partnerships
Groove get spicy with IGA Live Casino of the Year 2023 Bombay Live
Rebranded iGaming casino platform provider and aggregator Groove has announced another significant partnership, this time with Bombay Live, a brand that delivers a truly VIP live casino experience and innovative products.
Since launching in 2020, Bombay Live has grown quickly and positioned itself as a pioneer in the luxury casino space.
IGA Live Casino of the Year 2023 Bombay Live focuses on delivering premium live casino products, with its team of global industry experts seeking to develop sophisticated high-tech products that appeal to players across the world.
With its recent rebranding, Groove now has a fresh new appearance as it sets out on its mission to become a fully-fledged worldwide content and sports-betting supplier, which the Bombay Live partnership further reinforces.
Groove’s new website, has been built as part of the refresh process, and the burgeoning game portfolio available with a single-API integration currently comprises over 15,000 games, with more than 100 new games being added each month from a roster of more than 100 top content partners, which Bombay Live is happy to join.
In the run-up to SiGMA Europe next month in Malta, Groove has taken the opportunity to sign a raft of specialist content providers, including Bombay Live, that will automatically feature on Groove’s new data-driven B2B Recommender, which helps operators sift content and match it most effectively to markets.
As a global content provider, Groove collaborates with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games.
Taago Tam, CPO at Bombay Live, said: “By partnering with Groove, we gain access to an established operator cluster, while opening doors to new opportunities and, importantly, reaching a wider audience who get instant access to our innovative content, ensuring high levels of player engagement and retention. Being recognised as an IGA award-winner has definitely meant we can court best-of-breed content providers like Groove.”
Yahale Meltzer, COO and co-founder at Groove, said: “We’ve unveiled an amazing selection of world-class content partners this year and we’re delighted to have brought Bombay Live into the fold. As our casino cluster goes from strength-to-strength, this type of partnership helps illustrate how we can plug our partners directly into the market and help them activate revenue almost instantly.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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