passion and expertise for sports and betting to the Latin-American market. The overall quality and flexibility of Betby along with their dedicated team support makes us confident in this collaboration.”
Dan Stone
TaDa Gaming Extends Brazilian Footprint with inplaySoft Deal

TaDa Gaming has reinforced its strong presence in Brazil through latest partnership with mobile focused platform provider, inplaySoft.
Building its name across Latin America with an exciting, expertly localised and diverse portfolio of 180 RNG casino games, including its industry changing fishing-shooting titles and high impact gamification tools GiftCode and WIN CARD, TaDa products are renowned for driving engagement, retention and differentiation in multiple jurisdictions including Europe, Africa and, most recently, the US.
Established in 2021, inplaySoft’s impact on iGaming in Brazil has already been recognised with its first SBC Latinoamérica Rising Star in Sports Betting Award. The certified and accredited provider is renowned for its multi-tenant platform including casino content, sportsbook and efficient data management.
Ray Lee, Director of Business Development at TaDa Gaming, said: “We are delighted to be partnering with inplaySoft. Their commitment to tech innovation for outstanding quality experiences is perfectly aligned with our brand ethos. We are excited to be working together.”
Dan Stone, Marketing Director of inplaySoft, said: “We are dedicated to continuous improvement; crafting the best possible iGaming platform solutions across casino and sportsbook and providing first-class customer service and support. Working with a tier one provider such as TaDa brings a new dimension to our offering and we anticipate delivering exceptional gaming together.”
The post TaDa Gaming Extends Brazilian Footprint with inplaySoft Deal appeared first on Gaming and Gambling Industry in the Americas.
BETANO
Club Atlético River Plate and Betano Announce Long-Term Principal Partnership

Club Atlético River Plate and Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, announce a new long-term partnership that will see Betano become the club’s new main and front-of-shirt partner, starting from the current season.
The new partnership with River Plate follows an exciting year for Kaizen Gaming and its Betano brand, which launched in Argentina just a year ago and is already regarded as one of the country’s leading online gaming platforms. Alongside expanding its sponsorship programs, corporate social responsibility initiatives, and growing market presence, Kaizen Gaming has also solidified its role as a pioneer in shaping the online gaming industry internationally and fostering safe, controlled environments for players.
For River Plate, this agreement represents a strategic step in its international expansion and in the diversification of its revenue streams. In this regard, the alliance with Betano is a clear example of the club’s commitment to innovation, excellence, and building strong relationships with leading global brands.
Jorge Brito, President of River Plate, said: “Partnering with Kaizen Gaming and its brand Betano marks a significant milestone for us. Their presence in 19 international markets aligns perfectly with our global vision. Through its sponsorships of the CONMEBOL Copa América 2024 and the Argentine Professional Football League’s “Torneo Betano”, Kaizen Gaming has reinforced its leading role in the world of sports. River Plate is also a global leader in sports marketing, backed by a passionate fan base, an iconic stadium and an unmatched record of over 85 consecutive sold-out home matches. We are proud to be the most followed club in the world. With this partnership, we continue to grow, break new ground, and we’re excited to welcome Betano to the River Plate family.”
Stefano Di Carlo, River Plate’s General Secretary, added: “This agreement is the result of a long-term strategy we have been developing to consolidate the club as a global leader, backed by its institutional strength and more than 120 years of sporting success. The fact that an international brand like Betano has selected us as its partner speaks volumes about the strength of the River Plate brand worldwide and the confidence our institutional and sporting project inspire.”
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “River Plate is a global footballing institution with one of the largest fan bases in the world and a history dating back over 120 years. As soon as we started speaking with the club, we knew we had found a partner who shared our values and relentless drive to raise the bar and set the highest standards in everything they do. The club and its fans’ passion for football is second to none, and it is exciting to be joining them on the next chapter of their illustrious history. At Betano, we are always aiming for the top.”
The new partnership expands beyond marketing activities. Kaizen Gaming continues to join its partners in driving positive social impact in local communities, whilst promoting the value of responsible gaming.
The post Club Atlético River Plate and Betano Announce Long-Term Principal Partnership appeared first on Gaming and Gambling Industry in the Americas.
CT Gaming
CT Gaming Strengthens Its Presence with New Installations in Venezuela

CT Gaming continues its successful expansion in Latin America with a series of new installations across Venezuela. The company’s top products can now be found at prominent venues in Caracas, Guatire, and Puerto Ordaz.
Following the strong performance and strategic installations across several Latin American countries, CT Gaming is reinforcing its footprint in the region. Leading gaming establishments in Venezuela are now equipped with the EZ Modulo 32/32/32 slot cabinet and the newest addition to the renowned Diamond King series – Diamond King 4.
The multigame pack offers players a curated mix of 40 titles, blending classic favorites with innovative new games such as Zet Fruits, Clovers on Fire, and more. Notably, half of the titles are linked to the Diamond Tree Deluxe progressive jackpot, which provides players with enhanced gameplay features and the opportunity for exciting rewards. Another highlight of Diamond King 4 is the debut of the Buy Bonus feature, offering players direct access to bonus rounds and an elevated level of engagement and winning potential.
“Introducing Diamond King 4 to Venezuela is an important step in our development strategy, as the product strongly reflects our company’s strengths. Along with the other installations accomplished earlier this year, this launch further strengthens our presence and commitment to the Latin American market,” stated Roberto Muñoz, Regional Representative at CT Gaming.
The post CT Gaming Strengthens Its Presence with New Installations in Venezuela appeared first on Gaming and Gambling Industry in the Americas.
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