partnerships
Making its mark in Denmark, Booming Games partners with RoyalCasino.dk
Leading slot supplier Booming Games has set its sights on the Danish market, forging a strategic collaboration with the esteemed operator, RoyalCasino.
This dynamic partnership marks Booming Games’ inaugural venture into the Danish gaming landscape, a significant step that underscores the company’s growing European reach in regulated markets.
Boasting an impressive legacy of 32 years in the gambling industry, Royalcasino.dk stands out as the premier licensed operator to feature Booming Games’ as they enter the Danish market. This strategic alliance with
the Danish RoyalCasino Group not only attests to Booming Games’ innovative progress but also aligns with RoyalCasino’s proven track record of navigating the dynamic gaming industry while upholding customer loyalty.
By partnering with RoyalCasino with Booming Games only being available on RoyalCasino.dk for an entire week, Booming Games seizes a remarkable opportunity to introduce its engaging content to a broad audience through a trusted operator. This collaboration reflects the shared commitment of both entities to deliver top-notch gaming experiences in the Danish market, fostering excitement among players and industry enthusiasts alike.
Booming Games brings its distinctive touch to this new audience, presenting a range of beloved titles, including acclaimed gems like TNT Bonanza, Cash Pig, Buffalo Hold and Win, The Wild Wings of Phoenix, which are top performers and loved by players in many markets.
As the partnership unfolds, Danish players are in for a treat, as Booming Games elevates their gaming journey with its captivating offerings, all made possible through the exciting partnership with RoyalCasino.dk.
Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “Our partnership with RoyalCasino, a pioneering name in the gambling sector, signifies a remarkable milestone for our organization. Renowned for offering players the utmost in safety, fairness, and reliability, RoyalCasino stands out prominently. This collaboration serves to significantly enhance our foothold in the Danish market.”
Per Petersen, CEO of RoyalCasino, said: “We’re excited to extend a warm welcome to Booming Games, a prominent game provider known for their captivating and varied game collection. We’re confident that their games will perfectly cater to our players’ preferences. We’re eagerly looking forward to the growth and success of this partnership, which we’re convinced will be advantageous for both sides.“
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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