partnerships
Betsoft Gaming Boosts Brand Exposure Through iGP’s Game Aggregator, iGaming Deck
More operators will be able to offer their players Betsoft’s award-winning content through new API
Renowned casino entertainment software provider, Betsoft Gaming, has made its portfolio of slots, table, mini and crash games available through iGP’s recently launched aggregation platform iGaming Deck.
With a raft of awards including RNG Supplier of the Year 2023, Betsoft slots guarantee to drive player engagement and loyalty across demographics. In addition, all Betsoft releases are translated, localised and certified to ensure the ultimate playing experience.
Betsoft also delivers a significant cross section of casino entertainment products and in-game enhancement tools. These include Take the Prize™ and Tournament, both part of Drive™, Betsoft’s comprehensive gamification ‘toolbox’.
Highly popular slots from Hold & Win global No 1 Golden Dragon Inferno™, Game of the Year Wilds of Fortune™ to Slot of the Year Alkemor’s Elements™ will be available to iGaming Deck clients with immediate effect.
Founded in 2016 and headquartered in Malta, iGP is a significant entity in the iGaming industry. Boasting 100+ game provider partnerships and managing in excess of €500m in monthly bets, it has built its reputation on security, service and speed.
As part of the continued expansion strategy, iGaming Deck was launched in 2023 to provide a superior offering of 5,000+ titles alongside account management and back office support to operators. Delivering seamless integration with any gaming website through a single API, iGaming Deck was designed to revolutionise the way players, online casinos, and game developers interact.
Fernando Van Velzen, Head of Account Management, Betsoft Gaming, said: ‘We are very pleased to be working with a business whose goals and standards are fully aligned with our own. Increasing access to our growing portfolio of slot releases and associated products is key to our development and we are looking forward to a positive working relationship.’
Matthew Calascione, COO, iGP followed: ‘We are delighted to offer Betsoft releases to our constantly expanding customer base. Working with a content supplier of Betsoft’s calibre is essential to both deliver the standards we have set for ourselves and maintain our competitive edge. We anticipate a mutually beneficial and long-term relationship going forward.’
Betsoft’s portfolio is highly customer focused and mobile led. New releases are eagerly anticipated by players and operators alike as they are designed to deliver player engagement and brand loyalty.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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