partnerships
Groove take it to the edge with Arrow’s Edge deal

Rebranded iGaming casino platform provider and aggregator Groove is back in the news with another partnership, this time around with game developer Arrow’s Edge.
Arrow’s Edge is an innovative online game developer with a 10-year track-record, providing a comprehensive range of gripping casino games including counterculture hit Back to the 60s, Formula Fortunes, Wizards Jackpot, Monster Blowout, Ocean Life, Chase the Cheddar, Yakuza Slots, Chef Wars, The Winning Dead, Ibiza, Aruban Nights, Panda Planet, and the American football themed 4th and Goal, amongst a cache of over 60 slots.
In addition to slots, Arrow’s Edge also produces a series of table games and video poker games. Through Groove’s aggregator, GroovePlay, operators can access powerful marketing tools on a local or global level, and implement tournaments available from Arrow’s Edge. These can involve numerous levels of customisation, including varying entry fees, structures, prize pools, and games.
The games in tournament format come loaded with bonus rounds and animations, and on top of it all, there are dazzling leaderboards which help ramp up the excitement.
Another easy-to-access GroovePlay marketing feature revolves around the jackpots including Mini Jackpot, Video Poker Jackpot or Mega Jackpot; each of which delivers added value to both casinos and players.
Following a brand refresh and outings with the new brand at iGB Live and SBC Barcelona, aggregator and platform Groove attended SiGMA Europe in November, showcasing Groove’s popular portfolio of world-class content and sports-betting that now includes Arrow’s Edge.
Groove’s recent rebrand gives the company a new look and a new website has been launched at www.groovetech.com with the game portfolio now featuring over 15,000 games, adding well over 100 new games monthly from a dynamic stable of over 100 leading content partners, which Arrow’s Edge proudly joins.
Groove works with tier-1 operators and beyond to professionalise technology solutions that deliver high performance and sustainable revenue around aggregated content ranging from slots, online casino and live casino, to poker and table games alongside a suite of new crash games, in multiple currencies and languages.
A spokesperson for the Arrow’s Edge team said that one of the key values the company is built on is care and dedication for every relationship and each and every partnership no matter the size. The spokesperson continued by saying that Arrow’s Edge cross-platform games and wide range of the matics is a snug fit with Groove, and concluded; “We are sure players and operators will enjoy the variety of excellent features and innovations, including our tournaments and jackpots.”
Yahale Meltzer, COO and co-founder at Groove, said: “After another year of hard-won commercial success, we feel even more committed to continuing to provide our casino cluster with an outstanding offering that pushes the boundaries to the edge; which is why we have onboarded Arrow’s Edge, who have come along in leaps-and-bounds over the last couple of years. We look forward to kicking things off with a bang by listing Arrow’s Edge in our new data-driven B2B Recommender seen by all our casinos.”
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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