RubyPlay Enters Italian Market with Expanded PokerStars Partnership

Deal follows milestone signing and direct integration earlier in 2023

RubyPlay, an innovative B2B iGaming development studio, is making its first direct integration within the Italian market after signing with leading operator and Flutter Entertainment brand PokerStars.

The expanded agreement follows a successful launch with the operator earlier in 2023, which saw RubyPlay’s top-performing titles such as Shake Shake Money Tree and Diamond Explosion 7s go live.

The provider is set to create further bespoke titles for PokerStars in the near future, with Italian players now able to discover these alongside the rest of RubyPlay’s dynamic, forward-thinking portfolio.

Italy is a key market for many in the iGaming industry and a significant development for RubyPlay. It comes after the recent launch of its acclaimed Immortal Ways franchise, which has seen the provider exceed its own records for retention and engagement.

The move underscores the provider’s commitment to strategic growth in regulated markets worldwide and follows a year full of considerable growth. RubyPlay plans to extend its reach to the likes of Romania and Spain in 2024, continuing its strides in global expansion.

“We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars,” the Chief Product Officer for RubyPlay, Dr Eyal Loz, said. “This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content.

“Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy and soon in Romania and Spain, furthering our significant strides in the industry.”