partnerships
Apparat Gaming lands at Grand Casino Bern’s 7Melons brand
In-demand developer strengthens its position in the Swiss market with another major operator integration
Apparat Gaming, the developer of slots with a German accent, returns to Switzerland once again after partnering with Grand Casino Bern. Under the deal, Apparat’s full suite of 13 Switzerland certified slots will go live at the operator’s 7Melons online casino brand.
Whether it’s the unique mountain landscape, or cheese or chocolate, or even their direct democracy – for Apparat Gaming, one more is added to the list of Swiss assets: Apparat’s slots are popular with Swiss players. And now players at 7Melons can fire up the reels on the developer’s distinctly German classic and video slots.
This includes titles such as The Warlock’s Book, 40 Sevens or Heimdall’s Horn as well as Apparat’s legendary explorer, Jack Potter, across with the first two games of a series of titles including the Jack Potter & The Book of Dynasties.
Apparat Gaming is a studio like no other. It develops slots with a German accent, and this means games that capture what it means to be German. This includes quality engineering, augenweide (eye candy) and that famous sense of humour (or lack of!).
Grand Casino Bern is one of the most prestigious operators in Switzerland and its 7Melons online casino brand is a firm player favourite. Following the deal, Apparat’s slots line up alongside others from all of the major providers.
Martin Frindt, Co-founder and Chief Product Officer of Apparat Gaming said: “The Swiss market has proven how good regulation works and we are very pleased to be able to offer our games through Casino Bern and its online brand 7Melons as an important and reliable partner in this market.
“Our suite of classic and video slots offers the unique German Accent player experience. Apparat Gaming and 7Melons are a winning combo, which we plan to expand step by step with more games in the future.”
Gerald Fineder, COO Online Casino at Grand Casino Bern, added: “7Melons is one of the leading destinations for online casino and slot players in Switzerland and we are thrilled for our players to be able to fire up the reels on Apparat Gaming’s unique games.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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