partnerships
Aintree’s Grade 1 Boxing Day Sponsored by William Hill

Bookmaker signs deal to boost festive sponsorship to 20 races
The first ever Boxing Day meeting at Aintree including the Grade 1 Formby Novices’ Hurdle (formerly the Tolworth Novices’ Hurdle) will be sponsored by William Hill.
The leading bookmaker will sponsor six of the seven races on the card, notably the first running of the Grade 1 William Hill Formby Novices’ Hurdle at Aintree won in 2022 by superstar Constitution Hill when the race was contested as the Tolworth Novices’ Hurdle at Sandown.
With existing sponsorship at Wetherby, William Hill is now the backer of 20 races across December 26 and 27 while the deal strengthens Aintree’s current ties with the bookmaker as the official betting partner of the Grand National Festival.
“While many are winding down for Christmas, the racing world is revving up,” said William Hill spokesperson Lee Phelps. “Boxing Day is always a massive day in the racing calendar and this year is even bigger with Aintree hosting its first ever December 26 meeting, which includes the inaugural running of the historic Tolworth Novices’ Hurdle as the Grade 1 William Hill Formby Novices’ Hurdle.
“Our place as the official betting partner of the Grand National Festival in April is a very important one and we’re delighted to be further expanding our relationship with Aintree. Boxing Day races tend to draw big crowds, which is one draw of being involved as a sponsor, while the Grade 1, which has a roll of honour including none other than Constitution Hill, is sure to play a starring role in the wider Christmas coverage of the sport.”
Newly-sponsored races – Aintree, Boxing Day 2023:
- 11:55am William Hill Double Your Odds Mares’ Handicap Hurdle (Cl4)
- 1:05pm William Hill Formby Novices’ Hurdle (Grade 1) (ITV)
- 1:40pm William Hill Epic Value Handicap Hurdle (Cl2)
- 2:15pm William Hill Epic Boost Handicap Chase (Cl3)
- 2:50pm William Hill Cheltenham NRMB from January 1 Novices’ Limited Handicap Chase (Cl3)
- 3:25pm William Hill Stories Open National Hunt Flat Race (Cl4)
partnerships
ZEAL and GAMOMAT announce partnership

ZEAL and GAMOMAT, two renowned companies in the iGaming industry in Germany, announce their cooperation. As part of the partnership, ZEAL will integrate a continuously growing number of online games from the Berlin-based development studio GAMOMAT into its games portfolio in the web shops of its brands LOTTO24 and Tipp24. The cooperation has officially started in April this year.
Strong advantages for both sides
The cooperation brings advantages for both companies: While ZEAL can expand its product range with GAMOMAT’s popular and high-quality titles and also benefits from the company’s experience in international markets, GAMOMAT will increase its targeted reach and growth through its cooperation with ZEAL.
“With GAMOMAT’s popular games, we are expanding our portfolio with high-quality titles that will delight our customers,” says Alex Green, Vice President Games at ZEAL. “We are proud to have such an experienced and successful partner like GAMOMAT at our side and are very much looking forward to the mutual exchange.”
“We are proud of our partnership with ZEAL,” says Robert Kocher, Managing Director of GAMOMAT Distribution GmbH. “Our goal is to reach as many satisfied customers as possible with our portfolio. The regulated market in Germany is a home turf for us, and therefore the integration of our titles into ZEAL’s high-quality portfolio is particularly important to us. For us, this is another step in our sustainable growth strategy with a trusted partner.”
The post ZEAL and GAMOMAT announce partnership appeared first on European Gaming Industry News.
Greece
Spinmatic goes live with Betsson in Greece

Spinmatic, B2B provider of premium casino games, and Betsson, a giant behind one of the world’s largest betting and online casino platforms, have partnered to bring some of the industry’s most exciting titles to Greece.
Following recent launches with leading operators in the region, Spinmatic continues its upward trajectory, delivering a portfolio that’s not only tuned to local markets but also stands out globally for its quality and creativity.
This exciting new deal builds on a long-standing partnership between Spinmatic’s sister company, GoldenRace, and Betsson – who have been enjoying the most realistic Virtual Sports and solutions on the market.
Anastasios Apostolou, Gaming Manager Greece at Betsson, proudly shared “We’re pleased to launch Spinmatic’s portfolio for our players in Greece. This addition enhances our offering with a selection of visually appealing and entertaining titles. At Betsson, we’re committed to continually broadening our content library to suit a wide range of player preferences, and Spinmatic’s games are a welcome addition to our diverse line-up.”
From fast-paced Crash games like Meteoroid Deluxe to the adventure-packed Ed Jones and the Book of Seth, Betsson players now have access to some of Spinmatic’s flagship titles. Whether they’re Jackpot chasers, retro lovers or high-speed thrill seekers, there’s a Spinmatic game ready to hit the mark.
“We are proud to see our games live with Betsson, a brand known for its high standards and player loyalty,” said Norbert Mathies, Managing Director at Spinmatic. “This partnership confirms that Spinmatic’s commitment to quality and innovation is exactly what leading operators are looking for.”
Greece’s regulated igaming market continues to offer exciting opportunities for forward-thinking brands. With major partnerships already live and more launches ahead, Spinmatic is demonstrating it’s ready to push even further.
The post Spinmatic goes live with Betsson in Greece appeared first on European Gaming Industry News.
Asia
Xailient and Konami to Debut Privacy-Safe Biometric Innovation for Table Games at G2E Asia 2025

Xailient Inc., the world leader in privacy-safe computer vision AI, announced the debut of a groundbreaking biometric innovation in partnership with global gaming leader Konami Gaming Inc. At G2E Asia 2025, Konami will unveil SYNK Vision Tables, a new addition to its award-winning SYNKROS casino management system, powered by Xailient’s privacy-preserving facial recognition AI technology.
Attendees of G2E Asia 2025 will be among the first to experience SYNK Vision Tables in action, as Konami showcases the new technology at Booth #B1303 at The Venetian Expo in Macau. The solution delivers seamless player recognition, real-time rating and instant rewards—marking a transformational step in the convergence of biometric technology and gaming operations.
This latest innovation extends the success of SYNK Vision Slots to the live table games environment, providing casinos with a unified biometric ecosystem that automatically recognizes players as they sit down—without the need for loyalty cards. For players, the experience is frictionless, secure, and personalized. For operators, it offers powerful real-time insights, reduced fraud risk, and improved player engagement.
“SYNK Vision Tables represents a major leap forward in biometric player tracking. By combining Xailient’s real-time, privacy-safe AI face recognition with Konami’s SYNKROS system, we’re delivering next-generation capabilities that enhance the player experience while upholding the highest standards of privacy and data protection,”said Lars Oleson, CEO of Xailient.
Mallika Patel, VP of Product at Xailient, said: “Face Recognition AI provides triple benefit from a single technology. Responsible gaming, anti-money laundering, and patron loyalty programs all benefit from robust and reliable replacement to carded play.”
“Together with Xailient, we’re enabling operators to unify their slots and tables under a single intelligent ecosystem. With SYNK Vision Tables, operators can improve the accuracy and efficiency of their loyalty programs while providing players with a streamlined, personalized, and cardless experience,” said Joe Mayer, Systems Sales & Operations Manager at Konami Australia Pty Ltd.
The post Xailient and Konami to Debut Privacy-Safe Biometric Innovation for Table Games at G2E Asia 2025 appeared first on European Gaming Industry News.
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