partnerships
Gaming Corps launches industry first Reverse Plinko in deal with Fashion TV Gaming Group
Gaming Corps – the Swedish specialist on arcade style casino games – is proud to announce the launch of UPLINKO, the world’s first ever reverse plinko game, created in cooperation with Fashion TV Gaming Group,
UPLINKO brings an exciting twist on the plinko genre to players. Small balls bounce around and upwards through a maze of pegs and into one of the prize diamonds. Players can bet and revel in the pulsating energy, with the chance to be awarded up to 3,200x their bet. All this can be enjoyed while listening to beats provided by DJ Raccoon, who has rocked up from the woods kitted out in headphones and bright sunglasses to spin tunes as players aim to make the most of the game.
Fashion TV Gaming Group is the online gaming arm of Fashion TV, which is the world’s only 24-hour fashion, beauty and lifestyle TV channel, reaching over wo billion viewers worldwide. The group was established to bring the worlds of luxury lifestyle and online gaming together in one compelling package. Game developers and operators are granted the license to build, operate, distribute and market Fashion TV-branded products and websites as part of a brand-to-business model.
Gaming Corps is a game developer which has grown rapidly by releasing original, premium video and casino games. While Fashion TV Gaming Group will initially offer UPLINKO to its partners as a standalone product, Gaming Corps also plans to roll out its full portfolio of games to Fashion TV Gaming Group in the next stage of the partnership, made up of Crash, Table and Slot titles, as well as other Plinko games. The list of games in the portfolio includes recent successful releases such as Raging Zeus Mines, Wild Woof and Super Hot Stacks.
Mats Lundin, Gaming Corps’ Director of Sales, said: “Fashion TV is an extremely popular network in the world of broadcasting, and we are very proud to partner with Fashion TV Gaming Group. The combination of Fashion TV Gaming Group’s brand and our ability to develop captivating games such as UPLINKO will provide synergies for both parties as well as excellent opportunities for Fashion TV Gaming Group’s partners, and in turn, their players.
“I look forward to expanding the partnership further and allowing Fashion TV Gaming Group to present our entire portfolio of thrilling games to partners, and we are excited to be a part of the brand’s global expansion.”
Amir Bilu, creative director at Fashion TV also commented: ” it was a great pleasure to create this innovative game concept together with Gaming Corps. Fashion TV gaming continues to innovate with unique designs across every vertical and we did a great job here with this brand new game”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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