partnerships
Play’n GO and MoneyGram Haas F1 Team announce new partnership
Play’n GO today announced a new partnership with MoneyGram Haas F1 Team, ahead of the Las Vegas Grand Prix in the 2023 FIA Formula 1 World Championship.
The multiyear partnership will initially see Play’n GO’s logo adorn the side of the VF-23 as well as team apparel in the 2023 season. The Play’n GO logo will be added to the racesuits of MoneyGram Haas F1 Team drivers Kevin Magnussen and Nico Hulkenberg in time for the start of the 2024 FIA Formula 1 World Championship.
The first Swedish company to be a main sponsor of a Formula 1 team in many years, Play’n GO will start activating the partnership immediately to help bring even more entertainment to another highly regulated environment.
Play’n GO is the global leader in supplying entertainment to the casino industry and is the creator of some of the world’s most played online casino games including Book of Dead, Gerard’s Gambit, Reactoonz and the Moon Princess series.
Committed to promoting a regulated gaming industry that is built around fun and entertainment, the company’s games regularly attract more than one and half million unique players and over a quarter of a billion rounds every day.
“F1 is one of the premier global entertainment properties, where sport and technology are pushed ever forward in one of the most highly regulated and thrilling competitions in the world,” said Johan Törnqvist, Chief Executive Officer and Co-Founder of Play’n GO.
“We believe that entertainment, combined with strong regulation and innovation, will allow the gaming industry to continue to flourish for many years to come. Our partnership with the MoneyGram Haas F1 Team will introduce our games to a whole new global audience, and we are thrilled to be a part of Haas’ journey to drive forward performance and innovation both on and off the track.”
“We’re delighted to be working with Play’n GO, a global leader in the gaming industry,” shared Guenther Steiner, Team Principal of MoneyGram Haas F1 Team.
“The scale of their ambition matches ours perfectly – striving for progress through integrity, innovation and entertainment. They are a true global player, who are leading the way in the expansion of the gaming sector right here in America too. I’m certain we’ll be able to showcase the excitement of Formula 1 to legions of new fans, both here at home and internationally through this partnership. Our collaboration is a long term one and I’m really looking forward to building a powerful proposition together over the course of the next few years.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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