Trinity Gaming India Along with Lenovo, Intel and YouTube Takes First Steps to Reshape the Indian Creator Economy

Trinity Gaming India, has launched Gamerz Night Live, a virtual gaming campaign property that has attracted around ten million viewers so far. The campaign has been launched in collaboration with Lenovo, Intel and YouTube and is focused on developing the Indian creator community.

This initiative has provided a platform for over 100 creators from across the country to showcase their talents. The campaign has been launched to assist upcoming creators in promoting their content, building their profiles and sharing the spotlight with other top creators. The event has featured leading content creators and influencers including Mortal, Scout and Regaltos among other regional, micro and mini creators from around the country.

The campaign has run for a period of over eleven weeks and has successfully aired more than 14 episodes to date, complemented by regular uploads of shorts and community posts and has generated over six million views with 15 episodes aired over YouTube. The Gamerz Night Live account serves as the platform for all upcoming episode announcements, highlight reels from previous episodes, engaging stories and collaborative posts and these have generated over ten million views.

YouTube Gaming is the home for some of the most popular gaming creators around the world, gaming events and premieres and only-on-YouTube moments that draw the gaming community together.

“At Trinity Gaming India, our primary objective has consistently been to furnish creators with a platform conducive to growth and the establishment of a career in gaming,” the co-founder and Chief Executive Officer for Trinity Gaming India, Abhishek Aggarwal, said. “Through Gamerz Night Live, we are presenting unprecedented opportunities for creators nationwide, irrespective of their current size and follower count.

“The resounding success and positive feedback witnessed this year serve as a testament to the promising trajectory, assuring an even more substantial presence in the gaming landscape for the upcoming year.”

The games played by the creators include Battleground Mobile India (BGMI), Valorant, CS Source 2, Fall Guys, Among Us, Prop Hunt and GTA V. The partnered creators come together not only to create fun content but also to battle it out as part of a team in BGMI, Valorant and CSGO.

With such fan-favorite titles and creators, Gamerz Night Live aims to penetrate audiences across the country, making it a highly inclusive and diverse celebration of gaming. The event will conclude by December of 2023.

“Gamerz Night Live is the first ever recreational gaming IP where gaming content creators of varied sizes come together and enjoy gaming as a wholesome part of entertainment,” Anita Kotwani, South Asia Media Chief Executive Officer for Dentsu and Dentsu Gaming Lead, said. “Brands like Lenovo and Intel have marked their footprints in the gaming industry by launching gaming-centric brands like Legion, LOQ, Gaming IdeaPad, Intel Arc and 13th gen processors that are beneficial for the consumers to make, record and consume content. Through Gamerz Night Live, Intel and Lenovo get a chance to showcase themselves in front of the relevant audience focusing on the TGs suitable for brands like Lenovo and Intel.”