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FIA and IESF announce partnership in coalition against online abuse in sport

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The Fédération Internationale de L’Automobile (FIA) is proud to announce its latest partnership with the International Esports Federation (IESF) in the fight against online abuse in sport. The agreement ceremony occurred at the 8th World Esports Summit in Busan, Republic of Korea, between General Secretary Boban Totovski and UAOA Campaign Leader Erin Bourke on behalf of FIA President, Mohammed Ben Sulayem.

As the digital world becomes increasingly ubiquitous, the IESF is central to this movement; uniting technology and competitive sports under one banner. Since its inception, the IESF has expanded to represent over 140 nations. It consistently promotes Esports as an actual sport beyond language, race, and cultural barriers, culminating in eight world Esports summits and several world championship events.

The collaboration between the FIA and IESF signifies a commitment to fostering a safe and inclusive environment for all stakeholders engaged in competitive sports. By leveraging their collective expertise and resources, both federations have pledged to:

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  • Support the development of scientific research and promote the organization of knowledge sharing.
  • To establish effective frameworks in the response to online abuse including clear guidelines for stakeholders.
  • To develop and implement educational programs aimed at competitors, officials, entourages, and fans to raise awareness about online abuse and best practices.

Mohammed Ben Sulayem, FIA President said:

“We deeply appreciate the IESF’s support as we advance our mission to drive out online abuse in sport. The IESF stands as a crucial partner, epitomizing connectivity and inclusivity through Esports and the digital realm. Together, through collaboration and commitment to action, we remain dedicated to paving the way for a safer, more respectful online environment for all.”

Boban Totovski, IESF General Secretary said:

“The process of building and developing the Esports ecosystem requires continual commitment and devoted Partners, and I’d like to use this opportunity to announce our new partnership with FIA, an organization sharing the same values as IESF, willing to participate and contribute to the long process of establishing a sustainable Esports platform.”

The IESF and FIA invite fellow federations and stakeholders passionate about preserving the integrity of the sporting ecosystem to join them in this coalition.

About the FIA United Against Online Abuse campaign

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The ‘United Against Online Abuse’ campaign (UAOA), pioneered by FIA President Mohammed Ben Sulayem, is a collective stance against the growing epidemic of online abuse and hate speech in sports within the sporting ecosystem. The campaign is supported by the FIA Foundation. By uniting fellow Sports Federations, National Governments, Regulatory Institutions, and Technological Platforms, the coalition aims to bring about regulatory and behavioral change. We are research-led in our approach, and we are committed to action for the protection of our competitors, officials, fans, volunteers, and entourages. To date, the UAOA coalition has welcomed endorsement from the Governments of France, Greece, and Slovenia, alongside extensive discussions with the Governments of Belgium, Brazil, Malaysia, Spain, Mexico, Monaco, Singapore, China, Japan, Jamaica, and the UK. In academic, technological, and institutional relations, our lead research partner is Dublin City University, with ongoing discussions between UNESCO, the Council of Europe, Mozilla Firefox, and TikTok. In sporting relations, FIM, the International Esports Federation, ASETEK Sim Sports and Peace and Sport Monaco have signed the campaign’s Charter. Whilst a further 17 federations, including FIFA, the IOC, the ITF, World Athletics, World Netball and World Squash are expected to be welcomed into the coalition in due course.

 

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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