Founder of RR Group announces the launch of a new brand – iKon., a first-of-its-kind solution in performance marketing. Unlike anything currently on the market, iKon. is revolutionizing the industry by eliminating traditional media buying from the equation. Instead of buying traffic, we offer performance-driven creatives on a revenue-share basis – a radical departure from the conventional agency model.

Founded by Nikolai Belikov, a recognized industry expert, and backed by a team of experienced specialists, iKon. focuses on helping brands enhance their strategies, improve performance, and navigate the ever-changing digital industry with precision and confidence. iKon. does not compete with in-house teams – it strengthens them. Through strategic guidance, creative expertise, and comprehensive education, brands gain the ability to enhance their internal operations rather than relinquish control. The focus is not on short-term media buying but on establishing trusted partnerships and long-term success.

A Game-Changing Era: Media Buying Without Buyers

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The industry is saturated with media-buying agencies, yet their fundamental approach remains unchanged: buy traffic, optimize, repeat. Recognizing the limitations of traditional models, iKon. has redefined the approach to performance marketing. Rather than hiring buyers or allocating massive budgets to ad spend, iKon. focuses on creativity, strategic execution, and performance optimization in ways unmatched by any other player in the industry.

By removing the reliance on media buyers, iKon. has developed a model that places brands firmly in control. With a focus on creative production, anti-fraud strategies, strategic consulting, and media optimization, iKon. provides a comprehensive framework for sustainable and scalable growth.

The Four Pillars of iKon.’s Success

What sets iKon. apart? A results-driven methodology built on four fundamental pillars:

• High-Impact Creative Solutions – Creativity determines success in a competitive digital landscape. iKon. develops performance-driven creatives that do more than capture attention – they engage, convert, and drive measurable revenue growth. With deep expertise in iGaming, iKon. crafts content designed for impact.
• Strategic Consulting – Leveraging deep industry knowledge, iKon. helps brands identify blind spots, optimize internal workflows, and implement anti-fraud measures to maximize ROI. With media buying and marketing expertise, the team ensures every advertising dollar works harder and smarter.
• Resale & Media Optimization – Strong partnerships with top-tier advertising sources allow iKon. to unlock new opportunities in media space utilization. Through a refined approach to resale strategies and ad account management, iKon. enables brands to maximize underutilized assets, enhance media efficiency, and generate additional revenue streams without direct involvement in traffic acquisition.
• Brand Performance Optimization – Success isn’t just about visibility – it’s about sustainability. iKon. builds high-performance marketing ecosystems that fuel long-term brand growth and profitability.

Industry Pioneers at the Helm

Behind iKon. is a team of seasoned digital specialists, each selected for their expertise and ability to drive measurable impact. Personally assembled by Nikolai Belikov, this group brings together deep industry knowledge, technical acumen, and a results-oriented mindset. With backgrounds spanning media buying, creative execution, anti-fraud strategies, and strategic consulting, the team is dedicated to confidently helping brands navigate complex digital landscapes.

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The Future of Performance Marketing Starts Today

iKon. is not just another addition to the market – it’s a partner for brands looking to scale sustainably and intelligently. By integrating consulting, creative, and performance-driven strategies, iKon. empowers businesses to make informed decisions and build resilient marketing infrastructures. With a focus on collaboration, expertise, and long-term success, iKon. is redefining the standards of performance marketing.

Ready to take your brand to the next level?

iKon. – Because No One Else Can Do It Like This.

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On 27 and 28 May the Serbian capital will once again host Belgrade Future Gaming exhibition. EGT Digital will participate in it along with EGT for another year in a row. Both companies will expect their guests on stand E1.

EGT Digital will reveal its rich gaming world, including the jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, as well as over 140 casino games on different themes, which have presence in more than 50 markets worldwide. Visitors will also be able to learn more about the newest addition to the provider’s jackpot portfolio: the 4-level multi-denomination Gods & Kings Link. Currently including 2 games: Glorious Alexander and Ape of Luck, it will offer players an exciting experience full of great winnings, attractive bonuses, and a lot of fun.

The company’s iGaming platform X-Nave will also be on display. Featuring 4 main modules: Gaming Aggregator, Sport Product, CRM Engine, and Payment Gateway, it stands out with great flexibility, thanks to which each of the modules can function as part of the turnkey solution or operate independently, as they allow integration with third-party developments.

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The Gaming Aggregator will present its vast range of over 13,000 titles from more than 130 popular providers together with numerous functionalities for content customization. The Sport Product will demonstrate its rich sports and esports content across a number of markets globally. The CRM Engine with its player management tools and bonus features, as well as the Payment Gateway, covering a rich diversity of payment methods, will further expand operators’ options to create more personalized and engaging offerings for their clients.

“Participating in Belgrade Future Gaming has always been very rewarding for us and I have every reason to believe that this year’s edition will once again bring us excellent results,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. She added: “We can’t wait to meet with our valued current partners and potential future customers from the region and show them our latest innovations, that can make their business even more successful.”