partnerships
Casumo Extends Partnership with OpenBet’s Neccton
Operator deploys Neccton’s leading AI-enabled responsible gaming and anti-money laundering (AML) technology across multiple jurisdictions
OpenBet, a leading content, platform and service provider to the sports betting industry, has strengthened its partnership with Casumo following an agreement with the award-winning online casino to deliver cutting-edge compliance technology powered by Neccton.
As part of the collaboration, Neccton’s market-leading compliance software will be available to Casumo’s customers across a variety of jurisdictions including the United Kingdom, Sweden, Ontario, Gibraltar, Spain and Malta. This integration will notably enhance Casumo’s responsible gaming and anti-money laundering (AML) capabilities in these highly regulated markets.
With a global presence operating in more than 30 countries, OpenBet’s Neccton boasts an extensive history of pioneering software and services for the gaming industry, under the visionary leadership of Dr Michael Auer and Andreas Schneeberger.
Neccton’s solution engages with players in real time through inbox and pop-up messages. By facilitating early detection and communication, it effectively mitigates problem gambling risks, generating a sustainable and enduring customer relationship. The ongoing evaluation and integration of algorithms and insights into academic research underlines the credibility of Neccton’s technology.
Casumo was founded in 2012 on the premise that technology drives innovation. Its partnership extension with Neccton further reinforces this commitment, ensuring its players are equipped with a robust solution designed to foster a safe and trustworthy gambling environment.
“Our expanded collaboration with Casumo underscores the value of technology in prioritising player protection and fostering safer gambling experiences on a global scale,” the Managing Director for Neccton, Dr Michael Auer, said. “Neccton’s all-in-one solution guarantees that Casumo gains access to industry-leading software, equipped with player profiling and comprehensive reporting capabilities. This integration will not only enhance the overall betting experience but also ensure its utmost security.”
“We are excited to partner with Neccton to enhance our live player monitoring capabilities across multiple jurisdictions,” the Chief Customer Experience Officer for Casumo, Sandhya Singh, said. “Player protection is an integral part of Casumo and Neccton is a proven leader in this field with its model, based on behavioural research.
“Proactively monitoring and engaging with players with personalised feedback helps customers make better-informed decisions about their play. We want to establish a long-term, sustainable relationship with our players and deliver a good experience on our site. Securing our player’s safety is crucial to achieving this goal.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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