Groove get spicy with IGA Live Casino of the Year 2023 Bombay Live

Rebranded iGaming casino platform provider and aggregator Groove has announced another significant partnership, this time with Bombay Live, a brand that delivers a truly VIP live casino experience and innovative products.

Since launching in 2020, Bombay Live has grown quickly and positioned itself as a pioneer in the luxury casino space.

IGA Live Casino of the Year 2023 Bombay Live focuses on delivering premium live casino products, with its team of global industry experts seeking to develop sophisticated high-tech products that appeal to players across the world.

With its recent rebranding, Groove now has a fresh new appearance as it sets out on its mission to become a fully-fledged worldwide content and sports-betting supplier, which the Bombay Live partnership further reinforces.

Groove’s new website, has been built as part of the refresh process, and the burgeoning game portfolio available with a single-API integration currently comprises over 15,000 games, with more than 100 new games being added each month from a roster of more than 100 top content partners, which Bombay Live is happy to join.

In the run-up to SiGMA Europe next month in Malta, Groove has taken the opportunity to sign a raft of specialist content providers, including Bombay Live, that will automatically feature on Groove’s new data-driven B2B Recommender, which helps operators sift content and match it most effectively to markets.

As a global content provider, Groove collaborates with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games.

Taago Tam, CPO at Bombay Live, said: “By partnering with Groove, we gain access to an established operator cluster, while opening doors to new opportunities and, importantly, reaching a wider audience who get instant access to our innovative content, ensuring high levels of player engagement and retention. Being recognised as an IGA award-winner has definitely meant we can court best-of-breed content providers like Groove.”

Yahale Meltzer, COO and co-founder at Groove, said: “We’ve unveiled an amazing selection of world-class content partners this year and we’re delighted to have brought Bombay Live into the fold. As our casino cluster goes from strength-to-strength, this type of partnership helps illustrate how we can plug our partners directly into the market and help them activate revenue almost instantly.”