partnerships
Premier Greyhound Racing announces broadcast and digital media partnership with Sky Sports Racing and attheraces.com
Premier Greyhound Racing (PGR) announced that it has secured an exclusive agreement to broadcast greyhound racing on Sky Sports Racing from 1 January 2024.
The daily coverage from PGR tracks on Sky Sports Racing will be complemented by a new, dedicated red button channel available behind the main channel in Sky homes, which will mean fans can see every PGR race covered live.
In addition, every PGR race will be streamed live on the new greyhounds.attheraces .com website.
Premier Greyhound Racing aims to be the global home of greyhound entertainment by providing the best quality and most sustainable British greyhound racing for betting operators and racing fans, built on a platform promoting the highest welfare and integrity standards that is aligned with the Greyhound Board of Great Britain’s policies and standards.
This new media partnership is an important step in PGR’s ambition to unite stakeholders and provide the comprehensive shop window the sport deserves, championing the stars of the show – the greyhounds – and those who dedicate themselves to their care and expert training.
PGR has already invested significantly in data tools for its premium greyhound racing product and innovations will be brought to the coverage on Sky Sports Racing and greyhounds.attheraces .com including enhanced graphics for form, statistics analysis, racecards, bet prompts and race predictors.
As part of the partnership with PGR, attheraces .com is set to invest and develop its greyhound racing offering further over the next 18 months with a second phase, new site roll out planned for release by autumn 2024.
Mark Kingston, Director at Premier Greyhound Racing, said:
“We are thrilled to partner with Sky and Sky Sports Racing, well known for its high-quality horse racing broadcast and digital coverage in the UK and Ireland. Viewers will be able to enjoy more live greyhound racing than ever before, tracks from all over the country will be showcased and we hope this significant partnership will help extend the reach of the sport, attract more fans and secure a bright future for the industry.”
James Singer, Commercial and Media Rights Director, Sky Sports Racing, said:
“This partnership is great news for our viewers and users who will have access to dedicated greyhound racing coverage for the first time on the Red Button and via a new website destination which we aim to develop much further over the coming months. Our own research shows there is a strong appetite for it. We fully support PGR’s intentions in properly showcasing the sport as well as its crucial commitment to welfare and ensuring that greyhounds have the best experience during their career and into retirement.”
For more information, please visit: www.premiergreyhoundracing. co .uk
iConvert, the conversion platform built specifically for iGaming, is partnering with online casino and sportsbook Wikibet.com operated by Geeker Technology N.V., to ramp up first-time deposits (FTDs) across all its markets and English-speaking territories worldwide.
Wikibet.com is built for players, including VIPs, who value speed, simplicity, and real rewards. But even the best user experience needs to be matched with conversion flows that deliver. That’s where iConvert steps in.
The goal? Maximise player acquisition without maxing out marketing budgets.
By using iConvert’s behavioural overlays which are tailored by traffic source, GEO, and device, Wikibet.com is now optimising every visit in real-time, ensuring more of the right players convert the moment they land.
Wikibet gets it. They’ve built an operator brand with sharp UX, live dealers, and serious player rewards. Our job is to make sure every marketing dollar they spend results in deposits, not dead ends. This partnership is about precision, targeting bounce points, streamlining the journey, and turning intent into revenue
Ashley Wood, CEO, iConvert: “We built Wikibet for players who care about quality and speed, so it made sense to work with a partner who could bring that same mindset to conversion. iConvert gives us real-time insight, clean integration, and tangible FTD uplift. We’re excited to scale this across multiple markets and see what’s possible.”
Idan Levy, CEO of Wikibet.com: “This partnership marks another strategic step in iConvert’s global expansion, now powering over 140+ operators across 50+ markets, with over 3 million FTDs delivered to date.
Because in 2025, traffic alone isn’t enough. Conversion is the edge.”
The post Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets appeared first on European Gaming Industry News.
Global iGaming powerhouse SkillOnNet has announced the expansion of its strategic partnership with award-winning game developer PG Soft bringing the studio’s acclaimed content to the regulated Brazilian market.
The move comes just months after SkillOnNet went live in Brazil with its licensed brands PlayUZU.br and BacanaPlay.br, as one of the first operators to gain approval from the brand-new licensing regime.
The integration of PG Soft’s engaging portfolio, including the wildly popular Fortune Tiger, will bolster SkillOnNet’s offering in one of the most exciting emerging markets in the world.
Fortune Tiger, known locally as Jogo do Tigrinho, has become a cultural phenomenon in Brazil. Its rapid rise has been fueled by viral marketing on platforms like TikTok and YouTube, where influencers showcase big wins and gameplay tips.
PG Soft’s content is already live in over 100 countries and supports 23 languages and 100 currencies. Known for rich visuals and innovative mechanics, the studio has earned global recognition for its ability to connect with players across diverse markets.
SkillOnNet operates more than 40 brands in regulated markets globally and boasts a platform of over 7,000 titles from the industry’s top providers. PG Soft’s integration further diversifies SkillOnNet’s content portfolio, solidifying its position as a key player in Brazil’s rapidly growing iGaming landscape.
Jani Kontturi, Head of Games at SkillOnNet said: “Brazil is a market full of potential, and we’re investing heavily to ensure we become a top-tier operator here. PG Soft’s content, especially Fortune Tiger, has already made a big impact in the region. This collaboration strengthens our commitment to localising our offering and bringing world-class entertainment to the market.”
PG Soft commented: “We’re delighted to extend our partnership with SkillOnNet into Brazil, a market where our games – especially Fortune Tiger – have really resonated with players. SkillOnNet is a leading name in regulated markets, and their ambitious plans for Brazil match our own. We’re confident that this collaboration will set a new benchmark for quality and engagement in the region.”
The post Wildly popular ‘Fortune Tiger’ game among PG Soft Brazil rollout appeared first on Gaming and Gambling Industry in the Americas.
The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.
Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”
Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.
OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.
The post OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino appeared first on Gaming and Gambling Industry in the Americas.
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