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Mobile gaming needs more talent to power the UK’s tech revival, claims industry expert

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Fatih Haltas, founder of mobile game developer Matchingham Games, believes the UK could lose its European tech crown if action isn’t taken by industry and government to attract more investment and talent to the mobile gaming sector.

Haltas set up Matchingham Games in the UK in 2020 to tap into its established tech ecosystem. Since then, the company has grown to over 120 staff members and achieved nearly 500 million installs, but Haltas says mobile gaming developers still struggle to attract the best talent and institutional investment, which is stunting growth opportunities in the sector.

Haltas said: “The UK has done a fantastic job in cultivating a dynamic gaming sector, and we have the infrastructure to truly become a world leader in mobile gaming. We already have the biggest gaming market in Europe, but we must attract more talent and investment from the global giants like the US, Japan, and South Korea.”

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Currently, firms can apply for employee sponsorship licences, but these require upfront payment and often come with long administrative processes. Haltas believes removing these financial barriers and offering targeted, streamlined gaming visas would attract crucial investment and talent to drive growth in mobile gaming and the wider UK tech sector.

He continued: “There has been commendable government action for the gaming sector as a whole, like the UK Games Fund and Video Games Tax Relief. Unfortunately, these aren’t targeted for the specific talent challenges in mobile gaming. Young developers are still drawn to the more high-profile console studios and titles.

“The UK’s gaming industry has established foundations and proven growth potential. With some surgical support in talent acquisition, like easing visa requirements for tech graduates from overseas, the industry can be left alone to do what it does best – developing market-leading games. This would lead to a surge of investment into the sector.”

Haltas believes another option available is increasing the Business Asset Disposal Relief (previously Entrepreneurs’ Relief) lifetime allowance from £1 million to its previous ceiling of £10 million, and argues this would encourage companies to relocate to the UK to develop their games and stimulate M&A activity in the sector.

Haltas’ intervention comes in the wake of Drake Star’s latest Global Gaming Report, which shows the UK lagging behind an uptick of M&A activity in the industry (full report).

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Q3 saw the biggest strategics, like Tencent and Playtika, consolidating, and Q4 has seen the Activision/Microsoft merger finally close. While many commentators have questioned what the Microsoft deal means for the industry, Haltas insists the lack of M&A activity in the UK highlights how institutional investors don’t take mobile gaming as seriously as other markets.

Haltas continued: “The UK mobile gaming sector often presents more lucrative commercial opportunities than the console and the PC sector, yet investors consider it a second-rate form of gaming. This mindset needs to change.”

In 2022, the global market revenue for mobile games was $91.8 billion dollars; for console games it was only $52.2 billion (statista). Mobile also makes up a larger percentage of total gamers; in the US it’s estimated that 48.3% of the total population are mobile gamers (Insider Intelligence).

The Drake Star Q3 report details 42 deals in the mobile gaming sector, with a value totalling $316 million. Total gaming deals across both console and mobile are concentrated in North America, with 11, and Asia, with 13.

The increase in gaming deal flow in these markets follows the introduction of talent incentives. India’s AVCG incentives provide cash for companies developing content in India, and further support for those employing a 15% Indian workforce (Confederation of Indian Industry). Turkey provides cashback incentives for UA expenditure (Turkish Ministry of Commerce) and the UAE’s AD Gaming initiative provides support for locally developed games (AD Gaming). In a European context, some EU countries offer corporate tax relief.

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HSBC Innovation Banking’s ‘Data Commons’ initiative with Dealroom outlines the state of the UK tech industry (full report). Whilst the UK leads the European market, with its startups having raised $8.9 billion so far this year, its European competitors are catching up as investment lags behind the European average.

Haltas believes the UK is now at a disadvantage to other markets and while the government’s recent autumn statement included measures to support British business, he’s calling for sector-specific support targeted at high-growth industries.

Haltas continued: “The UK’s mobile gaming sector now risks lagging behind other markets and while the impetus is on the industry to drive growth, a little push from the government could have knock-on effects that go beyond gaming.

“Bringing in the best talent in one tech sector inevitably attracts the best developers and designers in other areas, and this will be a massive draw for investment into UK tech. The UK’s mobile gaming industry could become a lightning rod of investment and capital, revitalising the wider UK tech ecosystem.”

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Phantum Introduces High-End Mousepads with Collectible Packaging and Parisian Design Roots

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Bridging the gap between functional hardware and considered design, Phantum debuts its first line of high-performance mousepads. The collection is built for users who demand precision but won’t compromise on aesthetics. Developed in Paris by founders Amine G. and Victor B., the mousepads combine minimalist design with carefully selected materials and collectible elements, positioning the product as a functional tool and a design object.

Created for gamers and digital creatives, Phantum’s mousepads emphasize tactile performance while remaining visually restrained. The surfaces are crafted using Japanese Poron and advanced fabrics chosen for their durability, responsiveness, and sensory qualities. Each product is designed to enhance, not distract from, the overall composition of a desk setup.

The company’s visual language draws on space, transparency, and disappearance themes, an intentional move to create objects that integrate flawlessly into a work or play environment. “Every detail reflects our DNA: clean, sharp, and futuristic,” said co-founder Amine G., whose tech-focused YouTube channel, MRG TECH, has built a following of over 200,000 subscribers. “We create tools that disappear under the hand but leave a lasting impression through design, feel, and finish.”

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Phantum’s founders launched the brand after finding few products that met their standards for both performance and design integrity. The debut line is only the beginning: the team is developing glass mousepads and matching performance sleeves, with plans to expand into a broader ecosystem of desk essentials. Each new release will continue to feature collectible packaging designed to add narrative value rather than act as decoration.

Though recently launched, Phantum is already drawing attention beyond France, particularly in Latin America, where design-conscious gamers have begun to integrate the mousepads into their setups. The first collection is now available on phantum.co, with new formats and accessories to follow.

The post Phantum Introduces High-End Mousepads with Collectible Packaging and Parisian Design Roots appeared first on European Gaming Industry News.

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CyberPowerPC India launches ‘Play Guarantee’ campaign for a transparent and gamer-first experience

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In a move aimed at increasing transparency and consumer trust in India’s rapidly growing PC gaming ecosystem, CyberPowerPC India has launched its ‘Play Guarantee’ campaign, aimed at giving Indian gamers greater confidence and clarity when purchasing high-performance gaming PCs. By introducing a 30-day satisfaction assurance on its Play Ready systems, the initiative seeks to reduce uncertainty in the buying process and reflect the brand’s trust in the quality and consistency of its builds.

In a market where gamers often make high-investment purchases without knowing exactly how their machine will perform until they bring it home and install a game, CyberPowerPC India is changing the game. With the Play Guarantee, CyberPowerPC India reinforces its confidence in the performance and reliability of its systems, offering buyers added assurance that what they receive will meet or exceed expectations. This is a first-of-its-kind offer in India’s custom PC market.

Every system sold under the Play Guarantee will be built using 100% brand-new parts sourced from authorized manufacturers. Each PC will come pre-installed with a genuine and activated version of Microsoft Windows at the BIOS level, ensuring users avoid post-purchase license issues or hidden software costs.

Additionally, customers will receive one year of on-site support, with certified technicians dispatched to their location for repairs or replacements, eliminating the need for long shipping delays or third-party service centers. Before dispatch, all the PCs undergo rigorous stress testing using global industry benchmarks to ensure performance integrity across GPU, CPU, thermals, and memory.

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Vishal Parekh, Chief Operating Officer, CyberPowerPC India commented,“As more Indian gamers upgrade to high-performance PCs, trust becomes a critical factor. Gamers shouldn’t have to take a leap of faith when buying a PC. They should know what they’re getting and know it works right out of the box. We at CyberPowerPC India always believed in transparency, may it be sharing FPS benchmarks before purchase or building with only brand-new components.  The ‘Play Guarantee’ campaign aligns perfectly with our commitment to building a credible, consumer-first ecosystem in Indian PC gaming, especially as the community becomes more competitive and discerning.”

According to a NeoGrowth study, 54% of Indian consumers prefer offline shopping due to the assurance of authenticity and product quality, underscoring a strong demand for transparency in purchase decisions. CyberPowerPC India’s ‘Play Ready’ campaign aims to replicate this confidence in the online custom PC market.

This campaign follows the company’s recent efforts to strengthen grassroots esports infrastructure, including its partnership with Indian esports organization Orangutan to power ApeCity, a dedicated esports arena in Navi Mumbai, with high-performance systems.

As part of its ongoing investment in the growth of India’s PC gaming market, CyberPowerPC India is also working to make high-performance gaming setups more accessible to a wider range of gamers. With the launch of its ‘Play Ready’ campaign, the company aims to foster a gaming culture built on transparency, trust, and a seamless user experience.

The post CyberPowerPC India launches ‘Play Guarantee’ campaign for a transparent and gamer-first experience appeared first on European Gaming Industry News.

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Gamecity Hamburg Supports six new Digital Games with Prototype Funding

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In the latest round of Prototype Funding, Gamecity Hamburg, part of Hamburg Kreativ Gesellschaft, supports six promising digital games with up to 80,000 euros each as a non-repayable grant. This funding enables start-ups in Hamburg and supports companies in developing marketable prototypes. In addition, start-ups and developers can apply for Gamecity Hamburg’s Games Lift Incubator until June 10: https://www.gamecity-hamburg.de/de/inkubator/

The awarding committee selected projects with the greatest market potential from the many applications. Including this seventh round of funding, the development of 37 prototypes has been supported as part of Prototype Funding since 2020. The application phase for the next Prototype Funding round will start in spring 2026.

“The high quality of the projects submitted to this funding round led to an intensive decision process within the awarding committee. The funded projects show a wide variety of genres, ideas, and teams. With the Prototype Funding, we are supporting established companies and up-and-coming start-ups in Hamburg as a games location,” commented Dennis Schoubye, Head of Gamecity Hamburg and member of the awarding committee.

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The 2025 funding recipients were selected by the awarding committee, consisting of Hamburg industry experts Nina Müller (VP Publishing & Development Services, Goodgame Studios), Jonas Hüsges (Publishing Director, Daedalic Entertainment), Valentina Birke (Director Indie Arena Booth / Super Crowd Entertainment), Michael Schade (CEO & Co-Founder ROCKFISH Games) and Dennis Schoubye (Head of Gamecity Hamburg).

The Funded Projects 2025

  • NeverLight by Nightless Games – € 80,000
  • Pet Universe by Tivola Games – € 80,000
  • Space Station Manager by gameXcite – € 80,000
  • Unbreachable by Buckfish – € 72,000
  • Deep Fog Signals by Symmetry Break Studio – € 32,000
  • Cosmic Run by Zinktank Labs – € 30,000

NeverLight by Nightless Games

NeverLight is a dark, cooperative role-playing game with fantasy and extraction elements, in which up to three players act as hunters in an endless night in search of terrifying monsters and collect valuable loot. The game combines monster hunting with the excitement of having to bring each reward to safety with the team to receive it.

Pet Universe by Tivola Games

In the 3D animal shelter simulation “Pet Universe”, players build their animal shelter from the ground up, organize animal care, collect donations, and design the shelter grounds according to their own ideas. The aim is to care for the animals with their individual needs and to find them a loving home.

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Space Station Manager by gameXcite

In this strategy building game with real-time space battles, players manage a space station that serves as a base for spaceships, battles, recruitment, and a strategy hub for missions. In addition to organizing the base, players manage their limited resources and various upgrades, improve crew morals, and explore the galaxy with their individual fleets.

Unbreachable by Buckfish

In the multiplayer strategy game “Unbreachable”, players build a fortress in each run that competes with ten castles of rival players. Players strategically construct the different fortress buildings to increase attack power or minimize weaknesses to climb the leaderboard in competition with other players.

Deep Fog Signals by Symmetry Break Studio

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In this sci-fi horror game with puzzle mechanics, players are trapped in the communication room of a remote research station during a toxic storm. To escape, they must coordinate the various crew members, decipher cryptic transmissions, and complete the research as the threatening situation escalates over several days.

Cosmic Run by Zinktank Labs

In this humorous and fast-paced roguelite, players fight their way through space with their ship in order to escape from a capitalist alien dictatorship. Weapons, shields, upgrades for the engine, and customization of the ship determine the narrative of the game. Depending on the character chosen, the course of the game and the story told vary in several runs.

All detailed information on the teams and games can be found at: https://gamecity-hamburg.de/funding/#Funded_Projects_2025

Developers, start-ups, and companies from Hamburg were able to apply for Gamecity Hamburg’s prototype funding from March 3 to April 7. In 2024, Gamecity Hamburg introduced a diversity checklist when applying for prototype funding, the answers to which can optionally be used by the awarding committee in the evaluation process.

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The next application phase for prototype funding will start in spring 2026.

Further funding opportunities through Gamecity Hamburg

Each year, the Games Lift Incubator supports five teams, developers, and start-ups in the development of digital games. In addition to € 15,000 in start-up funding, the recipients receive a comprehensive coaching and mentoring program with international experts as well as workshops and follow-up individual support. Since 2024, the program has also included a visit to an international industry event.

Teams and developers can currently apply for the Games Lift Incubator until June 10.

All information can be found at: https://gamecity-hamburg.de/incubator/apply-now/

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The post Gamecity Hamburg Supports six new Digital Games with Prototype Funding appeared first on European Gaming Industry News.

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